The effects of organizational Twitter interactivity on organization–public relationships

Social media sites such as Twitter provide organizations with the ability to interact directly with publics. Previous research has suggested that web-based relationship building is dependent on the level of organizational interactivity with web technology, or how the organization uses the technology to engage with its publics. This study tested if levels of organizational Twitter interactivity affected the quality of organization–public relationships. Findings suggest that an organization's level of Twitter interactivity influences relationship quality.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

Commercial speech,protected speech,and political public relations

Political public relations play an unique role in American democracy because it occupies a dual role of providing both political and commercial speech. However, using analysis of the First amendment, public relations have increasingly been identified as commercial speech which receives limited protection under the U.S. Constitution. This study traces the evolution of the legal framework in which political PR has become associated with commercial speech, and how this association has made Constitutional analysis of political PR more complex. Implications for public relations practitioners and PR's role in democracy are discussed.     

Homeless Affiliation,Location, and Sender Address in Return of Lost Letters

A field study used 1008 “lost letters” to test the hypotheses that the differences in returned responses would be attributable to the addressee (i.e., ending homelessnesscontrol or preventing it among youth, veterans, and lesbians) and especially to a socially deviant addressee, that cultural differences between distribution locations might influence returned responses of lost letters, and that sender address (i.e., urban, rural, control) would also influence returned responses. Both addressees’ affiliations and distribution location were associated with returned responses, with the lowest rates being for the Prevent Lesbian Homelessness Program affiliate overall and for the city of Pensacola, respectively. Antigay prejudice toward a deviant group may still be strong even when a helping act can be performed without intimate contact involving members of a deviant group. Neither distribution location nor the sender or return address conditions were associated with different returned responses. Further testing of the lost letter technique, as a measure of public response, may be warranted.     

Discourses of flexibility and the rise of the 'Temp industry,or, How I met the 'Kelly Girl' commuting between public and private

This paper argues that multinational Temporary Help Service (THS) firms use gender narratives to sell labor as flexible and in doing so, they proliferate the flexibilization of labor on a global scale and contribute to economic restructuring. How do global processes become daily lived experience? In this article, it is argued that the Temporary Help Service industry expands and maintains a flexible labor force by referring to the multiple identities of women workers. This process is visible in the print advertisements produced by the industry: 943 advertisements which appeared between 1980 and 1990 were analyzed to show how the industry relies on the trope of white womanhood to position and sell its product.     

城镇化过程中投融资问题研究——基于公共服务的视角

由于现有的公共服务存在着种种不足,我国城镇化发展速度受到一定的制约。通过投融资体制机制的创新来促进公共服务的有效供给,一方面能够显著加快我国新型城镇化的进程,另一方面也能有效提高城镇化的质量。构建与新型城镇化相适应的投融资机制,应满足可持续性和多样性的原则,从多渠道为公共服务的供给筹集资金;增强地方财政在城镇化进程中的自我发展能力,建立稳定的筹资机制;建立政府、企业和个人共同投资的多元化投融资机制,通过市场机制为城镇化建设融资拓宽渠道;引导和支持民间资本进入基础产业、基础设施建设、市政公用事业、社会事业、金融服务等领域,创造良好的投资环境,推进公共服务和公共产品提供方式的社会化和市场化。     

试论社会主义核心价值观融入大众生活世界

社会主义核心价值观如何与大众日常生活世界建立有机联系,真正实现与大众的生产、生活实践紧密结合,是一个需要不断研究解决的问题。大众是传播、弘扬社会主义核心价值观的主体力量,大众的日常生活世界是社会主义核心价值观真实、完整的载体,是社会主义核心价值观得以产生、得以检验,并发挥其功能作用的最重要、最基础的场域。从根本上说,社会主义核心价值观的有效传播取决于其在当代中国发展实践中的实际作用,也即取决于其能否真正融于大众的行为准则、生活方式和生活习惯中。     

Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts

Applying the model of engagement, this study tests the effectiveness of social media advocacy strategies, framing, and mobilizing information related to nonprofit organizations’ communication about the issue of gun violence. An online experiment revealed successful social media advocacy strategies within the engagement model. Two key components of social media advocacy were identified: (1) public relations practitioners’ roles in shaping messages and mobilizing publics; (2) the important role of marginalized groups and individuals in issue amplification.     

Social presence for strategic health messages: An examination of state governments' use of Twitter to tackle the Covid-19 pandemic

Scholars investigated the role of social presence theory in numerous communication contexts. However, we have limited knowledge about the impact of social presence strategies on public attention during a pandemic. This study fills this gap by investigating the connections between social presence strategies, Covid-19 strategies, and public attention. Twitter data of state governments from January 21, 2020 to July 21, 2020 were downloaded for this study. Content analysis of 1500 randomly selected posts revealed that social presence strategies were effective in generating public attention on Twitter. Furthermore, expressing appreciation, providing guidance, and informing the publics about governments' actions generated public attention. Theoretical and practical implications are discussed.     

台湾的公共政策营销及对我们的启示

在"营销功能扩大化"和新公共管理运动思潮的影响下,运用"营销"的理念和方法改进公共服务成为政府改革的一个重要面向。台湾学术界弥补了西方研究者没有把"政府再造"的重点放在政策管理层面上的研究缺陷,确立了"公共政策营销"研究在公共政策学科中的地位。台湾的一些地方政府在实践中也进行了政策营销的有益尝试。这些理论和实践的探索对于大陆地区的政策管理和政策创新来说,具有较大的借鉴意义。