股权众筹投融资方的最优策略分析

分析了股权众筹融资方和投资方的最优策略.依据股权众筹的流程,构建了股权众筹过程中投融资方利益博弈的3阶段模型,并在同时满足融资方与投资方预期收益最大化的条件下,求解了相应的最优化问题并给出了投融资方最优策略的解析式.研究结果表明,在参数满足一定条件时,股权众筹投融资方均存在最优策略,且最优策略受边际收益、项目成功概率、预期回报率等因素的影响.     

道歉承诺类管理反馈策略对顾客二次满意度的影响——基于顾客多样情绪调节效应

O2O模式下,众多学者和商家都关注何种在线管理反馈策略能提升顾客满意度,然而多数研究仅针对顾客负向情绪,忽略了顾客多样情绪对在线管理反馈策略影响的调节作用。实际上顾客在接受在线管理反馈时带有矛盾情绪,表现为多种情绪。因此本文针对消费者多样情绪,研究不同情绪调节下道歉承诺类管理反馈策略与顾客满意度之间的关系。通过梳理在线管理反馈策略、顾客满意度、顾客多样情绪等相关研究,提出代表顾客多样情绪的在线评论类型包括：积极评论、偏积极评论、消极评论、偏消极评论,研究不同类型评论（顾客多样情绪）对顾客满意度有不同影响;道歉承诺类管理反馈策略对顾客二次满意度有积极影响;不同类型在线评论（消费者多样情绪）对道歉承诺类管理反馈策略的积极影响有调节作用等假设。本文以国内某旅行网站99027名顾客二次入住酒店数据为样本,用机器学习的方法对顾客评论和管理反馈策略进行分类,通过多元线性回归模型进行实证分析,结果表明：（1）偏积极评论、偏消极评论、消极评论对顾客二次满意度有负向影响;（2）道歉承诺类管理反馈策略对顾客二次满意度有积极作用;（3）顾客偏消极、消极情绪能够加强道歉承诺类管理反馈策略对顾客二次满意度的正向影响,即道歉承诺在调节顾客的消极情绪方面具有一定的积极作用。研究结果丰富了在线管理反馈策略理论和方法,为服务商进行在线管理反馈时应采取的措施提供了一些参考,对服务商通过第三方平台加强顾客关系管理具有一定的指导意义。     

工程质量政府监督多层次利益分配与激励协同机制探究

The implementation of the government supervision of the quality of the project is an international practice. The basic form of government supervision of engineering quality is government supervision on the quality behavior of the engineering main bodies and its results by the competent government department entrusted. Its essence is a dual principal-agent process. The frequent accidents of the engineering quality reflect the loss and failure of the government law enforcement supervision of the engineering quality to some extent. Its root lies in the lack of endogenous power in the law enforcement supervision of the project quality government supervisors in the law enforcement supervision. Therefore, the incentive coordination mechanism of the government supervision based on the multi-level interest distribution is worth explored. In views of the multi-level management system which is formed by the government departments, government quality supervision organizations, quality supervision team (or group) for the government supervision of engineering quality. The benefit distribution function between every party is constructed, and the game model of the multi-level incentive and coordination for the government supervision in engineering quality is built. To solve and deduce from the first stage of the cooperative game and the second stage of the non-cooperative game, the cooperative game can obtain the reward coefficient: . The coordination degree of the best effort can be obtained by the non cooperative game. The result shows that:the coordination degree of government engineering quality supervisor is related to the coordination costs, and had nothing to do with fixed costs. The benefit distribution coefficient not only depends on the efforts of the quality government monitors, but also on the efficiency of other parties' efforts. The quality supervisors of the project will also focus on the coordination with other parties when enhancing their management capabilities to improve the overall performance of project quality government supervision. The strategy of the incentive coordination mechanism for the supervision and cooperation of the project quality government is:the government quality supervision team should set up the supervisory team properly, improve the coordination efficiency and reduce the cost of supervision-coordination to maximize the value of self-motivation. Quality supervision team (or group) should establish the partnership to improve the coordination efficiency for achieving the maximization of their own incentive value.The model and conclusion of incentive synergy mechanism based on multi-level benefit allocation mechanism are researched. It can provide theoretical support and practice reference for the market governance and supervision of general public goods.     

Agent‐Based Recovery Model for Seismic Resilience Evaluation of Electrified Communities

In this article, an agent‐based framework to quantify the seismic resilience of an electric power supply system (EPSS) and the community it serves is presented. Within the framework, the loss and restoration of the EPSS power generation and delivery capacity and of the power demand from the served community are used to assess the electric power deficit during the damage absorption and recovery processes. Damage to the components of the EPSS and of the community‐built environment is evaluated using the seismic fragility functions. The restoration of the community electric power demand is evaluated using the seismic recovery functions. However, the postearthquake EPSS recovery process is modeled using an agent‐based model with two agents, the EPSS Operator and the Community Administrator. The resilience of the EPSS–community system is quantified using direct, EPSS‐related, societal, and community‐related indicators. Parametric studies are carried out to quantify the influence of different seismic hazard scenarios, agent characteristics, and power dispatch strategies on the EPSS–community seismic resilience. The use of the agent‐based modeling framework enabled a rational formulation of the postearthquake recovery phase and highlighted the interaction between the EPSS and the community in the recovery process not quantified in resilience models developed to date. Furthermore, it shows that the resilience of different community sectors can be enhanced by different power dispatch strategies. The proposed agent‐based EPSS–community system resilience quantification framework can be used to develop better community and infrastructure system risk governance policies.     

Proactive international strategies of cluster SMEs

In this conceptual paper, proactive international strategies of small- and medium-sized enterprises (SMEs) in the cluster context are discussed. The majority of cluster SMEs assume passive roles as network participants in the process of internationalisation. However, a smaller fraction adopts proactive strategies to foreign expansion acting as leaders of networks. SMEs as network leaders are embedded in the source clusters and dependent on local networks that provide them with complementary resources. We assert that this mutual dependence between a firm's resources and the development of industrial agglomeration should be reflected in the strategic options that SMEs adopt when going international. This paper contributes by synthesising and evaluating a comprehensive range of SME-strategic options and by proposing the proactive competitive strategies of SMEs in the international arena that are both feasible and effective. The feasibility of adopting a specific strategy means the suitability for this group of companies, considering their characteristics. The evaluation of the effectiveness of each strategy was performed according to the objectives of avoiding lock-in and of protecting and developing the core competencies embedded in cluster networks. We address the research gap in evaluating the outcomes of SME international strategies and in synthesising a comprehensive range of cluster SMEs' strategic options.     

Leveraging psychological contracts as an HR strategy: The case of software developers

This article studies the management of software developers through the lens of the psychological contract and from the perspectives of employees and employers. Data were gathered through interviews with software developers and their human resources (HR) and/or direct managers in French high-tech companies. Our findings show the crucial role of HR and direct managers who shape a balanced professional psychological contract with developers as a specific HR strategy in order to respond to their job specificities and values. Specific HR practices (nature of the processes, involvement of developers in these processes, credibility of HR/direct managers and career development opportunities) and the working environment contribute to the development of trust and fairness, which form part of the content of the balanced contract.     

基于消费者效用的生鲜农产品供应链生鲜度激励机制研究

生鲜供应链整体生鲜度的提升对减少浪费、提高供应链整体盈利水平及社会福利有重要意义。本文基于消费者效用理论研究了两供应商和单一零售商组成的供应链系统,构建了单周期下生鲜农产品生鲜度激励模型,模型以供应商为领导者,采用Stackelberg博弈方法求解得到了均衡状态下供应商、零售商的最优定价策略及供应商新鲜度努力选择。研究结果表明,供应商和零售商利润与消费者价格敏感系数呈反向变化,与新鲜度敏感系数呈同向变化。在价格竞争市场,供应商保鲜努力程度和利润与价格替代率呈反向变化;在生鲜度竞争市场,供应商保鲜努力程度和利润与新鲜度替代率呈同向变化。基于研究结论,厂商及政府应当联手引导消费者的消费观念,尽可能减少由于信息不对称引致的道德风险,在市场价格替代率不变甚至降低的情形下,提高生鲜度替代率,使得消费者的意愿支付价格上升,提高自身讨价还价能力,获取更多利润。     

集成化物流管理中库存路径问题研究综述

综合国内外多种参考文献,介绍了IRP的基本概念及其主要特征,从常见模型、求解策略及算法2个维度综述了当前国内外关于IRP的主要研究进展,最后指出了该研究领域在未来研究中应予以重视的几个研究方向,为进一步的研究奠定了基础.     

广东对外贸易比较优势与贸易战略选择

对广东产业比较优势的转变进程、现状和未来变化方向进行了实证分析,结果表明,广东的产业比较优势在改革开放后已有了明显的升级和进步,广东的产业比较优势内在地决定于其要素禀赋结构和技术水平.目前,广东在劳动密集型产业上仍具有极强的出口竞争力,但出口竞争力提高的速度较慢,技术密集型产业的比较优势已有了较大的提高,目前已具有了中等竞争力,而且出口竞争力在以较快的速度增长.广东的贸易战略向一种更为自由、开放的比较优势战略的转变将更有利于广东获取贸易利益,更好地促进广东的经济发展.     

北京主导优势产业链发展战略

本文分析了北京工业发展的优势和劣势以及当前面临的主要问题,在此基础上提出了未来北京工业发展的新思路。作者认为,北京工业发展应面向京津冀和环渤海地区,实行大工业、大市场的一体化战略,即适当控制和强化那些具有突出优势的核心部分,而甩掉或转移扩散那些不具有优势或优势不突出的非核心部分,打造一体化的开放式跨区域主导优势产业链。当前,应着重打造八条一体化的开放式产业链。