Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.     

江苏省大学城建设中高校的债务风险及其化解

在大学城建设过程中,银行贷款在促进高等教育事业发展、改善高校办学条件的同时,也使高校背上了沉重的债务负担,给高校带来了较高的债务风险。就江苏省大学城建设中高校存在的债务风险及其产生的原因进行了分析,并从教育产权的角度提出了化解债务风险的措施。     

西部地区县乡财政状况与基层政权建设

近年来县乡基层政权在运转过程中出现了很多矛盾 ,其中财政收支是矛盾的焦点。县乡财政出现了收入大幅减少 ,支出刚性增加 ,债务负担沉重 ,风险加大等一系列问题。县乡基层政权组织的正常运转受到严重影响。解决这些问题和矛盾 ,既要从财税体制改革着眼 ,又要从经济发展环境着眼 ,更要从机构改革、政权体制改革着眼     

高校适度负债经营的动因分析

改革后的预算会计核算制度将负债列为会计要素。按现行制度,高校几乎不存在类似于企业的外部负债。但是,高校的会计核算制度中的负债概念并无特义性。负债经营是市场经济的一般规律,对高校的负债经营不能人为设限。适度的负债经营对部分高校既有现实需要性又具备客观可能性,走出认识误区,使高校资金成为社会资金运动的有机组成部分,有助于克服高校资金短缺与使用效益低下并存的顽症,使高等教育健康发展。     

论企业逃债的法律问题

本文对我国企业逃债的主要手段和方法进行了一定概括 ,进而指出企业逃债的严重危害性。然后 ,在阐述我国治理企业逃债的现有法律制度并对其评价的基础上 ,提出立法建议     

公共行政道德建设浅析

实现以德治国,提升整个社会的道德水准,只有加快以限权为中心的政府体制改革,改变政府的不道德作为,推进行政道德的法制化建设,加强行政人员的思想道德教育,建立道德的社会惩戒机制,把道德考核作为职务晋升的重要依据,才能实现高度的政治文明、精神文明和物质文明。     

PKI技术与应用

PKI是基于公钥加密体制的提供公钥加密和数字签名服务的系统或平台,主要由认证中心(CA)、数字证书库、密钥备份及恢复系统、证书撤销处理系统和应用程序接口(API)组成。其中CA是PKI的核心环节,具有证书发放、更新、撤销和验证等功能。PKI技术已在很多领域得到了广泛的应用。     

国内外公共突发事件应对研究述评

本文分别回顾了中外有关社会公共突发事件应急和企业危机管理的研究过程,从纷繁的研究文献中概括了有关突发事件应急的研究框架,认为对突发事件应急的研究可以归纳为静态系统和动态过程两个方面。近十几年来的研究重点主要放在了动态过程的研究上,而对静态系统的研究相对比较薄弱。