Moral conflict and dynamic equilibrium: Public relations as strategic conflict management

In the literature review and proposed theoretical models, the author argues that we often engage in advocacy in public relations on behalf of causes we hold dear, much like a strong defender on a soccer field becomes physical in defending the goal without violating explicit rules or our sense of what is right and appropriate in a competitive world. The author presents this image of an athlete contending in fair competition as a metaphor for a rejection of canonized thinking about accommodation in public relations in favor of public relations as strategic conflict management. This research is offered to continue the discussion in the field of public relations from the contingency theory of strategic conflict management and consider the ethical challenges faced by public relations practitioners in an ongoing cycle of conflict. This article is included in the special issue on the contingency theory of strategic conflict management.     

德育工作载体建设探析——兼论美国高校德育工作

加强载体建设是德育工作取得实效的重要环节 ,必须在正确把握德育工作载体特殊内涵的基础上 ,对各类载体进行有效整合 ,借鉴国外德育工作的先进经验 ,充分挖掘德育工作资源 ,形成整体合力 ,推动德育工作模式的变革