Inside the blogosphere: A taxonomy and framing analysis of abortion weblogs

This study analyses weblog abortion-related content sampled via a search and snowball method. When weblogs located inside of established media Web sites and other weblogs are compared, they are equivalent in the use of advocacy versus objectivist frames. Media weblog posts contain a political frame more frequently than non-media weblog posts do. In terms of diversity of frame, media weblogs employ more frames in their stories. Various explanations for these findings are offered in the context of current abortion-related content patterns.     

The dialogic potential of weblogs in relationship building

A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building.     

网络日志:一种“自我反射式”民族志文本的可能

在民族志文本的"写作"和"表述危机"的背景下,笔者通过对"网络日志"与"民族志文本"在"谁在写-为什么写-在哪里写-用什么写-写什么"的系统性过程的描述,开始寻找"网络日志"成为"自我反射式"民族志文本的合法性所在--以"自我反射"的方式,在社会政治、经济、文化、环境和思想变迁等背景下以"我"为主体与"世界"进行对话的民族志写作.     

Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective

An advancement in online campaigning during the 2004 election cycle was the integration of blogs in candidate Web sites. This content analysis investigated the political public relations message strategy on campaign blogs during the 2004 election, focusing on attacks as a part of Functional Theory of Political Campaign Discourse. Results indicated frequent discussion of the opponent, reliance on attacks, and the dominance of logical appeals. Candidates focused on issue over image. The incumbent attacked more often than the challenger.     

Blogging PR: An exploratory analysis of public relations weblogs

Although there are ever more weblogs on the Internet, this is an area that has been little researched in public relations, and where they have been analyzed it has been as a tool for communication rather than a primary information source in the public relations body of knowledge. This paper provides an exploratory study of the structure and content of 67 blogs on public relations to determine what issues they deal with and whether they are a tool for the theoretical development of the field. In addition to their content we have looked at the structure, usability and interactivity of the blogs.     

博客语言分析以及中外对比

博客自上世纪末发展至今,已经受到网络使用者的广泛青睐。博客语言与网络语言的特征密切相关,同时也由博客自身的交际方式、社会特征所决定。相对于其它一些电子语篇的语言,博客形成了自己相对规范的语言特征。将中外博客语言进行对比,可以发现各国博客语言的具体现象虽各有不同,但却具备较多共同特征。