论网络出版人才的培养

本文在分析中国网络出版人才背景和网络出版现状的基础上,着重就如何培养中国网络出版人才提出了自己的见解和措施。     

三层B／S结构网上选课系统设计与实现

论述了基于三层B/S结构的网上选课系统的设计与实现方法。系统利用三层结构的优点实现了网上的学生选课、选课管理、选课查询等功能。     

Adoption of social media for public relations by nonprofit organizations

This survey of nonprofit public relations practitioners (N = 409) applied the Unified Theory of Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social media to be beneficial, whereas men exhibit more confidence in actively utilizing social media. Organizations with specified public relations departments were more likely to adopt social media. Positive correlations between UTAUT factors and credibility indicated a greater likelihood to adopt social media.     

COMPETITION AND COLLABORATION IN ONLINE DISTANCE LEARNING

For-profit firms use the internet to offer classes, courses and degree programmes in direct competition with nonprofit and government-supported colleges and universities. At the same time, many firms seek to partner with academic institutions in offering online instruction or distance learning.This paper outlines and discusses alternative models of academic/for-profit collaboration that are being developed in the USA. Collaboration requires the partners to define responsibilities for technology, administrative services, content development, promotion and student selection, instruction, awarding of credits and overall quality control. Firms may want to 'unbundle' the traditional faculty role of both course designer and teacher,and use different professionals for the two functions. Although most collaborations today involve non-degree programmes, many schools of business are working with for-profit firms to offer MBA degrees online. The diversity of higher education in the USA means that many different models will be tried. Collaborations will expand the markets for online distance learning, but a number of difficult issues remain to be resolved.     

STUDENT DISTRESS IN A WEB-BASED DISTANCE EDUCATION COURSE

Many advocates of computer-mediated distance education emphasize its positive aspects and understate the kinds of communicative and technical capabilities and work required by students and faculty. There are few systematic analytical studies of students who have experienced new technologies in higher education. This article presents a qualitative case study of a small graduate-level web-based distance education course at a major US university.This paper examines students' distressing experiences due to communication breakdowns and technical difficulties. This topic is glossed over in much of the distance education literature written for administrators, instructors and prospective students. The intent is that this study will enhance understanding of the instructional design issues, instructor and student preparation, and communication practices that are needed to improve web-based distance education courses.     

网上联合参考咨询为吉林省中小企业服务实证研究

开展网上联合参考咨询是高校图书馆运用现代科学技术为地方经济服务的必然趋势,其优势明显,作用巨大.因此,要实现东北老工业基地振兴,推动吉林省经济快速发展,提高中小企业的竞争力,就必须高度重视网上联合参考咨询工作.这就要求,一方面,要转变中小企业的思想观念和经营理念,增强企业情报意识;另一方面,高校图书馆应主动为地方经济服务,实现其社会功能.     

网络代购背景下制造商两市场定价策略研究

本文研究了当两个区域的市场存在价格差异情况下,网络代购商出现时两区域市场中需求结构呈现出的特征,及其对制造商定价策略的影响;分别探讨了三种消费者渠道偏好参数水平下,制造商可能提出的四种价格策略,探讨了采取不同的价格策略时,两市场消费者的需求水平及制造商的收益状况,最后,通过数值模拟和仿真对各个参数对不同的定价策略的影像进行比较分析,给出了相关结论。     

2012年人民网台湾频道议程设置的内容分析

媒体对台湾问题的议程设置直接关系到受众对它的感知和对现实的行动。文章以人民网台湾频道为研究对象,运用内容分析法获取第一手研究资料,通过对版块更新、栏目、头条新闻等类目具体深入的分析,探讨了研究对象2012年在议程设置方面的表现与特点,揭示了其积极与不足的方面,以期对其他类似媒介有所启示。     

Online Peer Support Programs for Young People with a Parent Who has a Mental Illness: Service Providers’ Perspectives

Young people with a parent or parents who have mental illness are at a higher-than-average risk of experiencing emotional and behavioural difficulties. Notwithstanding the difficulties experienced by these young people, opportunities to interact with and obtain support from peers living in similar families can be beneficial. While young people face several barriers to participating in face-to-face peer support programs, online approaches potentially provide a different way of obtaining peer support. This paper aims to explore service providers’ perspectives on current Victorian peer support programs, as well as the strengths and weaknesses of online approaches to peer support. Semistructured interviews were conducted with 17 mental health professionals who work with families affected by parental mental illness. Participants recognised that many young people miss out on face-to-face peer support programs, and were highly supportive of the idea of online programs. This study suggests that online peer support programs for young people could occupy an important position in the evolving suite of services for Australian families affected by mental illness.     

全渠道零售下“Showrooms”对需求分布、定价和收益的影响研究

作为一种新兴的线下体验、线上购买的商业运作模式,展厅（Showrooms）在全渠道零售领域发展迅速。基于消费者效用分别建立单一网络渠道和"网络+实体"渠道下零售商开设Showrooms前后的利润模型,对比分析固定销售价格和优化定价两种情形下Showrooms对定价、市场需求、利润和退货率的影响。研究表明：（1）单一网络渠道下,网络渠道价格固定时,开设Showrooms可使市场总需求增加,总利润在展厅运营成本较低时增加;网络渠道价格优化时,开设Showrooms可使网络渠道价格、总需求和总利润在展厅运营成本较低时增加,但固定价格情形下总利润的增幅更大。（2）"网络+实体"渠道下,开设Showrooms可使总需求和总利润均在展厅运营成本较低及网络退货率和网购不便利成本较高时增加,而且仅优化网络渠道价格时的增幅最大,网络和实体渠道价格均固定时次之;价格优化的最终趋势是全渠道同款同价。（3）开设Showrooms可使零售商总的网络退货率和退货量都下降。