广告信息噪音探析

作为一个广告信息从信源到信宿的传播过程,广告活动是现代社会的重要信息传播形式,但是也同样受到信息噪音的影响。广告噪音的存在使广告主不能达到预期的广告效果,也让消费者备受垃圾信息和虚假广告的困扰。在界定广告信息噪音概念的基础上,对广告信息噪音的表现形式、危害和形成因素及其解决策略展开分析,以期对广告信息人员和市场营销人员有所启发。     

积极心理学视角中的男护生管理教育——以广东医学院为例

男护生既有普通大学生的共性,也有作为一个新兴专业男生所独有的思想行为特点。针对其特点,运用积极心理学的相关知识,以一种积极的思想观念去对待男护生及其问题,通过其积极体验,塑造积极自我,进行积极改变,促进高校男护生的有效管理教育。     

论制度的道德预期功能——“有偿失物招领公司”是道德的吗

制度具有在道德方面具有预期的功能,这主要体现在制度帮助形成道德认知模式.这一功能的实现依靠个体进行成本收益来实现.在有偿失物招领的案例中,失主以及环卫工人通过快乐值的分析,做出有偿失物招领的行为,这是道德的;网民所呼吁的"相关制度"是符合道德的预期功能的.     

Who should care for our kids? The effects of infant child care on early child development

This paper examines the relationship between various types of child care during the first year of a child's life and the child's language and social development measured at age three. A unique contribution of the paper is the estimation of a general selection-correction model that accounts for non-random selection of children into different types of child care. The analysis uses data from the Fragile Families and Child Wellbeing Study (FFCWS), a birth cohort of children born to predominantly low-income single mothers. The results indicate that compared with maternal care, relative care during infancy has more beneficial effects on a child's language development, while day care centers have more beneficial effects on a child's behavioral development.     

认知增强技术与社会公正问题

认知增强技术旨在提高认知能力,认知能力是机会平等的重要基础,因此认知增强技术与社会公正问题密切相关。认知增强技术涉及的社会公正问题主要表现在如下几个方面：认知增强技术与认知功能障碍者的机会平等问题、非治疗目的使用中的公正和强制问题、认知增强技术使用中的代际公正问题、认知增强技术使用中的区分原则。     

Fauconnier的空间映射论及其在话语分析中的应用

认知语言学为研究和解释语言现象提供了新的研究方法,属于广义认知科学的一个分支。文章在以Lakoff为代表的认知语义学的基础上,运用Fauconn ier模式理论中的心理空间理论和空间映射论,采用认知科学的理念分析解释了隐喻转喻映射和ICM的图式映射等问题,并指出作为一种重要的认知模式,其空间理论可以帮助解读许多日常言语交际中“非常规”的语言事实,为许多语言现象的研究提供了一种新的认知模式。     

英语口语发展的心理学分析及教学策略

大学英语的教学目标是培养学生英语综合应用能力,特别是听说、能力,心理学的研究成果有助于分析学生口语发展过程中的种种问题。大学英语口语教学应做到有的放矢,确立具有科学发展观的教学策略。     

More Than a Feeling? An Empirical Analysis of the Dual-Continua Model on a National Sample of Lesbian,Gay, and Bisexual Identified Canadians

The goal of the study is to investigate whether positive mental health complements mental illness within a theoretically informed (the dual-continua model) and psychometrically tested (the Mental Health Continuum-Short Form) framework. National-level, population-based data from the 2012 Canadian Community Health Survey on Mental Health (CCHS-MH) was used, with comparisons between sexual minority and heterosexual adults. Results show that gay, lesbian, and bisexual Canadians have substantially lower rates of positive mental health and are more likely to have been diagnosed with a mental illness, with the disparities between health and illness being the most pronounced among lesbians and bisexual females. Results show considerable support for the dual-continua model, which posits that the absence of health does not automatically translate into the presence of illness, and vice versa. Suggestions are made for practitioners and researchers toward the use of the dual-continua model as a surveillance tool, especially among sexual minority individuals.     

How organizational cognitive frames affect organizational capabilities: The context of corporate sustainability

We draw on the emerging literature on the micro-foundation of capability development to investigate the effects of the relative importance of corporate sustainability in a firm's organizational cognitive frame on the development of distinct organizational capabilities. Based on survey data from 124 Danish manufacturing firms and seven interviews, we find that the relative importance of corporate sustainability in a firm's organizational cognitive frame positively encourages the development of three organizational capabilities, namely, stakeholder integration, market sensing, and organizational learning. However, contrary to our expectation and reasoning, we find that the development of the strategic planning capability is negatively affected. Our findings provide novel empirical evidence and contribute to an improved understanding of the effect of a firm's organizational cognitive frame on the development of organizational capabilities.     

Computing brains: learning algorithms and neurocomputation in the smart city

ABSTRACT

This article examines IBM’s ‘Smarter Education’ program, part of its wider ‘Smarter Cities’ agenda, focusing specifically on its learning analytics applications (based on machine learning algorithms) and cognitive computing developments for education (which take inspiration from neuroscience for the design of brain-like neural networks algorithms and neurocomputational devices). The article conceptualizes the relationship between learning algorithms, neuroscience, and the new learning spaces of the city by combining the notion of programmable ‘code/space’ with ideas about the ‘social life of the brain’ to suggest that new kinds of ‘brain/code/spaces’ are being developed where the environment itself is imagined to possess brain-like functions of learning and ‘human qualities’ of cognition performed by algorithmic processes. IBM’s ambitions for education constitute a sociotechnical imaginary of a ‘cognitive classroom’ where the practices associated with data analytics and cognitive computing in the smart city are being translated into the neuropedagogic brain/code/spaces of the school, with significant consequences for how learners are to be addressed and acted upon. The IBM imaginary of Smarter Education is one significant instantiation of emerging smart cities that are to be governed by neurocomputational processes modelled on neuroscientific insights into the brain’s plasticity for learning, and part of a ‘neurofuture’ in-the-making where nonconscious algorithmic ‘computing brains’ embedded in urban space are intended to interact with human cognition and brain functioning.