2008年奥运会对中国体育旅游发展的影响

2008年奥运会对中国体育旅游资源积累、相关产业的融合发展、体育旅游产品开发将起到积极的推动作用,文章提出中国体育旅游应该向体育旅游产业方向发展。     

Lukewarm Nationalism: The 2020 Tokyo Olympics,Social Media and Affective Communities

This article considers the way in which a new nationalism is being created in the age of the Internet and social media by looking at the 2020 Tokyo Olympic Games and other Games in the past. The development of media technology from film, radio, and television to the Internet and social media has changed the character of the Olympic Games as media event. It has been argued that these developments have created a shared consciousness, a sense of belonging and enthusiastic nationalism in the age of modern nation‐state. While the spread of the Internet and social media was originally expected to contribute to globalization or to the emergence of global citizens in a global village, as McLuhan once predicted, it seems that the world is more divided, fragmented, and fluid than ever. At the same time, the digital media organize various layers of community not only by ideology but also by affect: affective communities. This often leads to the rise of chauvinistic nationalism in developed countries. With reference to McLuhan's famous argument on hot and cool media, the article tries to examine the character of contemporary lukewarm nationalism in the age of digital media.     

电视对推动奥林匹克运动发展的作用

“更高、更强、更快”是奥林匹克运动的著名格言,运动员通过不断刷新纪录以及挑战极限的勇气来实现新目标,推动事业的新发展.电视媒体的发展,为奥林匹克运动赋予了更全面的意义.塑造、传播、映像、反馈、调整、再传播是奥运电视传播的一个过程,这个过程是在不断改进、自我完善、解释沟通中循序渐进地完成的.本文从奥林匹克和电视的发展历程入手,阐述了奥林匹克精神与电视传播的关系,从而进一步表明电视对奥林匹克运动的发展有着十分重要的影响.     

人文奥运精神的现代传播与接受

和平是人类进步与发展的重要保证,奥运会是人类和平的一种表现,而人文奥运精神是奥运会的圣火,代代相传,永不熄灭,照亮着人类在光明、宽阔的大道上奋勇前进.人文奥运精神是整个人类的凝聚力之一,与人类命运紧密相联,很容易在世界各国产生共鸣;人文奥运精神在潜移默化中影响着人们的价值观念、精神状态与人生态度等.人文奥运精神的现代传播与接受打破了民族、地域、国家等种种限制,范围由窄到广,影响越来越大.     

An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of ‘resources/waste management’ and ‘climate changes’ are more commonly highlighted than are ‘ecosystem’ and ‘environmental governance.’ Furthermore, most Web sites do not fully employ dialogic features, regardless of region.     

The work of art in the age of hip hop reproduction: Ice-T and the cultural capital of keeping it real again in Kings of Vice (2011) and Something from Nothing: The Art of Rap (2012)

In turning his talents to fiction in his 2011 debut novel, Kings of Vice, gangsta rapper Ice-T has faced a particularly intricate challenge in “keeping it real”. At this point in the twenty-first century, the credibility of hip hop’s harder core seems to have been undermined by the distance gangsta rap has travelled from the street realities that gave it birth in the 1980s to the millionaire enterprises that have emerged since. A “rapocracy” of incredibly successful rappers and producers, most of them associated with gangsta rap (such as Diddy, Dr Dre, Jay-Z and Russell Simmons), has taken the gangsta ill-logic of exploiting the street for maximum profit to the extreme. Ice-T’s intervention in this dynamic has been to try to remind us of hip hop’s more “auratic” origins while acknowledging that the past is indeed a different country. The turn to authorship of books and making of documentary films in the context of a post-2008 economic meltdown environment constitutes an imaginative way to revivify the creative possibilities of the gangsta. The very title of Ice-T’s 2012 documentary film, Something Out of Nothing: The Art of Rap, betrays an almost nostalgic yearning for a purer age and the form that erupted out of it. This same retrospective paradigm for thinking a better way forward for gangsta aesthetics is also at the heart of Kings of Vice. Ice-T’s inventive return to origins shows us how even at a moment of its maximum commodification, gangsta culture (precisely because of its contradictory relationship to capitalism) can provide a uniquely critical perspective on a deregulated world.     

市场经济与2008年奥运会

本文分析了在举办2 0 0 8年奥运会过程中,政府应在其中发挥的作用。奥运会的举办,应有利于推动北京乃至中国市场化进程和市场经济体制的成熟,政府应是只承担相应责任的政府。文章还对一些有关奥运会的热点问题如节俭办奥运与办一届出色奥运会等,进行了探讨。     

机遇与挑战——2008年北京奥运会对高校体育教育的影响

奥运会是青年的盛会,青年关注奥运最热情,青年参与奥运最直接,奥运因青年而活力四射,青春因奥运而绚丽多彩。2008年北京奥运为北京乃至全国的发展增添了强大的动力,也为高校体育教育创造了新的历史机遇,构建了新的实践舞台,提供了新的发展空间,提出了更高的历史责任和要求。本文探讨了2008年北京奥运会给高校体育教育带来的机遇与挑战。     

奥运间接影响研究

本文选取二十世纪六十年代以来,奥运会举办国和地区的资料作为样本,对奥运引致性需求相关数据和资料进行了整理、分析和挖掘。总结了奥运引致性需求的一般特征。在此基础之上,对北京市奥运引致性需求做了分析与预测。     

奥运会与我国体育市场的开发

1984年尤伯罗斯第一次将商业化运作成功应用于洛杉矾奥运会中，使得奥运会有史以来第一次实现了盈利。从此，体育的商业化运作和体育市场的开发，就逐步成为各个国家提高体育运动水平的一股不可忽视的力量。重点分析了奥运前后体育市场开发的方法和应该注意的问题。