从跨文化交际看商标词的翻译

任何商标词都具有自身的文化内涵。商标词的翻译实质上是一种特殊形式的跨文化交际行为 ,交际的效果取决于商标词翻译的质量。本文通过分析商标词的功能特征和文化属性 ,从跨文化交际的角度来探讨商标词翻译的有效途径。     

跨文化交际中广告文化的传递与翻译

广告翻译在经济全球化的时代变得日趋重要.本文从跨文化交际的角度分析广告用语的文化内涵、提出跨文化的广告翻译的技巧,有效地进行广告的文化转译,使广告用语忠实、得体地传递原语的文化信息与形象,发挥广告的经济价值.     

Personal construct psychology methods for qualitative research

In this paper we discuss the unique influences of ethics assessment procedures on comparative qualitative research. These influences are particularly pronounced when researchers are from different disciplines and in different countries. Focusing on our experience conducting a study on the perceptions of young people regarding HIV/AIDS in two countries (Italy and Canada), we describe the impact of the ethics assessment procedures in our respective countries on recruitment, sampling and comparability of findings. We also raise issues related to differences in ethics assessment processes from a disciplinary perspective. We conclude by suggesting that our theory of technique approach, which focuses on studying how the choices made in research implementation influence the study findings, should be extended to include the impact of ethics assessment procedures.     

An Experiment in Teaching Social Relationships

In an age of increasing global and multicultural forces, the social studies is usually the subject charged with promoting a deeper level of understanding in regards to cultural diversity. To achieve this mission, many social studies teachers have turned to the use of world fairs. However, these activities often end up promoting surface level understandings, and may even end up reinforcing existing stereotypes amongst students. In this article, the authors, based upon key research in this area, provide a meaningful framework for teachers, when using world fairs. This framework better situates students for a deeper, more substantive understanding of culture.     

The Effect of Single Rater Bias in Multi‐Stakeholder Research: A Methodological Evaluation of Buyer‐Supplier Relationships

As the global competitive landscape intensifies, firms have looked to their supply chain organizations to improve cost, visibility, and cycle time performance across functions, products, and markets. As a result, the scope of supply chain related operations have increasingly cut across organizational boundaries. To understand and capture such cross‐organizational activities, researchers have broadened the focus of their studies and included multiple stakeholders in their analysis (e.g., integration, sustainability, and buyer‐supplier relationships). However, multi‐stakeholder research has also increased the complexity and effort required to conduct studies across organizational boundaries. Unfortunately, many studies that use multi‐stakeholder constructs fail to fully address their multi‐sided nature during both construct conceptualization and data collection. Several studies suggest that neglecting the multi‐sided nature of certain constructs can affect the research validity and reliability and may invalidate research inferences and results, although such concerns have not been empirically demonstrated. The current study addresses this gap by performing a series of tests using data from 105 matched pairs of buyers and their suppliers to illustrate key methodological considerations for conducting multi‐stakeholder research. This study also offers practical guidance regarding assumptions routinely made in single rater research and proposes when single rater data may be appropriate for multi‐stakeholder research.     

边疆民族地区大学生就业心理研究的民族视野

跨文化心理学是对科学心理学的批判和继承,追求以文化为中心的前提下,探索人类心理和行为规律的特殊性和共性,适应了文化多元化发展的时代需求,突出了文化对心理的影响。边疆民族地区大学生就业问题关系到国家稳定、民族和睦和文化繁荣,不同民族所特有的文化影响了民族大学生的就业观,深入了解他们的就业心理需要突破传统心理学的研究范式,从跨文化的角度,正视民族差异的客观性。     

我国跨境侵权责任法律适用的系属公式研究

全球化过程中,侵权行为的行为实施地和损害结果发生地分处不同国家（法域）的情况非常普遍。因这种侵权责任区别于一般侵权责任,应称其为跨境侵权责任。对于跨境侵权责任我国目前尚未从理论层面将其与一般涉外侵权行为加以区分,且包括在2011年4月生效的涉外民事关系法律适用法在内的我国现行国际私法的法规体系中也尚未制定应对上述跨境侵权行为法律适用问题的相应规定。当发生跨境侵权责任时法律适用的总则性系属公式应为：责任适用损害发生地法。按照常理无法预见该损害结果在该地发生的,适用侵权行为实施地法。     

交叉销售下基于支持向量聚类的数据驱动多产品库存鲁棒优化模型

针对单周期环境下考虑交叉销售的多产品库存决策问题,在市场需求不确定条件下,建立了带有预算约束的交叉销售多产品库存鲁棒优化模型。针对不确定市场需求,采用支持向量聚类(SVC)方法构建了满足一定置信水平的数据驱动不确定集。进一步,运用拉格朗日对偶方法将所建模型等价转化为易于求解的线性规划问题。最后,通过数值计算对比分析了SVC不确定集下及传统不确定集下的零售商利润绩效,并评估了SVC数据驱动鲁棒优化方法导致的绩效损失,进而分析了预算及交叉销售系数对零售商利润绩效的影响。结果表明,SVC数据驱动鲁棒优化方法具有良好的鲁棒性,能够有效抑制需求不确定性对从事多产品销售的零售商利润绩效的影响。特别地,需求分布信息的缺失虽然会给零售商带来一定的绩效损失,但损失值很小,表明文中提出的基于SVC的数据驱动鲁棒优化方法可以为管理者在需求不确定性环境下制定库存策略提供有效决策借鉴。     

民行交叉争议的困境化解及路径选择

为应对司法实践中民事与行政交叉争议的难题,避免裁判冲突、提高诉讼效率,立法确立了有限范围的一并审理程序。但一并审理程序忽略了问题背后更深层次的基础理论,导致该程序的启动与基本诉讼原理相矛盾、有限的适用范围与无限的界定标准相矛盾、过分追求个案正义与法的安定性相矛盾。以行政机关规制意图为核心视角重新审视民行交叉争议,以行政行为跨程序性效力解决这一难题更为科学与规范。宜在诉讼程序分离原则、法的安定性优先原则、正确识别交叉争议原则下,按照行政机关规制意图的作用方式和影响范围划分不同的交叉争议类型并拟定相应的解决路径。     

迷雾中的十字架

在基督教文化中,耶稣以其在十字架上的殉难实现对人类的拯救。因此,十字架成为救赎的象征、盼望的象征、转变的象征。约瑟夫·康拉德小说《文明前哨》中出现的十字架不仅推动小说情节发展,也使得小说人物与十字架存在某种隐喻关联,更具有人的文化生存与自我救赎意义。