语用策略与交际行为的有效性

语言的使用总是策略的。言语行为理论为语用策略提供了理论基础,间接言语行为理论和格莱斯的合作原则为语用策略提供了实现的途径。交际中有条件的合作原则的违反为语言的选择和言外行为的实施提供了更为广阔的空间,是语用策略在交际行为中的具体体现。     

组织沟通、人际信任对工作投入影响的机理研究

从组织沟通入手,研究正式和非正式沟通对工作投入的影响,并提出人际信任在组织沟通与工作投入关系间起中介作用。216份数据的实证分析表明,正式沟通显著影响人际信任。非正式沟通显著影响情感信任,对能力信任的影响不显著。人际信任在正式沟通与工作投入关系间起完全中介作用,但在非正式沟通与结果变量间的中介作用未得到验证。研究发现,当加入人际信任变量后,非正式沟通和工作投入的负向关系由不显著变为显著负向相关。     

How to make e-Procurement viable for SME suppliers

Due to their common role as suppliers, small and medium-sized enterprises (SMEs) are especially challenged by today's turbulent business conditions. In order to meet this challenge, short-term WWW-based enterprise cooperations are regarded as an appropriate way to enhance the competitive strength of SMEs. Hence, the Institute of Machine Tools and Industrial Management (IWB) operates three so-called competence networks for engineering (www.engineering-net.de), rapid prototyping (www.rp-net.de) and manufacturing (www.produktionsnetz.de) services. For the purpose of an applied research project, more than 80 participating SME suppliers have been included in these specialized virtual markets, which are based on the core competencies of the cooperating SMEs. Additionally, the platform (www.virtueller-markt.de) enables customers to configure their specific supply chains via the above-mentioned competence networks. The presented paper depicts how to establish and operate these competence networks as well as how to configure supply chains via these virtual markets.     

Beyond the make-or-buy dichotomy: outsourcing creativity in the fashion sector

Both a resource-based view and transaction cost economics perspective point to firms deciding to either make-or-buy an input. In practice, this tends to result in low-skill functions being outsourced while those of higher value are retained. In this article, we explore a situation counter to the prevailing literature. We study a highly creative industry – fashion – and discover the relationship between core competence and outsourcing is not as simple as previously conceptualised. Creativity, fashion's assumed competency, rather than being guarded within a firm is instead often outsourced or borrowed. More mundane tasks such as marketing and logistics are what each firm rather develops. The effects of resulting co-dependencies are mapped and analysed in order to offer managerial insight as well as contribute to discussion within the outsourcing and resource based literatures.     

Staying well or burning out at work: Work characteristics and personal resources as long-term predictors

The aim of this longitudinal study was to recogmize the work characteristics and personal resourcesthat are associated with burnout symptoms in the long term. The empirical analyses are based onsample data (n = 174) from a larger survey in 1986 and from a 10-year follow up in 1776 conducted inan international industrial foresty enterprise. The participants were drawn from those worken inFinland, the home country of the enterprise, who responded to the questionnaires at both times. Theparticipants were classified into those having no burnout and those with serious burnout. In order tocompare the groups a multivariate analysis of variance and t-tests for two independent groups wereused. Four job-related and five organizational factors, 10 work environment hazards and threeindividual variables wereused as a predictors. Change variables were formed from the predictors. Allthe significant changes in work and personal resources during 10 years had shifted to the positivedirection in the no-bumout group, and to the negative direction in the serious burnout group.Discriminant analysis was used to identify linear combinations of quantitative predictor variables thatbest characterized the differences between the groups. Both the cross-sectional and the longitudinalpredictors showed that factors related to the social processes at work seem to be crucial to burnout. Ofthe individual resources, a strong sense of coherence seems to be of particular importance.     

前瞻型环境战略对企业绿色形象的影响研究

从自然资源基础观出发,研究前瞻型环境战略对企业绿色形象的影响.提出前瞻型环境战略会通过影响绿色核心能力、绿色产品创新与绿色过程创新,进而对企业绿色形象产生积极影响,并创建了相关关系模型.研究表明,前瞻型环境战略会提升企业绿色形象,绿色核心能力与绿色创新在前瞻型环境战略与企业绿色形象间存在链式中介作用.另外,对比了提升企业绿色形象的不同路径,为企业构建高区分度的企业形象提供了新的思路和建议.     

西方国家供应链联盟演变历程及对中国的启示

供应链联盟是一种基于网络经济的新型经济组织形式。本文主要以汽车业为例,对供应链联盟在西方国家产生、发展和演变的现实背景进行了分析,在此基础之上,指出我国企业参与供应链联盟需要解决的问题。     

组织内部要素与竞争优势的获取

本文在已有的关于竞争优势获取途径研究的基础上着重考察了关键资源、核心竞争力和组织学习这三个组织内部要素与竞争优势的关系,说明了这三个要素在确立竞争优势过程中的不同的作用层次和机理。建立了一个简单的数学模型探讨了三个要素在确立竞争优势中的不同效率以及通过建立核心竞争力和开展组织学习所能获得的比较优势。     

英汉语篇文化对比分析三例

外语学习者在正确使用目的语语法规则的同时，还必须具备目的语的语用能力。从跨文化交际的角度来讲，习得目的语的语用规范比习得目的语语言形式规范更重要、更困难。本文试图以语篇分析和语用学的理论为依据，对三类语篇实例进行文化对比分析，从而验证“过渡语篇”的语用失误。     

努力在教学过程中培养学生创新能力

创新能力的培养是高校教育的一项重要任务 ,结合专业课程的教学特点 ,探讨如何在教学实践中培养学生的创新能力