Apps4Africa: A new State Department public diplomacy initiative

In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage development of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa succeeded primarily because it responded to the changing dynamics of the 21st Century.     

Social media adoption among Turkish public relations professionals: A survey of practitioners

Social media is emerging as an important public relations tool and empowers two way symmetrical communications with publics and stakeholders. PR professionals are confronted with the swift rise of social media that forces practitioners to pay due and timely attention. They are not only excited about utilizing these tools together with conventional media, but are also excited about speaking directly to their publics and stakeholders without the involvement of any intermediaries. Through the perspective of UTAUT model, this paper examines the social media adoption of PR professionals in Turkey and how they employ social media tools both internally and externally. We employed a web-based questionnaire to 126 PR professionals who are members of the Turkish Public Relations Association. Findings reveal that Turkish PR professionals highly appreciate the importance of social media in recent PR practice. However, not all social media tools are equally adopted; e-mail is the most, and virtual world applications are the least adopted social media. It is also found that in the future, social networks are expected to be the most important social media, while corporate web sites get the second and mobile phone (PDA) applications get the third rank.     

Development of professional roles in the practice of public relations in Chile

Using survey responses of 577 public relation practitioners, this article examines role conceptions in Chilean public relations, as well as the effects that different individual and organizational factors have on their professional worldviews. The results show that how Chilean practitioners perceive their roles can be grouped into four different types: the long-term strategic, the short-term technical, the passive-complaisant, and the active-vigilant. In general terms, Chilean public relations practitioners distance themselves from the passive-complaisant role, giving greater importance to the other three. The findings also reveal that gender, education level, job commitment, perceived autonomy, organization type, and geographical location are the factors that better predict Chilean PR professional roles, while hierarchy level and organization's reach do not directly affect their perceptions.     

Public relations and community: A persistent covenant

In the 21st Century global public relations professional community, the need for a postmodern reformation is compellingly evident. Most theorizing begins with basic assumptions about the three main social actors for which public relations has been practiced: (1) corporations, (2) nongovernmental and civil society organizations (NGOs and CSOs), and (3) governments. Questions about society itself are rarely examined, but when they do come up, scholars and practitioners tend to assume generally accepted values and mores. Neglected has been a robust criticism of the concepts upon which such paradigms have been built.     

Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference

Unlike previous studies that focus on the problems of public relations management, this study tackles the institutionalization of PR in China from a sociological perspective. Through the process of social construction, public relations is institutionalized according to changes in the larger environment, making use of different sources of legitimation. Focusing on the evolution of the Chinese Premier's Press Conference (CPPC), this study finds that the institutionalization of PR in China, especially in the realm of governmental practices, has varied in its structure, settings and contents, which are mixed with informal features within the Chinese social–political context. The CPPC has become a venue for top-down publicity for the powers that be. Because the organizational structure of the CPPC is more centralized than that of other governmental institutions, the form and content of its PR communications are mostly predictable. However, it is the process of the institutionalization of the CPPC that is revealing of how the Chinese government rationalizes its authority and legitimacy.     

Trains,chains, blame,and elephant appeal: A case study of the public relations significance of Mary the Elephant

Using the media coverage of the hanging of Mary the Elephant, the purposes of this article are to discuss the major implications of the press agentry model of public relations, the impact of corporate decisions on the reputation of its surrounding community, and how the values related to societal issues such as animal cruelty change over time. Findings reveal that public pressure, intense police attention, and the counsel of a master press agent led the circus owner to make the decision to hang Mary and ultimately adulterate the reputation of the town of Erwin, Tennessee indefinitely.     

How young Chinese depend on the media during public health crises? A comparative perspective

Under the framework of media system dependency theory, this study investigates and compares traditional media dependency and Internet dependency in public health crisis situations in the context of Mainland China. 373 college students participated in the survey. Empirical data demonstrated that, during public health crises: (1) traditional media and the Internet play different roles for individuals; (2) higher level of threat perception leads to more intense Internet dependency, but does not do the same to traditional media dependency; (3) individuals’ Internet dependency intensity is higher than their traditional media dependency intensity; and (4) the Internet may influence the behavior of young Chinese more directly.     

Producing public goods in networks: Some effects of social comparison and endogenous network change

As actors participate in the production of public goods, processes of social comparison may affect the decisions about the individual contributions as well as the endogenously changing structure of an underlying social network. This leads to the transformation of an ordinary n-player Prisoner's Dilemma of collective action into an n-player coordination game. The paper uses agent-based simulations to trace the formation of public goods while varying network characteristics, such as density, segregation, or the strength of relationships. Additionally, the usage of both a forward- and a backward-looking agent model shows possible implications of different assumptions about the actors’ decision making.     

Pension policy in China, Singapore, and South Korea: An assessment of the potential value of the notional defined contribution model

The rate of population aging is increasing in the developing world and the trend is particularly dramatic in East Asia. One consequence is sharp increases in old-age dependency ratios which have major implications for the sustainability of current public pension schemes. These trends are pushing pension policy experts in many of these countries to search for new pension models that are more suited to the increased demographic pressures they will be facing in the decades ahead. In this article we discuss five alternative public pension models with a focus on the newest of these models, the notional defined contribution (NDC) approach. We consider three countries with very different pension systems in place, two from East Asia (China and South Korea) and one from South East Asia (Singapore). The central question we address is which (if any) of the limitations in these existing models might more adequately be addressed using a variant of the NDC model. We conclude that the NDC model has the most to offer China and the least to offer Singapore.     

中国青年政治意识的未来发展

青年政治意识作为社会政治现象中的一个特殊方面,对中国、中国特色社会主义乃至中国特色社会主义政治的长远发展都具有重要的现实意义。以社会主义公共意识为基础,以主体性、发展性为一般属性,以政治性、积极性和行动性为特殊属性的政治行动意识作为主体政治心理走向政治人格的重要中介,是中国青年政治意识发展的未来取向,以政治参与意识为中心的青年政治行动意识培养是中国青年政治意识未来发展的重要路径。