旅游手册英译的顺应论视角

把顺应论用于旅游手册的英译,探讨其在旅游手册翻译中的指导作用及翻译过程中顺应性翻译的一些要求。旨在说明旅游手册翻译应该是以实现宣传为最终目的的动态的顺应性翻译,应该注意在译文中对预设信息、词语选择和语言结构等方面做相应的顺应性调整,以吸引潜在游客,取得理想的效果。     

网上小额批发商言语性评价的维度分析

随着网上小额批发平台的快速发展及其对信誉评价体系不断完善的要求,以文字内容为主的言语性评价受到广泛关注。基于内容分析法对阿里巴巴速卖通平台的言语性评价的编译,细化出九大类、29项维度,分别涉及交易过程、质量、定价、服务、物流、卖家信用、主观感受、未来行为倾向等内容。网上批发商混合采用主客观评价相结合、整体和细节评价相结合的方式,且在商品质量、交易经历、整体服务水平、整体物流水平及对商品的喜好程度等维度上表现出明显的正负向情感。通过进一步的潜在类别分析,发现网上小额批发商分为＂关注质量的主客观评价型＂和＂整体综合评价型＂,进而提出解释和建议。     

党的四代领导集体的青少年道德观与启示

从毛泽东到胡锦涛的四代领导人的青少年道德观,是针对具体历史条件,对青少年道德建设提出的一系列论述的集中体现。从整体看,他们把青少年道德建设与中国特色社会主义相结合,与青少年健康成长相渗透,与青少年全面发展相统一,使得社会主义道德观具有了鲜明的方向性、协调性、时代性,体现出了鲜明的创新性。从“全面发展”到“社会主义荣辱观”的演进过程,是我们党的四代领导人青少年道德观的创新过程。分析与学习四代领导集体的青少年道德观,对于进一步推进青少年思想道德建设有积极意义。     

Fejér定理的一种多元推广

将一元傅立叶分析中关于傅氏级数及其共轭级数之间的收敛性关系的 Fejér 定理推广到多元情形。主要结果为定理:若函数 f∈L(E_k)(k≥2)的傅氏积分的球形平均σ_R(f;x)在域 D 内一致收敛,则它的共轭傅氏积分韵球形平均(?)_R(f;x)在其(C,1)可和点处一定收敛。     

CAN总线测控节点智能核心的研究

介绍了现场总线测控节点的智能体系的原理和一种实用的设计方法。从结构简便、实用性强、可靠性高的角度出发 ,对系统的构成作了阐述 ,并对使用的新器件的主要功能和使用方法作了说明。同时介绍了系统中非易失性数据保存的一种实用方法     

The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?

The present research explores the relationship between impulse buying and unethical consumer behavior. This work is based on the surprising results of an unrelated study, during which we observed that participants shopping for impulse products were more likely to cheat to obtain a more expensive product than participants shopping for regular products. Based on these findings and building on previous research on the relationship between impulsiveness and delinquency, three studies were set up to test the impact of impulse buying on different forms of unethical consumer behavior. The results confirmed that consumers making an impulse purchase were more likely to behave unethically than consumers making a regular purchase. These findings illustrate there is a dark side to impulse buying for retailers.     

Generalized choice models for categorical time series

The NDARMA models of Jacobs and Lewis (1983) allow the modeling of categorical processes with an ARMA-like serial dependence structure. These models can be represented through a backshift mechanism, and we analyze marginal and bivariate properties of the resulting backshift process. Motivated by this backshift mechanism, we define the new class of generalized choice (GC) models, which include the usual NDARMA models as a special case, and we derive results describing the marginal and bivariate distribution of the GC model. We discuss implications concerning DMA(∞) models and the serial dependence structure of NDARMA models. Examples show that the family of GC models allows creating sparsely parametrized models for categorical processes with different types of serial dependence structure.     

C3 managerial decision aids for dealing with uncer tainty - various approaches

In Part I the context of military planning is examined from the standpoint of uncertainty. There is a special focus on the uncertainty surrounding the subject of C3 (command, control and communications). It is argued that military planning is a fuzzy process. Tools being developed within the OJCS to cope with the subject of tactical C3 are introduced. In Part II case histories of two decision aids, which deal directly with uncertainty from two distinct vantage points, are presented.     

Effectuation or causation as the key to corporate venture success? Investigating effects of entrepreneurial behaviors on business model innovation and venture performance

Corporate Venturing sets the stage for entrepreneurial behavior in order to create business model innovation (BMI). Moreover, prior literature indicates the importance of BMI as a source of performance advantage, especially in growing industries. However, an empirical examination of the effectiveness of entrepreneurial behaviors for achieving BMI is still lacking. Hence, this study investigates the effectiveness of effectuation and causation as primary entrepreneurial logics to create BMI. Analyzing data obtained from 128 corporate ventures with partial least squares structural equation modeling, the effectiveness of both entrepreneurial logics for BMI with respect to different industry growth levels is clarified: The results point out that both behaviors lead to BMI in situations of moderate industry growth while effectuation (causation) is more effective in high (low) industry growth settings. Furthermore, the results point out that BMI in turn enhances corporate venture performance. Thus, corporate entrepreneurs should carefully align their entrepreneurial approach with industry growth projections to effectively develop BMI and achieve high venture performance.