Development of professional roles in the practice of public relations in Chile

Using survey responses of 577 public relation practitioners, this article examines role conceptions in Chilean public relations, as well as the effects that different individual and organizational factors have on their professional worldviews. The results show that how Chilean practitioners perceive their roles can be grouped into four different types: the long-term strategic, the short-term technical, the passive-complaisant, and the active-vigilant. In general terms, Chilean public relations practitioners distance themselves from the passive-complaisant role, giving greater importance to the other three. The findings also reveal that gender, education level, job commitment, perceived autonomy, organization type, and geographical location are the factors that better predict Chilean PR professional roles, while hierarchy level and organization's reach do not directly affect their perceptions.     

《周礼》的生态伦理系统思想

《周礼》以取法于天、以礼为治的思想为基础,形成了一套较为完整的生态伦理思想系统,其中包括完备的价值基础、伦理制度和具体的伦理原则。其保护对象主要有土地、山林川泽、矿藏及其他自然资源。《周礼》是世界上最早提到环境保护伦理法规的有系统的著作,其中的思想及措施总结了当时的生态伦理实践经验,对后世的生态伦理思想产生了深远的影响。     

消费伦理与现代消费主义文化精神

消费主义是消费社会的核心价值观。批判消费主义是当前消费伦理学的前沿性课题,追问消费主义的伦理基础是文化批判理论不可或缺的重要内容。自消费革命以来,西方消费伦理思想大致经历了两次变革:一是消费的去道德化;二是消费的伦理价值重构。两次变革一方面以过度消费取代了满足基本生存需要的自然消费;另一方面,还以奢侈消费为善的道德判断颠覆了节俭消费的美德传统。解读西方消费主义文化与消费伦理之间的关系,对于我们认清当前消费生活颠倒性的实质内涵具有重要启示意义。     

试论利奥波德的大地伦理观

奥尔多.利奥波德的大地伦理学提出了共同体及其范围扩展、大地伦理学的内涵等观点。他从现代人类所面临的严重生态危机和环境问题入手,总结了关于大地伦理学的观点:改变狭隘的人类中心主义认知观念;树立全新的整体生态伦理观念;维护大自然的和谐共生;人类要关爱一切生命;倡导实际的长久的美丽。     

Perceived professional standards and roles of public relations in China: Through the lens of Chinese public relations practitioners

As the first quantitative examination of perceived public relations professional standards in China using an online survey, this study was designed based on the standards of professional standards inventory Cameron, Sallot, & Lariscy (1996) constructed and tested among practitioners in the U.S. The survey results suggest six dimensions of perceived standards of professional performance: (1) role and function in organizational strategic planning, (2) sufficiency in professional training and preparedness, (3) gender and racial equity, (4) situational constraints, (5) licensing and organizational support, and (6) participation in the organizational decision-making team. Four dimensions of public relations roles were also identified by the survey participants: (1) brand promotion facilitator, (2) public information specialist, (3) media relations counsel, and (4) conflict management expert. Primary practice area was found to affect how Chinese practitioners perceive the six clusters of professional standards and the four identified public relations roles. These findings provide insights for both practitioners and researchers on how Chinese public relations practitioners view public relations as a profession and how the profession currently holds its professional standards in China.     

Statistics in Latin America

Statistics is a relatively new discipline in Latin America. At present only sparse information is available about the state of the statistical profession in Latin America. We present and summarize the available information about the job market; training, education, and research; professional societies and their activities; and so forth. We also share our hopes, concerns, and suggestions for the future.     

Professional stances and personal values in the realm of transnational family reunification with older parents: social work practice in an emerging field

National rules for family reunification take place in an increasingly transnational context. Social workers in Switzerland, whether they work in services for migrants or for elders, are confronted with requests for transnational family reunification with older parents. Such requests, while relatively rare, elicit responses which must be viewed as largely founded on professionals' values and norms regarding the care of elders, family cohabitation, the influence of cultural factors, and examined against a backdrop of increasing suspicion of motives for migration—especially in fields where migration issues have not been at the forefront of professional debate and practice. The militant stance of some services for migrants can thus be contrasted with the relative inexperience of professionals active in social services for elders, who rarely encounter recent migrants. The latter are more likely to reflect their own private—and unexamined—views when advising clients in a field characterised by complexity and instability. The authors interviewed social workers and families in two Swiss cantons. Their results point to ways in which distinct professional cultures could enrich each other and provide social workers with tools to critically analyse their own practice in a very difficult field, the contours of which remain largely unexplored.     

职业社会工作者的专业标准与考核评价体系研究

我国社会工作职业化进程方兴未艾。实际社会工作从业人员如何转变为专业社工,高校的社会工作专业教育和社会培训机构如何把握专业社会工作者的标准,解决这两大问题的关键在于,尽快制定和建立职业社会工作者的专业标准和考核评价体系。作为整个社会工作者职业制度体系的核心机制,职业社会工作者的专业标准和考核评价体系,为职业社会工作者提供了从业标准和实践规范,从而为打造一支高水平、强素质的社会工作人才队伍提供了科学的制度保障。     

中国古代师德观的主要特征及其现代价值

中国古代师德观的主要特征是“学而不厌, 诲人不倦”、“以身作则, 为人师表”、“热爱学生, 关心学生”、“因材施教, 循循善诱”、“严于律己, 宽以待人”。中国古代师德观对当前师德建设具有重要价值, 师德建设应该吸取中国古代师德观的有益内容。     

企业营销道德水准测试的指标体系及评价方法研究

本文是“企业营销道德水准测试及评价系统”课题的前期研究成果。作者首先通过探测性调研确定了影响营销道德水准评价的企业营销行为,并在定量调研基础上将其归并为七个评价营销道德水准的维度,同样还根据定量调研的结果确定了企业营销道德水准的测评方法,为营销道德水准测试与评价系统的建立构筑了重要基础。