品牌延伸:资产价值转移与理论模型创建

本文通过对品牌延伸(Brand Extension)的研究综述和实证研究,提出决定品牌延伸的三大因子,并在此基础上构成品牌资产价值(Brand Asset Value),进而研究其在品牌延伸过程中的价值转移,从而构成了评估品牌延伸成败的标准,最终将各种因子和评估标准进行整合,提出了品牌延伸的理论模型。     

高管持股与企业价值——基于利益趋同效应与壕沟防守效应的经验研究

本文以深交所78家民营上市公司为样本,从利益趋同效应和壕沟防守效应两方面研究了高管持股与企业价值的关系。与目前大多数相关研究不同,本文在计量高管持股比例时包括了高管人员通过间接方式持有的公司股权。本研究发现,高管持股比例不同引起的利益趋同效应和壕沟防守效应导致高管持股与企业价值之间呈显著的非线性关系。当高管持股比例在8%—25%之间,高管持股的壕沟防守效应占主导,而小于8%或大于25%时,高管持股的利益趋同效应占主导。研究结论对以激励为主要目的或以股权结构优化为主要目的的高管持股方案提供了经验证据。     

回报计划感知价值及其与计划忠诚和品牌忠诚的关系研究

目前,客户回报计划已成为一种重要的关系营销手段,相关问题也开始引起学术界的关注。本文研究了回报计划的不同形式是如何影响客户对计划的感知价值的,同时回报计划的感知价值又是如何影响计划忠诚和品牌忠诚的,并且在研究的过程中考虑了产品或服务对客户涉入度的调节作用。结果显示,仅回报类型对计划感知价值的影响受到涉入度的调节,强涉入度下直接回报优于间接回报;而回报时间和回报额度对计划感知价值的影响不受涉入度的调节,延迟回报和差额回报优于立即回报和等额回报。同时,在强涉入度情况下,回报计划的感知价值通过直接和间接两务途径影响品牌忠诚;而在低涉入度争件下,回报计划感知价值对品牌忠诚没有直接影响,而是通过计划忠诚间接影响品牌忠诚。     

从生态思维方式三个视角分析社会主义核心价值体系

社会主义核心价值体系已成为学术界研究的热点。如何从新的角度深入理解社会主义核心价值体系,是研究走向纵深的必然要求。通过生态思维方式,基于生态学研究理论与方法,运用开放性、预见性、和谐性的思维视角解读社会主义核心价值体系,领悟普遍联系性、永恒发展性、对立统一性等特征。运用生态思维方式解读社会主义核心价值体系,具有一定的理论价值和实践意义。     

教派主义与叙利亚危机教派化机制浅析

关于教派因素在叙利亚危机中作用的现有研究多持工具论观点,忽视了教派身份认同被精英工具化的必要条件以及教派动员的微观机制。本文认为,教派因素确非叙利亚危机爆发的根本原因,但阿萨德家族统治时期叙利亚社会长期积累的教派间利益分流、社会区隔和敌对情绪,一定程度上构成了危机教派化的前提条件和大众动员的最初框架。2011年叙利亚危机爆发伊始,民间自发的地方性教派动员和暴力已然出现。叙国内外精英通过不同政策迅速直接或间接介入民间自发性的教派动员,制造或强化了历史积累和新近出现的教派敌意、利益冲突、能力、机会等因素,触发并加剧了“安全困境/暴力螺旋”和“群体内—群体间交互作用”两大机制,最终导致了危机的教派化。     

Substance use disorders and referral to treatment in substantiated cases of child maltreatment

Parents with substance use disorders (SUD) require treatment and support in order to provide children with appropriate care and protection. Using the 2012 National Child Abuse and Neglect Data System (NCANDS), this paper analysed 464 313 substantiated child maltreatment reports to determine (i) the proportion and characteristics of reports involving substance abuse; and (ii) the child and caregiver/perpetrator (C/P) characteristics that predicted referral to treatment as recorded in service plans. Findings indicate that 12% (N = 53 234) of maltreatment reports involved C/P SUD. Yet, of those reports, only (19%) (N = 10 088) were referred to substance abuse treatment as part of their service plan, indicating a large gap between those who need treatment and those who receive it. This finding is important given that parental SUD is consistently linked to poorer child outcomes. Amongst other variables, reports indicate that C/P with co‐occurring emotional disturbance were three times more likely to be referred to treatment for SUD as part of service plans. Additional research is needed regarding the characteristics that distinguish C/P who receive referrals for SUD treatment in substantiated cases of child maltreatment.     

我国残疾人服务体系的完善对策

中国残疾人服务体系亟待完善。推进残疾人服务体系建设必须注重发展的均等化与体系的一体化,设施的标准化与内容的规范化,队伍的专业化与评估的科学化,资源的多元化与管理的合理化。     

Whither practice-near research in the modernization programme? Policy blunders in children's services

In this article, we lament the effects of practice-distant research and associated policy initiatives on contemporary children's services in England. In the last decade, as a result of high profile inquiries into non-accidental child deaths, statutory children's social care services in the UK have been subject to a wide-reaching ‘modernization’ programme. We studied decision-making in the high blame environment of local authority children's services. Our research sought to examine the relationship between performance management and the impact of anticipated blame within the decision-making practices of those providing, supervising and managing these services. We show that systems and technologies can be developed which both assist the users in their daily work and achieve desired organizational goals, but without an ethnographically informed, practice-near approach, unsafe work regimes and practices can ensue.     

Quality and Reliability in Top-event Estimation: Quantitative Fault Tree Analysis in Case of Dependent Events

This article deals with the quantitative Fault Tree Analysis (FTA) and the estimation method of the top-event in case of dependent events. It aims at addressing two main issues: (1) the decomposition of variability for the top-event according to several error components linked to the estimation of the top-event and sources of internal and external variations for a complex system; and (2) the definition of a Performance Measure Independent of Adjustment in order to set the quality of the top-event as a complex measure of the system failure. A simulated study applied to the health system is also carried out.     

未成年人犯罪对青少年价值观的诘问

分析认识青少年人生观、价值观扭曲的现实，是做好青少年思想道德教育工作的必要前提。运用了全国未成年犯调查资料，对未成年犯和中学生的价值观进行了比较。结果显示：不良的媒介偏好、偶像崇拜、闲暇意愿以及不正确的成功取向、交友倾向等方面的比例均是未成年犯明显高于中学生。研究认为应积极应对大众传媒不良信息对青少年的深层渗透，重视同伴教育在青少年价值观形成中的作用和道德实践。