品牌拓展新市场过程中消费者选择行为研究

研究消费者品牌选择行为是进行品牌拓展新市场的前提。本文基于消费者决策理论,利用元胞自动机分析了品牌文化、广告宣传、邻居关系及数量、竞争者、市场的经济环境等对消费者进行品牌选择时的影响,研究结果表明该模型能较好地模拟出品牌进行拓展新市场过程中的消费者选择行为。通过对品牌拓展新市场过程中的消费者选择行为的分析,找出更适合进行品牌扩张的区域。     

浙江省高职大学生体育价值观和体育活动体验的相关性研究

通过文献资料、问卷调查、数理统计等方法对浙江省高职大学生体育价值观与体育活动体验的相关性进行了调查研究。结果显示,浙江省高职大学生的体育价值观学生认为体育能愉悦心情、促进健康、丰富生活。根据调查数据,对不同类别的高职大学生的体育价值观和体育活动的体验进行了分析与比较。     

农村集体公益性建设用地的价值诉求与认知分析

农村集体公益性建设用地对农村公共设施的完善及农民生活水平的提高具有无可代替的作用,然现行规范对其规定甚少,集体公益性建设用地本身构造不明、价值不清造成适用模糊的困境。应明确农村集体公益性建设用地以维护集体成员利益为核心,以土地资源优化利用为重点,在具体设定上暗含公私力量的平衡。农村集体公益性建设用地使用权的主体实际上是以农民集体为核心的多元混合主体,因自身的公益属性,致使部分权能受限,应以合目的性与合规划性对其流转进行限制。     

描述译学的语言学模式

始于20世纪70年代的描述翻译学,因其具有理论和应用双重属性,有助于翻译理论研究和实践研究之间的沟通.而系统功能语言学,作为一种基于人类学、社会学、符号学的现代语言学理论,与描述翻译学具有相通的语言观、系统观和功能观.由此,系统功能语言学的系统理论、功能理论、语境理论,能够为描述翻译学提供一种更为细致、有效的研究途径.     

Retrospective Paternal and Maternal Parenting Styles,Regulatory Self-Efficacy and Adolescent Risk Taking

This study aims to calculate a scaled risk-taking behavior index and to test a model in which maternal and paternal parenting styles affect risk-taking behavior with a mediation of adolescents’ regulatory self-efficacy. Participants were 816 adolescents (44% males) responding to a self-report questionnaire about their risk-taking behavior, regulatory self-efficacy, and retrospective memories of paternal and maternal parenting styles. Results suggested an item rating in the index showing that behaviors considered less risky referred to alcohol use and the unplanned first sexual intercourse, whereas behaviors considered more risky referred to the lack of use of contraceptives and the age of the first sexual intercourse. Results revealed a significant indirect effect of authoritative and authoritarian styles on risk-taking behavior. These styles shaped the adolescents’ regulatory self-efficacy, which in turn predicted adolescent risk-taking behavior. Results underline the complex interplay of relationships between parents and their children.     

Assessing social work and nursing students’ intentions to work with dying patients

This study assessed social work and nursing students’ intentions to provide end-of-life care, based on the Theory of Planned Behavior. A total of 181 social work and nursing students completed a questionnaire examining intentions to provide end-of-life care, attitudes, subjective norms, perceived control, death anxiety, subjective knowledge, and sociodemographic characteristics. Students manifested a moderate level of intentions to provide end-of-life care, with nursing students indicating higher levels of intentions than social work students. Multiple regression analyses revealed that attitudes, subjective norms, and previous experience were the main predictors of intentions to provide end-of-life care. Recommendations for academic programs are discussed.     

Employees’ prosocial behavioral intentions through empowerment in CSR decision-making

This study theorizes and empirically tests a conceptual framework to understand how a company can better motivate its employees to carry out persistent prosocial behavior and develop positive organization-employee relationships through corporate social responsibility (CSR) involvement. A managerial approach, employee participative decision making in CSR, is examined for its impact on the prosocial behavioral outcome among employees and the relational outcome for the organization. Furthermore, a psychological mechanism that emphasizes employees’ perceived need satisfaction is examined as the underlying explanation that drives the effectiveness of the managerial approach. The study results support that empowering employees to co-construct CSR decisions with top management is effective in satisfying employees’ basic psychological needs for autonomy, competence, and relatedness. This in turn increases the employees’ intention to maintain long-lasting involvement in CSR and improves their relationships with the company. This study provides important implications for public relations professionals and organizational leaders on how to improve their internal CSR communication and involvement practice and cultivate desirable organization-employee relationships.     

功能语篇分析在高职大学英语阅读教学中的运用

本文认为功能语篇衔接理论的运用,有助于提高教学质量和学习成效。     

Increasing Vocal Variability in Children with Autism Using a Lag Schedule of Reinforcement

Variability has been demonstrated to be an operant dimension of behavior (Neuringer, 2002; Page & Neuringer, 1985). Recently, lag schedules have been used to demonstrate operant variability of verbal behavior in persons with a diagnosis of autism (e.g., Lee, McComas, & Jawor, 2002). The current study evaluated the effects of a Lag 1 schedule on the vocal variability of 2 nonverbal children with a diagnosis of autism. Results showed systematic increases in variability during the Lag 1 schedule. Implications of lag schedules for speech and language training are discussed.     

In Vino Pecunia? The Association Between Beverage-Specific Drinking Behavior and Wages

The positive association between moderate alcohol consumption and wages is well documented in the economic literature. Positive health effects as well as networking mechanisms serve as explanations for the “alcohol–income puzzle.” Using individual-based microdata from the SOEP for 2006, we confirm that this relationship exists for Germany as well. More importantly, we shed light on the alcohol–income puzzle by analyzing, for the first time, the association between beverage-specific drinking behavior and wages. In our analysis, we disentangle the general wage effect of drinking into diverse effects for different types of drinkers. Mincerian estimates reveal significant and positive relationships between wine drinkers and wages as well as between multiple beverage drinkers and wages. When splitting the sample into age groups, the “drinking gain” disappears for employees under the age of 35 and increases in size and significance for higher age groups. We also find a “beer gain” for the oldest age group and male residents of rural areas as well as a “cocktail gain” for residents of urban areas. Several explanations for our empirical results are discussed in view of the likelihood that the alcohol–income puzzle is a multicausal phenomenon.