大数据和企业精准营销相关性分析

对大数据和企业精准营销相关性的分析能够为精准营销的实施提供基础和技术平台,为企业对大数据的管理提供一定的方向,将很大程度影响企业的竞争力和发展。在拟定大数据和精准营销指标体系基础上,通过对黑龙江省服务业、商业企业、制造业和现代农业企业进行问卷调查,运用结构方程模型分析其相关性。分析结果显示,大数据与精准营销具有显著相关性,客户数据挖掘对大数据具有显著影响,精准广告投放对精准营销具有显著影响。据此指出,企业应当充分利用大数据技术,注重客户数据挖掘,提高营销的精准性,使其能适应市场竞争带来的机遇与挑战。     

Multiscale Combined Forecast of Carbon PriceBased on Mixed Structure Data

Accurate forecast of the carbon trading price is of great significance in promoting the scientific and rational development of carbon trading market. Therefore, this paper proposes a multi-scale combined forecasting method for carbon price based on mixed structure data. First, the Google Index is used to extract the unstructured data related to the carbon price.The dimensions of unstructured data are reduced based on principal component analysis. Then, EMD is employedto the structured data,unstructured data and the carbon trading price to obtain different IMFs, which are reconstructed by the Fine-to-Coarse technique to get low, high frequency sequence and trend sequence. Furthermore, the three items are predicted respectively by using ARIMA, PLS and neural networks according to the features of each scale in time series. Finally, the forecasting results are summed to get the carbon price forecast sequence. The proposed method is used to forecast carbon price in EU. The empirical results show that the prediction accuracy of the model is higher than that of the single prediction method and the prediction method that time series aren’t decomposed by EMD, which is of great applicability.     

大数据时代国防动员潜力调查之路

如何应用大数据提升国防动员潜力调查的效率是当前政府重点关注的话题。从国防动员潜力大数据的定义和特征着手,分析大数据下国防动员潜力调查所具备的优势,发现仍然存在思维局限、指标不统一、体制不健全、技术缺乏及数据共享与防护难协同等困境。通过思维意识、管理体制、指标体系、核心技术、专业人才、安全共享等六大模块,打破“数据不可用、数据不会用”的现实瓶颈,实现整合国防动员数据资源、延展数据内容和提高工作效率的目标。     

大学化学实验课程中有效数字的记录

有效数字是大学化学实验课程的主要教学内容之一,是培养学生在课程中理解并在日常学习与工作中规范使用有效数字,提升其对有效数字与测定误差之间关系的认识水平,树立良好规范的数字记录习惯,具有十分重要的现实意义。论述介绍了目前大学化学实验教学中关于有效数字方面存在的主要问题,并采用相应的举措建立和完善了教学方案以利于更好地解决存在的问题。通过几个学期的教学实践发现新教学方案取得了初步的成效,同时严格按照有效数字的要求记录与计算数据也是培养学生具有严谨科学素养的一条重要途径。     

New results on the likelihood ratio and score tests for the von Mises distribution

In this paper, we derive Bartlett and Bartlett-type corrections [G.M. Cordeiro and S.L.P. Ferrari 1991, A modified score test statistic having chi-squared distribution to order n ^?1 , Biometrika 78 (1991), pp. 573–582] to improve the likelihood ratio and Rao's score statistics for testing the mean parameter and the concentration parameter in the von Mises distribution. Simple formulae are suggested for the corrections valid for small and large values of the concentration parameter that do not depend on the modified Bessel functions and can be useful in practical applications.     

Spatial Data Usage,Spatial Thinking and Spatial Knowledge Generation: The Case of Planning Practitioners in Arequipa,Peru

Spatial thinking and spatial knowledge generation in decision-making are still not mature fields of study in planning research, despite these being crucial elements in addressing the issues of the twenty-first-century city. This article contributes to their understanding by exploring their interrelationships with spatial data usage. Through storylines, it analyzes the arguments that planning practitioners offer in support of infrastructure-led decisions in Arequipa (Peru), before and after spatial data usage. The article concludes that spatial data usage improve spatial thinking to different extents, yet suggests aligning spatial data generation and the inclusion of GIS-based spatial analyses with the spatial knowledge needed by routine planning practice.     

A likelihood ratio test to discriminate exponential–Poisson and gamma distributions

The exponential–Poisson (EP) distribution with scale and shape parameters β>0 and λ∈?, respectively, is a lifetime distribution obtained by mixing exponential and zero-truncated Poisson models. The EP distribution has been a good alternative to the gamma distribution for modelling lifetime, reliability and time intervals of successive natural disasters. Both EP and gamma distributions have some similarities and properties in common, for example, their densities may be strictly decreasing or unimodal, and their hazard rate functions may be decreasing, increasing or constant depending on their shape parameters. On the other hand, the EP distribution has several interesting applications based on stochastic representations involving maximum and minimum of iid exponential variables (with random sample size) which make it of distinguishable scientific importance from the gamma distribution. Given the similarities and different scientific relevance between these models, one question of interest is how to discriminate them. With this in mind, we propose a likelihood ratio test based on Cox's statistic to discriminate the EP and gamma distributions. The asymptotic distribution of the normalized logarithm of the ratio of the maximized likelihoods under two null hypotheses – data come from EP or gamma distributions – is provided. With this, we obtain the probabilities of correct selection. Hence, we propose to choose the model that maximizes the probability of correct selection (PCS). We also determinate the minimum sample size required to discriminate the EP and gamma distributions when the PCS and a given tolerance level based on some distance are before stated. A simulation study to evaluate the accuracy of the asymptotic probabilities of correct selection is also presented. The paper is motivated by two applications to real data sets.     

Simultaneous Confidence Intervals for the Population Cell Means,for Two-by-Two Factorial Data,that Utilize Uncertain Prior Information

Consider a two-by-two factorial experiment with more than one replicate. Suppose that we have uncertain prior information that the two-factor interaction is zero. We describe new simultaneous frequentist confidence intervals for the four population cell means, with simultaneous confidence coefficient 1 ? α, that utilize this prior information in the following sense. These simultaneous confidence intervals define a cube with expected volume that (a) is relatively small when the two-factor interaction is zero and (b) has maximum value that is not too large. Also, these intervals coincide with the standard simultaneous confidence intervals obtained by Tukey’s method, with simultaneous confidence coefficient 1 ? α, when the data strongly contradict the prior information that the two-factor interaction is zero. We illustrate the application of these new simultaneous confidence intervals to a real data set.     

Nonparametric analysis of treatment effects with missing observations

This paper develops a test for comparing treatment effects when observations are missing at random for repeated measures data on independent subjects. It is assumed that missingness at any occasion follows a Bernoulli distribution. It is shown that the distribution of the vector of linear rank statistics depends on the unknown parameters of the probability law that governs missingness, which is absent in the existing conditional methods employing rank statistics. This dependence is through the variance–covariance matrix of the vector of linear ranks. The test statistic is a quadratic form in the linear rank statistics when the variance–covariance matrix is estimated. The limiting distribution of the test statistic is derived under the null hypothesis. Several methods of estimating the unknown components of the variance–covariance matrix are considered. The estimate that produces stable empirical Type I error rate while maintaining the highest power among the competing tests is recommended for implementation in practice. Simulation studies are also presented to show the advantage of the proposed test over other rank-based tests that do not account for the randomness in the missing data pattern. Our method is shown to have the highest power while also maintaining near-nominal Type I error rates. Our results clearly illustrate that even for an ignorable missingness mechanism, the randomness in the pattern of missingness cannot be ignored. A real data example is presented to highlight the effectiveness of the proposed method.     

救赎：寻求民族文化的出路——解读莫里森的《柏油孩子》

高速铁路具有高度集成、高精度的技术特点，运营过程中经受列车质量、速度、密度等多种因素影响，地理位置因素往往是影响铁路设备状态演变的决定性因素。采用网格化管理技术可将空间上连续分布的管理对象划分成较小的单元网格，有利于从空间位置角度研究管理对象状态的变化规律。随着信息系统技术、大数据技术的迅猛发展，基于位置而不是基于专业更符合高速铁路的管理需求，网格化管理技术给高速铁路管理带来了新的视角。