Interactive Health Communication Technologies in the Public Health Sector: Positive Perceptions Still Outpace Actual Utilization

ABSTRACT

Effective population-based and patient-centered public health care is highly dependent on timely and reliable health-related information. The continuous growth and availability of health-related information brought about by the emergence of a new digital communications environment offers a range of opportunities that facilitate access to useful health information for the public health sector–for providers as well as patients. Such advancements, however, can only be realized if public health professionals are knowledgeable about existing sources of online health information, have the ability to successfully judge the reliability of online health information, and are able to acquire the information in a timely and efficient manner. This research follows on the heels of a survey of public health professionals in New York State that concluded that limited access and knowledge negatively impacted utilization of interactive health communication technologies. In this study, a survey was administered to providers at a large county health department located in central Michigan. Results indicate that perceptions regarding the advantages of online health information still far outweigh actual utilization. Barriers to actual utilization include lack of easy access to computers with high-speed connections, trusted and timely online information, training and staff development issues, and organizational policies concerning computer access and usage.     

Health Information-Seeking in the Digital Age

Abstract

Objective: The authors examined the sources of health information among first-year university students and whether the predictors of information-seeking varied by information source. Participants: First-year students in a required course at a midwestern public university were eligible to participate, and 82% (n = 1,060) completed the study. Methods: Students completed a survey questionnaire regarding information-seeking behaviors and Internet uses in domains including health. The authors used regression analyses to examine predictors of source-specific health information-seeking. Results: Young women are much more likely than young men to seek health information. The characteristics associated with looking online for health information are different than those for using other information sources, and students who look online for health information also report greater use of other information sources. Conclusions: Although the Internet is an important source of health information for students, health professionals should be aware that not all students equally utilize this resource.     

Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights

ABSTRACT

Although academic research on homosexuality relies heavily on survey data, there has been limited study of the survey method of asking relevant questions. This study examines the effect of survey mode on responses to questions about homosexual rights. We find significant mode effects among heterosexual respondents, who are more likely to support equal access to employment, military service, adoption, and marriage for homosexual people in face-to-face surveys than in Web surveys. They are also more likely to choose to not respond when face-to-face than online. Homosexual respondents do not show mode effects for either substantive responses or item nonresponse rate.     

Marketing,public relations,and how Web 2.0 is changing their relationship: A qualitative assessment of PR consultancies operating in Spain

In communication between organisations and consumers, the dividing lines amongst marketing, advertising and public relations are sometimes blurred. The confusion and overlap is more marked with the advent of the Web 2.0 and the proliferation of online campaigns, and associated initiatives. This article presents the results of ten in-depth interviews held with senior managers of PR consultancies operating in Spain in order to study and evaluate how these changes are being tackled from within the sector itself. It concludes that the sector perceives the current context as a great opportunity for growing and consolidating the strategic conception of public relations.     

The Value of South and Southeast Asian Studies Journal Rankings

Abstract

This article ranks South and Southeast Asian Studies journals along three categories—quality, efficiency, and impact. The ranking summarizes the results of a survey sent to an international sample of South and Southeast Asian Studies scholars. This study is valuable in three ways: as a decision making tool for the South and Southeast Asian Studies academic community, as an evaluation of methodology in journal ranking studies, and as a discussion of the value of journal rankings studies to assessment and evaluation in higher education generally.     

Social Bookmarking–Repository–Networking: Possibilities for Support of Teaching and Learning in Higher Education

Abstract

Social bookmarking, repositories, networking, and other Web 2.0 technologies have the capacity to engage enormous numbers of ordinary people in networking, sharing, and working with digital resources. The Faculty of Education at The University of Hong Kong has been pioneering new educational applications. Through grants from the University we have developed a social bookmarking and repository system based on Web 2.0 ideas. RISAL—Repository of Interactive Social Assets for Learning has an unrealized potential to support teaching and learning at the University level. It is designed to facilitate and encourage sharing and collaboration of teachers and students with similar interests or learning foci across levels and programs. This form of learning support builds on and encourages the Web 2.0 culture of social networking and contribution of the individual to the community. In addition, the system is designed to incorporate compliance with Hong Kong's Copyright Ordinance (Creative Commons). The authors discuss the RISAL and describe its features and benefits that this system can offer to teaching and learning.     

Establishing safety stocks for master production schedules

The basic master production scheduling problem assumes that periodic demands are known with certainty. Uncertainty in the forecasts arc typically accommodated afterwards by adding safety stocks to a schedule. Two popular methods for establishing safety stocks are: (1) the constant cycle service level method; and (2) the constant safety stock method. This paper outlines these methods and then develops a third method which results in optimal safety stocks. The paper includes an experimental investigation aimed at comparing performances of the three safety stock methods. The constant safety stock method is shown to perform within one or two per cent of optimal, while the constant cycle service level method performs worse under most conditions. Shorter lead times, variable order interval lengths, and time-dependent forecast errors all adversely affect the performances of the non-optimal methods. An operations manager could use these results to evaluate the appropriateness of the methods for his master production scheduling environment.     

Competitive intelligence embeddedness: Drivers and performance consequences

The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ performance, it has a mediated effect on performance through customer satisfaction.     

基于Web Service的航空维修信息集成研究

本文针对航空维修信息集成需求,探讨了传统信息集成方法的局限性和Web Service集成技术的优点,提出了基于Web Service的航空维修信息集成框架.     

网络广告价值的体现

正确认识信息技术给传统营销带来的革命 ,是理解新经济条件下市场营销本质和核心的基础 ;数据库的出现为现代营销提供了有力的支持 ,网络广告的有效受众通过数据库浮出水面 ;微型营销的发展 ,消费者与营销者的关系模型的变化 ,一对一的对话和交流 ,已是现代营销的关键 ,网络为广告活动搭建了一个双向的自由空间 ,网络广告在营销传播中的位置凸现 ;与新技术、新媒体、新广告相关的法律法规的出台以及行业的自律 ,是使网络广告价值最大化的有力保障