时代变革的觉醒者——一流大学参与重大事件中的角色扮演

大学应参与社会生活,参与社会促使大学回归本我,提升大学意志。文章以一流大学作为研究对象,以重大事件作为研究媒介,并将一流大学与重大事件相互结合得出:一流大学参与重大事件是继承大学意志的体现。一流大学在参与重大事件中主要扮演着国家的引领者、社会的批判者和正义的维护者的角色。三者相互联系、互有侧重,国家的引领者是基础,社会的批判者是根本,正义的维护者是大学的外在表现。     

Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions

Higher education institutions (HEIs) are major players in public science communication. However, only a few studies have investigated HEI communication practitioners, who play an important role in shaping universities’ public relations and outreach communication. Building on the assumption that HEI communicators differ in their role conceptions, as well as professional and educational backgrounds, we surveyed 189 communicators from all 42 HEIs in Switzerland. Using segmentation analysis, we identified four types of communicators—(1) the leading all-rounder, (2) the generalist, (3) the science mediator, and (4) the service partner—who differ in their role conceptions, but also in their professional characteristics and organizational contexts.     

脱贫攻坚同乡村振兴有效衔接中的企业角色及其调适——以贵州省乌蒙山区乡土企业X茶园为例

鉴于企业成功地参与了精准扶贫实践,政府和社会对有效衔接阶段的企业作用寄予了更多新期待,乡土企业位列其中。通过对贵州省乌蒙山区乡土企业X茶园的调查发现,在处理政府、市场、所在社区的复杂关系中,该企业扮演的多重角色存在叠加效应,基本达到了多方预期。随着乡村振兴的推进,基层政府与X茶园的角色互动再次开启,双方合作的领域围绕特色产业融合、村社一体化、利益联结机制等方面展开。进入衔接阶段之后,在政府产业规划、企业布局、社区治理等政策激励与规制下,X茶园经历了新的角色扮演、巩固与强化过程。这个新的角色建构使乡土企业塑造了双方合作的新伙伴角色,其特征是企业具备了在本乡本土开展对话的能力,显示出企业参与乡村振兴的相对自主性,但也存在企社角色建构不均衡的事实。在政策既定背景下,实现从产业扶贫到乡村振兴有效衔接的关键是实现企业、政府、社会等多元角色互动,未来乡土企业应围绕新型政企关系生态营造和乡村治理共同体构建而制定行动规划和行动方案。     

Examining Pathways from Innovation Orientation to Patient Satisfaction: A Relational View of Healthcare Delivery*

The federal government and industry leaders view innovation as a potentially fruitful way to improve hospital performance, specifically patient satisfaction. However, translating a hospital's innovation orientation into improved performance is challenging given that important network participants—namely physicians—may possess different aims. Grounded in Relational RBV, this study tests a model linking innovation orientation to patient satisfaction through a pathway of knowledge‐sharing routines (physician partnering and customer relationship management) and complementary capabilities (hospital responsiveness). Further, this study investigates the moderating role of physician employment (a form of governance) by examining hospitals with high and low levels of employed physicians. Structural Equation Modeling results from a paired sample of primary survey and secondary data from 173 acute care hospitals in the USA reveal the following. Hospitals with high levels of employed physicians translate innovation orientation into patient satisfaction by using customer relationship management (CRM) programs to influence hospital responsiveness directly, ultimately leading to patient satisfaction. Hospitals with low levels of physician employment use CRM programs in a fully mediated fashion to inform physician partnering activities, which influence hospital responsiveness, driving patient satisfaction.