Media orientation of German university decision makers and the executive influence of public relations

This study investigated the executive influence of public relations managers in the German higher education system. The study is based on a whole-population survey of German university decision makers (N = 1619). It provides evidence that the mediatization of German higher education offers an important opportunity for the empowerment of university PR departments. They can benefit from the New Public Management reforms in recent years as power shifts to management-oriented administrators and the public image of universities turns into a competitive asset. Nevertheless, an indispensable precondition for PR departments’ organizational advancement resides in professionalization. PR workers need to claim a status of expert boundary spanners between their universities and the public stakeholders.     

Exposure to sided media coverage of an organization,subsequent group conversations,and public relations outcomes

We experimentally found a negative effect of subsequent group conversations after media exposure on the audience's attitudes toward the covered organization, while we found sided media exposure to predict both attitudes and behavioral intentions relevant to the covered organization. The extent of conversational engagement immediately following media exposure also helped predict future word-of-mouth (WOM) intentions. These results highlight the roles of interpersonal interactions after media exposure to explain and predict public relations outcomes.     

Agenda building during activist shareholder campaigns

Guided by agenda–building theory, the relationships among corporate information subsidies and financial media coverage in the 25 largest activist shareholder campaigns in the U.S. stock market over a five-year period (2005–2009) were examined. The results indicate that the issue priorities displayed in both news releases and shareholder letters were generally linked with news content. The results of cross-lag analyses suggest that mutual two-way influence—rather than a unidirectional influence of information subsidies on the news—was the norm during these contests. Agenda building appears to be a contributing factor in successful campaign outcomes.     

CROSSING TEHRAN AVENUE

The online city magazine TehranAvenue.com (TA) occupies the transnational crossroad of digital and urban space. It thus provides an important case study of how urban studies, postcolonial theory and critical cyber studies can be combined fruitfully to explain the potentialities and limits of digital and social networks in transnational Middle Eastern contexts. The article explores metaphors of the Internet as city, theories of transnational urban space and recent studies of the Internet and its politico-cultural uses in Iran to establish a theoretical method that can explain the simultaneity of local and transnational in digital and urban spaces. Qualitative data (email and telephone interviews with TA's founder, editor and contributors), combined with content analysis of the site, supports the claim that the city as metaphor and metonym can account for the intersection between contemporary North African and Middle Eastern digital spaces and national and diasporic urban spaces. The digital city – or blogabad – expands physical urban space into transnational networks. But there are important limits to the transnational reach of mediated social networking practices. In fact, the located identifications of web users are often much more important than the global reach of the technologies they use.     

高校辅导员博客的思想政治教育功能及其实现

博客时代的到来,使辅导员博客成为网络环境下大学生思想政治教育的新载体。分析了高校辅导员博客具备的开放性、互动性、实效性、自主性等思想政治教育特性,阐述了高校辅导员博客的思想政治教育功能,即导向功能、育人功能、沟通功能、管理功能。从提升辅导员运用博客的能力、培育大学博客文化、强化对辅导员博客的管理、加强配套措施建设等4个方面提出了发挥高校辅导员博客思想政治教育功能的对策建议。     

传统期刊媒体的转型诊断：以时尚传媒集团为例

为了探究我国目前传统期刊媒体的转型历程与现状,本文以我国传统期刊媒体寡头之一,同时也是国内传统期刊媒体转型的先行者的时尚传媒集团为个案研究对象。发现时尚传媒集团在转型过程中以媒介融合为主要方式,将传统媒体的优质内容资源与新媒体的平台优势进行整合,并积极实施多元化产业融合战略,成功地实现了跨界经营的目标。时尚传媒集团在转型过程中取得了良好的成绩,但也存在着一些问题,为我国其他期刊媒体的转型提供了可资借鉴的经验与值得反思的地方,同时也反映了我国传统期刊媒体转型仍处于探索中的现状。     

Social construction of work stress: Australian newsprint media portrayal of stress at work, 1997–98

Public understanding of health issues is influenced by the social and political interests of those who gather the information and by the media which disseminates it. This has implications for lay people's beliefs about work stress and has potentially serious personal implications in terms of recognizing, reacting to, and reporting stress in the workplace (Furnham, 1997). The somewhat ambiguous nature of work stress renders it vulnerable to political, social and economic manipulation. This study explores how the issue of work stress is represented in the Australian newsprint media. Fifty-one work-related articles from all major Australian newspapers from 1 January 1997 to 31 December 1997 were selected if 'stress' appeared in the headline. The articles were examined for dominant ideologies and themes. Attention was given to the language used to describe stress, the intended audience, and the voices represented in the articles. Results showed that work stress is represented in the media as an economically costly epidemic, as an outcome of unfavourable work conditions but with individual remedies, and as primarily situated within the public sector. The main voice represented in the media was that of the unions. The reproduction of work stress as a public sector phenomenon serves the interests of public sector unions, the newspapers, and the managers of private sector workers and is not consistent with available workers' compensation data (which is itself problematic).     

试论媒介对科技传播的影响

伴随着科学技术的发展,人类用以交流的媒介也在不断地发生变化,而媒介的变化反过来又推动了科技知识的传播速度和广度。这使我们有必要进一步探索媒介变化对科技的影响,更好地实现当代及未来科技知识的传播和扩散。     

“中国丝绸之路吐鲁番葡萄节”媒体影响力研究

文章选择“中国丝绸之路吐鲁番葡萄节”作为研究对象,依据节庆与媒体报道的密切关系,运用媒体影响力指数模型分析了吐鲁番葡萄节媒体影响力与媒体报道的关系。认为,吐鲁番葡萄节作为一个全国性的节庆活动,对媒体的影响力却不尽人意,除了本省区和北京、广东外,它对其他省区的媒体影响力明显弱小。这很不利于吐鲁番旅游品牌的进一步提升。     

浅析文学作品与影视传媒之关系

许多文学作品都被改编成了影视作品,或者是在被改编前就已经大红大紫,或者是在影视作品大红大紫之后得以重新登上书架。同时,又有许多大红大紫的影视作品被改编为销路可观的文学作品。虽然影视传媒更占优势,但是文学作品的地位不会被影视传媒所替代。因为看影视,一个观众只有一个哈姆雷特;读原著一千个读者就有一千个哈姆雷特。