论媒介生态史观的基本范畴

媒介生态史观是指以媒介生态学为基本理论资源的新闻史学观念,它必须通过基本范畴以建立新闻史的解释框架,方能成为可供操作的研究方法.从静态角度而言,它包括媒介生存环境、处于不同生态位的媒介和由媒介竞争而成的媒介群落等分析范畴;从动态角度来而言,它包括系统动力、非线性演进和环境选择等分析范畴.     

微博舆情下政府危机公关的困境与对策

随着微博用户的不断增加,微博舆情的影响力越来越大。微博舆情对政府危机公关的判断力和处理能力提出了新的要求。政府在应对突发事件中仍存在较多问题,诸如舆情监控难度大、政府官员素质低下、政府危机公关管理机制不健全、政府信息不够透明等。对此,政府应当下大力气做好微博舆情下的政府危机公关工作,促进服务型政府的转型。     

基于政务微博的行政伦理研究

基于自媒体特征优势而凸显出其实用效能的政务微博已被纳入各国政府信息化建设的内容之中。由模式演进与中西方研究状况可知,行政伦理研究正趋于规范化,责任意识凸显,基于政务微博的行政伦理研究日渐重要。我国政务微博发展可划分为微博示政、微博问政、微博行政三个阶段,可通过案例分析、概念凝练、运行过程和规约方式研究来构建合乎理性的政务微博条件下的行政伦理规范体系。多学科交叉及其不确定性决定了基于政务微博的行政伦理研究必然要涉及社会学、管理学、政治学、电子网络技术等多学科领域。在具体实践中,可通过实证主义、系统整合、历史与逻辑统一的方法来进行研究,最终通过制度安排来实现伦理规约。     

Reshaping Social Movement Media for a New Millennium

This article contextualizes Indymedia, the Internet-based network of Independent Media Centres (IMCs) that has developed since the 30 November protests in Seattle against the World Trade Organization talks there in 1999. In a short space of time this network has become the backbone of communication for the broad coalition of groups that comprise the anti-capitalism movement. Context is sought from three perspectives: first, through a consideration of new social movement use of the Internet as a radical, socio-technical paradigm to challenge the dominant, neoliberal and technologically determinist model of information and communication technologies (ICTs). This perspective is approached through Paschal Preston's recent work on ICTs in late modernity ('Reshaping Communications: Technology, Information and Social Change', London: Sage, 2001). Second, the article regards Indymedia as the most current manifestation of radical Internet use. It examines the (inevitably) brief history of such use, exploring examples of praxis by anarchist groups, the Zapatistas and factions of the anti-capitalism movement, and assesses Indymedia's place in this history. Finally, the nature and value of Indymedia are assessed using the theoretical tools afforded by recent alternative media scholarship (Atton 2002: 'Alternative Media', London: Sage; and Downing 2001: 'Radical Media: Rebellious Communications and Social Movements', Thousand Oaks, CA: Sage): in particular, Indymedia is examined in terms of its organization, its socio-politics and its news cultures.     

Social Work and Child Maltreatment Intervention in Disney Animated Feature Films: 1937–2006

Abstract

The 45 Disney animated feature films produced between 1937 and 2006 were analysed for representations of child maltreatment and child maltreatment interventions according to criteria set out in the US National Incidence Study of Child Abuse and Neglect. Although there are 263 maltreated child characters in 30 of the 45 films, they seldom show formal interventionists at work. The types of resolutions and interventions to child maltreatment in the films were analysed and contrasted with the single depiction of a social worker. The actions of this character were assessed according to national codes of ethics and standards for social worker interventions and decision making. Implications are drawn for the profession of social work and the findings are discussed within the context of previously published analyses of media representations of social workers.     

Media orientation of German university decision makers and the executive influence of public relations

This study investigated the executive influence of public relations managers in the German higher education system. The study is based on a whole-population survey of German university decision makers (N = 1619). It provides evidence that the mediatization of German higher education offers an important opportunity for the empowerment of university PR departments. They can benefit from the New Public Management reforms in recent years as power shifts to management-oriented administrators and the public image of universities turns into a competitive asset. Nevertheless, an indispensable precondition for PR departments’ organizational advancement resides in professionalization. PR workers need to claim a status of expert boundary spanners between their universities and the public stakeholders.     

Exposure to sided media coverage of an organization,subsequent group conversations,and public relations outcomes

We experimentally found a negative effect of subsequent group conversations after media exposure on the audience's attitudes toward the covered organization, while we found sided media exposure to predict both attitudes and behavioral intentions relevant to the covered organization. The extent of conversational engagement immediately following media exposure also helped predict future word-of-mouth (WOM) intentions. These results highlight the roles of interpersonal interactions after media exposure to explain and predict public relations outcomes.     

Agenda building during activist shareholder campaigns

Guided by agenda–building theory, the relationships among corporate information subsidies and financial media coverage in the 25 largest activist shareholder campaigns in the U.S. stock market over a five-year period (2005–2009) were examined. The results indicate that the issue priorities displayed in both news releases and shareholder letters were generally linked with news content. The results of cross-lag analyses suggest that mutual two-way influence—rather than a unidirectional influence of information subsidies on the news—was the norm during these contests. Agenda building appears to be a contributing factor in successful campaign outcomes.     

CROSSING TEHRAN AVENUE

The online city magazine TehranAvenue.com (TA) occupies the transnational crossroad of digital and urban space. It thus provides an important case study of how urban studies, postcolonial theory and critical cyber studies can be combined fruitfully to explain the potentialities and limits of digital and social networks in transnational Middle Eastern contexts. The article explores metaphors of the Internet as city, theories of transnational urban space and recent studies of the Internet and its politico-cultural uses in Iran to establish a theoretical method that can explain the simultaneity of local and transnational in digital and urban spaces. Qualitative data (email and telephone interviews with TA's founder, editor and contributors), combined with content analysis of the site, supports the claim that the city as metaphor and metonym can account for the intersection between contemporary North African and Middle Eastern digital spaces and national and diasporic urban spaces. The digital city – or blogabad – expands physical urban space into transnational networks. But there are important limits to the transnational reach of mediated social networking practices. In fact, the located identifications of web users are often much more important than the global reach of the technologies they use.     

高校辅导员博客的思想政治教育功能及其实现

博客时代的到来,使辅导员博客成为网络环境下大学生思想政治教育的新载体。分析了高校辅导员博客具备的开放性、互动性、实效性、自主性等思想政治教育特性,阐述了高校辅导员博客的思想政治教育功能,即导向功能、育人功能、沟通功能、管理功能。从提升辅导员运用博客的能力、培育大学博客文化、强化对辅导员博客的管理、加强配套措施建设等4个方面提出了发挥高校辅导员博客思想政治教育功能的对策建议。