价格促销的折扣量影响品牌资产的实证研究

品牌资产是企业最宝贵的无形资产，其来源是企业的营销组合策略。价格促销对品牌资产有着重要的影响作用。本文以实证研究的方法，从感知质量、购买意向和品牌忠诚三个维度研究了价格促销的折扣量对品牌资产的影响。研究结果发现：深度折扣的价格促销对消费者的感知质量和品牌忠诚有负面的影响，但对提高购买意向有一定的积极作用。同时，深度折扣的价格促销使得消费者对品牌资产的评价明显降低。最后，进一步讨论了研究结论和今后研究的方向。     

中国A股市场增发效应与投资者保护

国内学者对增发效应的研究主要集中在董事会拟增发公告效应上,对增发的中长期效应较少涉及,虽然对增发公告效应的研究也很有意义,但对于倡导理性的投资者而言,则其重要性不如增发的中长期效应。本文在一个比较长的时间窗口内考察了我国A股市场1998—2004年间获准增发上市公司增发的中长期效应和增发上市日效应,实证分析结果表明,在拟增发公告效应出现5%-10%负效应基础上,流通股股东增发的中长期效应继续出现显著的负效应,并且流通股股东的超额收益率与上市公司利润增长率和增发价格折扣率显著正相关,与其它因素不存在显著的相关关系。     

价格促销对品牌资产的影响:竞争反应的高地作用

在价格促销对品牌资产的影响方面,学者们并没有形成共识,原因之一是学者们忽视了竞争者的反应行为,本文旨在探讨竞争反应对这种影响关系的调节作用。本文通过2(品牌资产梯队)×8(竞争反应)的实验设计研究表明,对不同品牌资产梯队的品牌,价格促销对品牌资产的影响存在差异;竞争反应对这种影响关系具有调节作用;竞争对手的影响主要来自同梯队品牌,相反梯队品牌的影响不显著。本文对深入了解价格促销对品牌资产的影响具有重要意义。     

品牌延伸对品牌权益影响之实证研究

品牌延伸是企业在推出新产品过程中经常采用的营销策略,也是提升品牌权益利用的重要方式.本文以问卷调查的方法,对于品牌纵向延伸策略对其品牌权益的影响进行了实证研究.研究结果证实了品牌向下延伸会对基于消费者的品牌权益产生负面影响;同时,关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实.最后,进一步讨论了研究结论和今后的研究方向.     

民营上市公司股权结构特征分析

本文以2001年末完成上市的112家民营上市公司为研究样本,运用非参数检验、回归分析等统计方法对民营上市公司的股权结构特征进行了实证分析,结果发现,民营上市公司与非民营上市公司股权结构存在显著差异性,并且民营上市公司业绩与股权结构呈非线性关系。     

基于支持向量机的私募股权投资风险预测

由于私募股权基金在运作过程中存在着多层委托代理关系,从而产生了不同利益主体之间的信息不对称,并进而造成了逆向选择和道德风险问题,这是私募股权投资产生风险的最主要根源,这种投资风险可以从宏观和微观两个层面进行识别和预测。基于此,可构建私募股权投资风险的备选指标体系和支持向量机模型,并进行实证评价。实证结果表明：私募股权投资风险随着投资周期的增加而提高,相应的投资风险也因各种不确定因素的增加而呈现上升趋势;SVM方法对私募股权投资风险能够进行有效预测,这将为私募股权投资风险的预测提供理论指导和方法借鉴。     

Jack (and Jill?) of All Trades – A Canadian Case Study of Equity in Apprenticeship Supports

In the past decade, Canadian federal and provincial governments have designed programmes to facilitate entry into trades in an attempt to stimulate economic growth. As part of these efforts, increasing attention is focusing on programmes to encourage women to enter skilled trades, while paying little attention to those trades traditionally dominated by females. In this article, we explore the gendered dimensions of apprenticeship programmes in Canada, demonstrating the ways in which gender inequality is reproduced by programmes that situate employers and women as responsible for change. In particular, using a case study, we illustrate that the gendered structure of the labour market is preserved and reproduced. While efforts have targeted women to facilitate entry into non‐traditional occupations such as electricians and plumbers, female‐dominated trades such as hairstylists remain untouched, thereby sustaining the gendered wage structure of the economy. Thus women remain segregated in low‐paying trades and receive fewer public supports when pursuing training in these segregated trades. The article argues that apprenticeship training and certification is constructed to respond to the needs of male‐dominated trades, but not the needs of female‐dominated trades. Ultimately, the public policy decisions that make up the apprenticeship training and certification system in Canada reproduce gender inequality.     

Equity versus equality: Spectators,stakeholders and groups

Justice figures prominently in a wide variety of economically important contexts that involve both third parties and involved parties, e.g., in environmental regulation, international trade, and legal proceedings. The primary rivals for fairness rules over the distribution of a fixed good are equality and equity (i.e., allocations that are proportional to contributions). This paper reports the results of a dictator experiment in relation to a large variety of factors that might affect these rules, including performance on a real effort task, in-group identity, subject pools, allocative power, cultural orientation and demographic variables. We find impersonal third parties (i.e., Spectators) allocating anonymously for others favor equity. Subjects who share personal stakes anonymously with recipients (i.e., Stakeholders) allocate amounts between equity and equality. Stakeholders, who meet and communicate with their recipients (i.e., In-groups), allocate even more equally than anonymous stakeholders to their own recipients and behave more selfishly toward other subjects (i.e., Out-groups). These findings are robust with respect to subject pool, a measure of culture, and demographic variables, which seldom matter. We conclude that there is considerable agreement about these fairness rules, when parties are well informed, although there remain important differences across subject pools in the willingness to act on those rules.     

Inequality in Human Development across the Globe

The Human Development Index is the world's most famous indicator of the level of development of societies. A disadvantage of this index is however that only national values are available, whereas within many countries huge subnational variation in development exists. We therefore have developed the Subnational Human Development Index (SHDI), which shows within-country variation in human development across the globe. Covering more than 1,600 regions within 161 countries, the SHDI and its underlying dimension indices provide a 10 times higher resolution picture of human development than previously available. The newly observed within-country variation is particularly strong in low- and middle-developed countries. Education disparities explain most SHDI inequality within low-developed countries, and standard of living differences are most important within the more highly developed ones. Strong convergence forces operating both across and within countries have compensated the inequality enhancing force of population growth. These changes will shape the twenty-first century agenda of scientists and policy-makers concerned with global distributive justice.     

Social Work and Power

Abstract

This article argues that youth housing workers in Victoria, Australia, are vulnerable to housing affordability problems and one reason for this is inadequate pay. A survey of 10 youth housing workers explained the ways in which they had struggled to afford housing. Some paid more than 30% of their wage on housing costs. Others relied on income other than their youth housing worker salary to afford rental accommodation, which included pay from a second job, drawing on credit, and financial support from partners, family, and friends. Most reported that they did not have sufficient income to save to purchase a home. These findings resonate with secondary source aggregate data, which identified that for almost a decade the pay of youth homelessness service workers in Victoria has not kept pace with average wage growth and rises in rents and house prices. Improving youth housing workers pay is recommended as a way to address their housing affordability concerns.