Competitive and Cooperative Positioning in Supply Chain Logistics Relationships*

Cooperative logistics relationships require the sharing of information, which must be enabled by the integration of disparate information systems across partners. In this article, we theorize business‐to‐business logistics relationships should be managed using cooperative and competitive postures. Based on data from 91 dyadic relationships using interorganizational information technology (IT), we find that performance gains accrue when parties share strategic information and customize IT; mutual trust enables IT customization and strategic‐information flows and equitable relationship‐specific investments positively impact IT customization, mutual trust, and performance. Among other scholarly and practical implications discussed, partners should compete on resources for IT customization and cooperate to share strategic information. Managers tend to think of relationships with firms as polar opposites and view them as entirely cooperative or entirely competitive. Our results support active balancing and understanding of both competitive and cooperative stances. Such an approach enables conditions for participation symmetry that yields greater performance gains.     

Effects of Firm-specific and Country-specific Advantages on Relative Acquisition Size in Service Sector Cross-Border Acquisitions: An Empirical Examination

Using a sample of 348 service sector cross-border acquisitions by U.S. firms in 44 countries during 1990–2006, our study seeks to identify factors that influence relative acquisition size (acquisition transaction value as a percentage of acquiring firm's asset value). Our findings indicate that firm-specific advantages (FSAs) in the form of available financial slack and target industry knowledge were positively associated with relative acquisition size. However, contrary to expectations, we observed a negative relationship between cross-border acquisition experience and relative acquisition size. In addition, our results suggest that country-specific advantages (CSAs) associated with higher market potential, lower political risk, and greater cultural similarity contributed to increased relative acquisition size in service industry cross-border acquisitions. Finally, our analysis reveals that the relationship between available financial slack and relative acquisition size is contingent on cultural similarity with the relationship being more pronounced when cultural similarity is high.     

服务公平性对储户与银行之间关系的影响

作者在某银行广州地区的15个营业点对储户进行了一次问卷调查,探讨服务公平性对顾客与企业之间关系的影响。数据分析结果表明,结果公平性、程序公平性、交往公平性和储户感觉中的软、硬质量是同一个高阶因子的子因子,储户在正常服务环境中感知的服务公平性影响储户的消费情感和储户对本次消费经历的评估(服务质量、消费价值、储户的满意感),进而影响储户与银行之间的关系(信任感、储户与服务人员的人际关系纽带、储户与银行的感情纽带)和储户的行为意向(再购意向和口头宣传意向)。     

关系类型对服务失败后顾客反应的影响

本文探讨了真正服务关系、虚假服务关系和偶遇服务关系三种关系类型对服务失败后顾客反应的影响。研究显示,在遭遇服务失败后三种关系类型的反应差异明显,具有真正服务关系的顾客在服务失败后比其它两类关系类型的顾客具有更高的顾客满意度、更少的负面口碑以及更高的重购倾向,而虚假关系的顾客比偶遇关系的顾客又表现出较高的满意度、较少的负面口碑以及较高的重购倾向。所以关系能够提供防御性服务补救作用,而且相对于其它补救策略更显得未雨绸缪。     

Encounter Satisfaction in E‐tailing: Are the Relationships of Order Fulfillment Service Quality with its Antecedents and Consequences Moderated by Historical Satisfaction?

This study focuses on whether historical satisfaction with an e‐tailer (HSat) moderates baseline relationships in order fulfillment service quality models. HSat is defined as satisfaction with the e‐tailer spanning all transactions except the current encounter. Encounter satisfaction (ESat) is defined as the consumer's satisfaction with the current transaction. In the baseline model, four order fulfillment service quality (OFSQ) dimensions managerially relevant to consumer e‐tailing are examined: timeliness, availability, condition, and billing accuracy. The baseline structural model results support that OFSQ dimensions impact ESat, which in turn predicts two key consequences—repurchase intention and word‐of‐mouth. Adaptation theory is used to model the role of HSat, while controlling for transaction recency, vendor familiarity, and competitive pricing. HSat is shown to have pervasive main and interaction effects upon all baseline model relationships. These moderation effects have great managerial relevance. For example, the results illustrate a phenomenon similar to the service recovery paradox, wherein when a negative service encounter is followed by a highly positive service recovery event, previously dissatisfied consumers, as compared to previously satisfied consumers, respond with higher levels of current satisfaction. For managers, this finding is encouraging because policies that create highly positive events for consumers can thus supersede past negative experiences. Our results show however that HSat cannot be completely superseded by current OFSQ or current ESat.     

饭店服务标准化进程研究

在对饭店服务标准化的内涵与功能初步解说的基础上,本文采用规范分析方法系统地研究了标准化发展的历史进程与逻辑进程,并着重分析了饭店标准化与个性化之间共存共荣关系。论文还从影响要素的变化方面指出了饭店产品标准未来总的发展趋势是以国际饭店业惯例、国家标准、行业标准为基础,以企业标准求发展,以个性化服务求创新。而中国旅游饭店服务在当前和未来一个时期的发展方向应该以标准化为主、个睦化为辅。     

面向顾客投诉：服务补救和组织学习

本文结合国内外先进企业在售后服务上的经验,提出了面向顾客投诉的有效补救措施,并且指出,企业可以通过顾客投诉的数据资料,结合其它信息,促进企业内各个层面的不断改进,从而实现有效的组织学习。     

运输服务贸易统计数据的正向调整

过去三十年间,服务贸易在全球经济生活中的地位日趋重要,吸引越来越多研究者的关注。一些研究者集中分析服务业市场开放政策对母国经济及行业绩效的积极作用,另一些则借助经济模型探讨服务贸易对全球经济一体化的影响。本文则将视角放在运输服务贸易统计问题上,力图证明运输服务贸易出口普遍被低估,在进一步的经济分析之前需要首先调整相关数据以获得更为准确的分析结果。