中国参与中东经济事务的全球视角分析

全球视角既是中国参与中东经济事务的难点,也是中国扩大国际影响的着力点。以全球视角参与中东经济事务的含义有二:在具体层面上,应正视与中东国家经贸关系存在的问题,从推动双边关系的平稳发展来实现整体顺利参与;从整体角度看,中国应以中东经济事务为平台妥善处理与世界大国关系,推动能源领域的国际化和市场化。中国需从石油美元视角审视贸易顺差和人民币币值问题,超越“瓜达尔港式”命题,加速向国际社会的全面融入。     

Undergraduate public relations education in Spain: Endangered species?

The purpose of this article is to analyze the precarious situation concerning undergraduate public relations education in Spain, despite the existence of a Degree in Advertising and Public Relations. In addition to core subjects, which are set by the government and required on all university curricula, the Spanish system allows universities to complete their curriculum with other compulsory and elective courses. Given this freedom, universities have failed to come up with either the specific contents for public relations or for liberal arts, social sciences and business courses that will enable students to enter the profession. In light of the future restructuring of degrees through the Bologna Process, this situation is a serious threat to the continuity of public relations teaching in Spanish universities.     

公共危机状态下的大众传媒与社会控制

在现代信息社会中，作为次级系统的大众传媒通过影响环境认知、促成社会共识、引导社会舆论，对整个社会系统产生能动作用。但在公共危机状态下，大众传媒的“双刃剑”属性相当明显，既有社会控制的正功能，也存在负效应。因此，需注意探索和掌握公共危机管理中的信息传播规律，加强对大众传媒的积极控制，提升和完善社会控制策略，维护社会秩序，凝聚社会力量，为战胜危机营造有利的社会环境。     

This is not a race, this is a farce: Formula One and the Indianapolis Motor Speedway tire crisis

Formula One is the most technologically advanced and financially lucrative form of motorsport in the world with global audiences in the billions over the course of a season. A highly unusual and potentially deadly set of events took place during the Friday practice for the sixth annual United States Grand Prix at the Indianapolis Motor Speedway. Controversy and blame soon followed. Using Benoit's public relations and image restoration strategy framework, this paper examines the different strategies employed during the crisis by the Formula One teams, Michelin, the Federation Internationale De L’Automobile, Formula One Management, and the Indianapolis Motor Speedway. An examination of the crisis situation at the United States Grand Prix allows this study to expand Benoit's initial framework into sport as well as examining the implications for public relations and image repair strategies.     

道德原则与道德重构

社会主义市场经济条件下的道德原则应包括三方面内容 :尊重和发展个性的原则 ,公利的原则和和谐的原则。在此基础上 ,建构出具有现代意义的高度发达高度文明的新的经济和价值观念模式 ,正是当代哲学伦理学存在之意义所在     

Organizational contingencies,organizational blogs and public relations practitioner stance toward publics

Public relations practitioners in this study who perceived social media (e.g., blogs) to be a normal part of their organization's day-to-day communication were less likely to choose an accommodating stance toward a key public than practitioners in “low-tech” conditions. Forty-three practitioners with a mean of 14.5 years professional experience participated in a 2 × 2 (contingencies for dialogue × technological orientation of organization) experiment. The data reveal a disconnect between the potential relational benefits of social media and the stance public relations practitioners in this study chose when social media were introduced as a regular part of their working environment.     

Information subsidies and agenda-building during the Israel–Lebanon crisis

This study examined the impact of information subsidies on media coverage during a crisis. Using the July 2006 Israel–Lebanon conflict as a backdrop, this research reviewed access that U.S. military public affairs officers provided the media and analyzed subsequent coverage for the presence of the military's message. Coverage was more neutral to positive than negative. Items containing organizational messages were more positive; those quoting practitioner-facilitated sources introduced organizational messages into coverage and generated more positive coverage. Access to information subsidies had a positive impact on coverage and aided in the successful transfer of attribute salience from practitioners to the media.     

我国公共人力资源管理现存问题探析

公共人力资源管理在我国呈现出较快的发展势头，这与我国的公共管理面临的国际国内环境关系密切，西方相关的公共人力资源管理理论能否为我所用，关键看其是否与我国国情相适应，这也是国内公共人力资源管理的核心之处。而目前我国公共人力资源管理存在着很多的问题，在实践上缺乏完善的人力资本投资市场，公共部门的优胜劣汰机制还没有真正发挥作用，先进的人才理念还没有真正树立，还没有形成完善的科学用人机制。这些问题的存在，促使我们进一步探索公共人力资源管理的规律，有利于我国管理实践的发展。     

Dangerous liaison or perfect match?: Public relations and social marketing

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.     

《大众文艺》《西南文艺》《红岩》演变的文学史思考

20世纪重庆文学史的写作是20世纪中国文学的重要组成部分,《大众文艺》、《西南文艺》和《红岩》值得文学史家关注。它们是当代中国文学的重要阵地。目前重庆文学史写作中,文学史家忽视这几个刊物的关系,遮蔽了一些真实的文学史细节。本文就这一问题谈谈笔者的看法。