创新、升级与培育——2013上海文化消费报告

在全国文化消费方兴未艾的背景下,上海文化消费尤为繁盛。在载体方面,创新与多元化趋势增强。由政府主导的基础型公共文化服务体系进一步完善,消费产品更加多样化,但仍存在公共文化机构数量不足、消费理念薄弱等问题。电影节、书展、动漫节、艺术节、艺博会五大节庆类公共文化平台在消费产品多元化、亲民化、国际化方面的趋势更加明显。新媒体作为市场主导的自主型文化消费载体,发展迅猛。网购、APP、微博经济、网络文学消费稳步增长。在客体方面,假日旅游和出境游消费火爆,私人影院等体验式消费备受青睐,演艺、奢侈品消费呈爆发式增长。在主体方面,上海已形成高、中、低3类消费主体并存的文化消费格局,阶层化倾向日趋明显。     

公共财政视角下减轻农民负担的制度重构

农民负担在不断“减轻”中加重,这一困境是传统集权型财政体制的直接后果。传统集权型财政体制不断索取农村资源,阻碍了农民负担的减轻,出现了减轻农民负担的制度锁闭。建立公共财政体制既有利于减轻农民负担的诱致性制度变迁,也有利于减轻农民负担的强制性制度变迁。根据减轻农民负担的需要,应从城乡一体化、乡村财权与事权统一两个方面构建公共财政体制。     

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.     

Who becomes an online activist and why: Understanding the publics in politicized consumer activism

This study draws attention to the emerging phenomenon of politicized consumer activism and uses public segmentation to identify the publics involved. The unique characteristics of politicized consumer activism (i.e., consumers acting for political rather than economic reasons and being driven by a political stance rather than morality or identity) render it distinct from other frameworks, such as self-interest-motivated consumer activism, political consumer activism, and consumer nationalism. To shed light on the participants involved in politicized consumer activism, the present study includes a public segmentation analysis of a case in a Chinese context. Building on the situational theory of publics (STP), this study incorporates three objective resources—economic, social, and cultural capital—as segmenting criteria. Data were collected by sending out self-administered questionnaires, resulting in 450 valid and complete questionnaires. A two-step cluster analysis identified three segments: the inactive unprivileged group (cluster 1), the moderate elites (cluster 2), and the active middle class (cluster 3). The degree of activism was lowest in cluster 1 and highest in cluster 3. The sociological significance of segmenting publics and the manifestation of the characteristics of politicized consumer activism through the segments are discussed.     

Tornado warning: Understanding the National Weather Service’s communication strategies

This study explores the National Weather Service’s communication through a multi-sited rapid ethnography that extends the fully functioning society theory. National Weather Service field offices do not employ public information officers. Instead, forecasters predict the weather, craft messages, and build relationships with their publics. Scholars have called for public relations research that examines messages, including how crisis communication can help publics cope. Additionally, scholars have noted that all organizations need public relations, even if they do not employ formal public relations personnel. In our study, forecasters emphasized the need to build their publics’ tornado threat awareness and provided strategies to make weather science accessible. Forecasters discussed a variety of message strategies including avoiding fear appeals, humanizing the organization, and visualizing risks. Forecasters also built relationships with active publics through soliciting weather spotters and empowering them to prepare others for severe weather. Overall, findings expand knowledge about how organizations can employ strategic public relations to benefit society, thereby extending fully functioning society theory.     

The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals

Social media influencers (SMIs) have become a primary stakeholder group for communication professionals. However, this phenomenon still lacks a coherent body of theory and significant gaps exist in knowledge of how organisations perceive and identify them in the context of public relations, specially through empirical and cross-cultural studies. This comparative research includes European (n = 2710) and Latin American (n = 914) professionals working on different hierarchical levels, both in communication departments and agencies. Despite the massive implementation of social media channels, only a minority of Latin American and European professionals use specific strategies to identify and engage with SMIs. Practitioners prefer traditional identification indicators: personal reputation, the relevance of topics covered, and the quality of the content shared online.     

The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure

There is an extensive private sector literature on organizational change management. However, recent studies have suggested that the specific context of public organizations may have consequences for the management organizational change. This study examines to what extent different change approaches and transformational leadership of direct supervisors contribute to the effective implementation of organizational change in public organizations, and to what extent the bureaucratic structure of public organizations makes the implementation of organizational change s3pecific. The implementation of an organizational change in a Dutch public organization is studied using quantitative methods and techniques. The results indicate that bureaucratic organizations may effectively implement organizational change with both planned and emergent change approaches. The contribution of transformational leadership depends on the type of change approach and organizational structure. Transformational leadership behavior of direct supervisors contributes little to planned processes of change, but is crucial in emergent processes of change in a non-bureaucratic context. Although the literature on change management mostly emphasizes the leadership of senior managers, the leadership role of direct supervisors should not be overlooked during organizational change in public organizations.     

融资代建制─公共工程项目建设管理新模式

本文明确了融资代建制的概念,将公共工程项目–项目融资–代建制联系起来,构建了公共工程项目融资代建制模式框架为:二个层次、三种管理和三项保证。进一步指出融资代建制是有中国特色的PFI,是公共工程项目建设管理的创新模式。     

Innovation through initiatives—a framework for building new capabilities in public sector research organizations

The accelerating pace of change in science and technology has resulted in new attention to the process of identifying and developing ideas that ultimately lead to new scientific capabilities and business opportunities for an organization. The need to refresh research programs and capabilities is as important in federally funded research institutions as it is for industry. This paper explores the critical success factors for new initiatives at a federal laboratory, and building on lessons learned through this study and in private industry, identifies a more systematic process that could potentially improve the effectiveness of these initiatives in achieving results.