I Am Woman,Hear Me Tweet! Gender Differences in Twitter Use among Congressional Candidates

This study synthesizes two theoretical literatures to explain gender differences in Twitter usage and effectiveness among US Congressional candidates. The first suggests that candidates in perceived disadvantaged positions, females in this case, innovate to improve their chances of success, and the second, that female politicians often adopt stereotypically masculine behaviors to be successful. On the basis of these theories, we hypothesize and confirm that female candidates are more likely than males to integrate Twitter into their campaigns, but our results are less conclusive regarding a difference in the likelihood that females use negative campaigning tactics via Twitter. Our results also indicate that those females who use Twitter more than their male counterparts tended to do better electorally, but this difference is conditional. Female Republican candidates who tweeted more increased their vote share, but the opposite is true for Democrats. We speculate that this differential effect may be a product of different audiences for social media in each party’s electorate.     

Advocacy Communication and Social Identity: An Exploration of Social Media Outreach

Increasingly, advocacy organizations employ social networking sites as inexpensive and often effective ways to disseminate outreach messages. For groups working to reach lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth, social media provide key platforms for connecting with target audiences. Although these young people increasingly utilize social media, little is known about how digital advocacy campaigns influence their sexual identity formation. This article applies concepts of social identity to examine how LGBTQ youth understand advocacy campaigns, how they perceive LGBTQ as a social category presented in campaigns, and what values they assign to LGBTQ group membership.     

统战工作视角下新媒体代表人士的政治引导研究

新媒体代表人士是掌握着现代新媒体技术运营和内容发声的精英人士,是国家政治生活中的一支新生力量,在引领社会舆论发展、促进思想文化传播、调节社会阶层矛盾、优化政治生态环境、加快国家治理方式转变等方面发挥着重要作用。加强对新媒体代表人士的政治引导,意义重大,关系到我国民主政治建设的发展进程和主流意识形态的安全与稳定。对于当前统战部门来说,有效开展新媒体代表人士的政治引导,需要从实际问题出发,深刻分析新媒体代表人士的阶层特点及政治引导内涵,客观评价他们的社会地位及现实影响,全面总结近年来开展新媒体代表人士政治引导工作的宝贵经验及存在的不足,并有针对性地提出解决现实问题的建议与对策。     

新媒体时代中国传统文化传承的困境与反思

新媒体时代中国传统文化传承面临困境.于外,后殖民时期,现代西方文化霸权通过操控各种大众媒介来传播并强化其主流文化观念和价值取向,欲图通过“颜色革命”达到文化殖民的目的;于内,发达的电子媒介通过改变中国人的生活、交往方式而彻底改变了社会机体.形而下的“变局”或者“断裂”,必然会导致形而上失去“滋养”和“依托”,出现“文化滞差”.所以,身处巨变之时代,中国传统文化传承应着眼于文化的主体——培养具有人本精神的现代主体.通过确立这样一种人的主体性,达到对中国传统文化的选择、转型以及重建这个最终目的.     

工具与政治之间：网络媒介意识形态传播的日常生活化转向研究

意识形态的表达、展现及传播与网络传媒技术紧密关联,在深刻透析网络传媒技术本身与意识形态的关系的学术难点基础之上,结合网络媒介意识形态传播的后现代背景解读,判断出在网络媒介时代,互联网等新兴网络媒介作为一种意识形态的传播工具本身,表现出强烈的后现代特征,消解乃至颠覆了传统的意识形态传播,而且媒介意识形态传播的社会发展宏观背景进入了后现代的符号生产和消费的社会.从而,网络媒介意识形态传播有了“日常生活化”转向.这意味着“媒介化生存”已成为许多人“在世”的方式,网络媒介意识形态传播进入“生活化”的空间和“生活化”的符号消费.     

Sexy women sports fans: femininity,sexuality, and the global sport spectacle

In recent years the relationship between women and sport fandom has undergone significant shifts. The rapidly changing sphere of global sport is seen to offer women newly visible roles in the global sport economy as fans, broadcasters, celebrity athletes, and media personalities. In light of calls for greater inclusivity and diversity in sport, this paper examines the emergence of new forms of “sexually empowered” female fandom, which situate women as active participants in the sporting spectacle. Whereas sexy women who followed men’s sport or male athletes were once derided as “groupies,” thus socially marginalised and excluded from identification with sport fan communities, I argue that the sexy sport fan has emerged in the context of post-feminism as a visible and necessary type of feminine fan identity to meet the needs of the global sport economy. This study extends feminist sport media analysis beyond its focus on how female athletes are represented whilst also contributing new insights to sport fan research by analysing how female supporters are constructed through mediated accounts in terms of gender, sexuality, and nation.     

At home with their queerness: same-sex relationality and the Indian family in advertising media

The legal battle around the reform of Section 377 of the Indian Penal Code brought the provisional decriminalization of homosexuality in 2009, which was overturned by the Supreme Court of India in 2013. Queer politics in India thus stands at a critical juncture regarding the goal to foster social acceptance of LGBT individuals. This paper offers an analysis of two recent media representations in India—a gay matrimonial ad and an online advertisement for an ethnic apparel brand featuring a lesbian couple—to demonstrate how the Indian family is emerging as an important arbiter of queer relationality. The negotiation of same-sex relations within the familial is premised on bourgeois notions of class, caste and gender, an ideological normativity that queer of color critique and queer theory have foundationally put up resistance to. This paper goes beyond the queer and feminist critiques of gender and class normativity to suggest that queer visibility in the Indian context is being negotiated not in opposition to, but through, the mandates of the familial.     

Social media and Web 2.0 for knowledge sharing in product design

Working collaboratively with internal and external partners (suppliers, customers and internal stakeholders) has been at the epicentre of product design. Knowledge sharing has been well recognised in this context. However, there is limited research that has addressed the role of social media/Web 2.0 in facilitating knowledge sharing for sense- and decision-making within product design. To address this gap, this study draws on the resource-based view (RBV) of the firm and two vignettes that relate to ‘collaborative co-design’ and ‘collaborative design-to-order’. We illustrate the role of social media/Web 2.0 in building knowledge sharing capabilities for sense- and decision-making for internal and external partners during product design. Limitations and further research into the use of social media/Web 2.0 are also discussed.     

Foundational stigma: Place-based stigma in the age before advanced marginality

This paper joins the debate on the formation of territorial stigma by uncovering the existence of a form of “foundational stigma” that preceded place-based stigma of the era of advanced marginality. I show that not only were the traces of stigma present prior to the era of advanced marginality but that these early traces facilitate later forms of stigma by providing the necessary foundations upon which adhesive and detrimental stigma was operationalized. Following a critical discourse analysis approach, this paper examines coverage in the British press of Toxteth, Liverpool between 1900 and 1981 as a paradigmatic case study to show that this primitive stigma existed in three key ways: relating to inter-community strife, to crime, and to substandard housing conditions. These traces of stigma laid the foundations for later forms of stigma based on the presence of the poor, violent, deviant other that would be operationalized by dominant voices during the era of advanced marginality.     

以媒体素养教育促进高校思政信息化的思考

对高校开展媒体素养教育的现状、必要性进行分析,挖掘当前思政教育方面存在的问题,主要包括整体教育水平、教育内容、教育形式等方面,并提出科学有效的措施,力求通过建立媒介素养教育体系、充分利用现有教育资源、发挥校园媒体辅助作用、加强媒介素质理论教育等方式,充分发挥媒介素养教育的重要作用,从而促进高校思政信息化建设提供更大的促进作用。