网上商店购物体验对顾客行为影响的实证研究

随着互联网在我国的迅速发展,通过网上商店购物的消费者数量稳步上升。相对于其他购物方式,网络购物的体验特征更为明显,体验营销在零售购物网站设计和运营中的重要性日益凸显。作者基于S—O—R模型,建立了网上商店购物体验对顾客行为倾向影响的概念模型,并运用实证研究方法进行了验证。结果表明:网上商店购物体验对顾客行为倾向的直接作用不显著,主要通过顾客情感和顾客信任间接影响顾客行为倾向。购物体验的五种形式中,感官体验、情感体验和关联体验对顾客情感均有直接正向显著影响;除感官体验之外的各体验形式均对顾客信任有直接正向显著影响。顾客对网上商店的情感与信任正向相关;顾客情感和信任均对顾客的行为倾向有正向显著影响。     

行为金融学理论发展研究概述

20世纪80年代以来行为金融学逐渐兴起,传统金融理论受到严峻的挑战。阐述行为金融学产生的背景及其基本观点,重点分析行为金融学的核心理论——前景理论和有限套利理论,概括出行为金融学的六大主要理论模型。     

英语专业新生在项目学习中角色转变的实证研究

项目学习是一种以学生为主体的教学模式,在英语专业新生中实施项目学习,首先面临的挑战便是在项目学习中的角色转变。依据教育心理学的行为矫正理论、项目学习理论和当代评价理论,构建了项目学习中的行为干预模式,旨在帮助新生从独立与竞争型的学习者转变为自主与合作型的学习者。运用该行为干预模式对英语专业新生进行实证研究的结果表明：项目学习中的行为干预模式有助于促进学生在项目学习中的角色转变,有助于发挥学生学习的合作性与自主性。     

基于前景理论与多Agent模拟的KIBS员工合作与冲突行为研究

随着知识经济时代的到来,知识密集型服务业(KIBS)已经成为西方主要发达国家和地区产业结构调整关注的重点方向和近年来学术界的研究热点之一。文章研究了KIBS员工合作与冲突行为产生机理与演化规律,首先结合了人格心理学、前景理论和博弈论的相关理论,设计了KIBS员工合作与冲突行为决策模型。之后在仿真软件Anylogic 6.5.0上建立了相应的多Agent模拟模型,并针对收益参数和群体沟通这两种影响因素设计了模拟实验。最后对模拟结果进行了分析,发现收益参数中除了惩罚系数,控制因子对最终行为比例也产生影响,而沟通概率则对演化过程行为变化的幅度产生影响。     

基于EWA博弈学习模型的股权分置改革对价均衡研究

本文以股权分置改革中以纯送股方式支付对价的936家A股上市公司为样本,从行为博弈的角度,用EWA学习模型研究了其对价均衡的形成机理,并对均衡的形成过程进行了模拟。模拟结果表明EWA学习模型成功捕捉了对价均衡的形成过程,说明股权分置改革对价博弈是一个基于策略学习的博弈过程。对模型参数的分析表明:博弈双方即非流通股股东和流通股股东具有极强的学习能力,但这种学习仅为对过去经验的纯策略学习;同时非流通股股东制定方案时对策略收益赋予较小的权重,说明决策双方博弈地位的不对等在很大程度上决定了不公平对价均衡的形成。     

突发信息影响下的投资、消费及风险溢价

本文在CCAPM模型及行为经济学理论基础上建立突发信息影响下的资产定价模型,借此探讨突发信息对投资者主观决策以及风险溢价的影响,并利用数值迭代法给出了风险溢价的数值解。研究结果表明:突发信息所产生的正面影响会提高风险溢价,反之则降低溢价值,为解释"追涨杀跌"现象提供新视角;同时发现,投资者先期投资决策的结果好坏与风险溢价呈正向关系。最后利用中美两国证券市场数据进行数据模拟,结果表明本模型较好的避免了"股权溢价之谜"和"无风险利率之谜"。     

Using the integrative model of behavioral prediction to understand college students’ STI testing beliefs,intentions, and behaviors

ABSTRACT

Objectives: To identify salient behavioral determinants related to STI testing among college students by testing a model based on the integrative model of behavioral (IMBP) prediction. Participants: 265 undergraduate students from a large university in the Southeastern US. Methods:Formative and survey research to test an IMBP-based model that explores the relationships between determinants and STI testing intention and behavior. Results: of path analyses supported a model in which attitudinal beliefs predicted intention and intention predicted behavior. Normative beliefs and behavioral control beliefs were not significant in the model; however, select individual normative and control beliefs were significantly correlated with intention and behavior. Conclusions: Attitudinal beliefs are the strongest predictor of STI testing intention and behavior. Future efforts to increase STI testing rates should identify and target salient attitudinal beliefs.     

Enhancing Appearance and Sports Performance: Are Female Collegiate Athletes Behaving More Like Males?

Objective: The authors investigated behavioral indicators of pathological gambling in a college student sample. Participants and Methods: The authors administered a diagnostic interview for pathological gambling to 159 college students, who also completed a demographic questionnaire, and a self-report measure of psychological distress. Results: Consistent patterns of gambling behavior associated with pathological gambling included gambling more than 1.2 times per month, gambling more than 2.1 hours per month, intending to wager more than 6.1% of monthly income, and wagering more than 10.5% of monthly income. In addition, the combination of psychological distress, gambling frequency, and a history of parental gambling problems was significantly associated with pathological gambling in college students. Conclusions: These findings suggest initial markers of problematic gambling behavior in a college sample that may be used in assessment, prevention, and intervention.     

Technology and Obsessive Compulsive Disorder: An Interactive Self-Help Website for OCD

Obsessive Compulsive Disorder (OCD) is a neurobiological illness characterized by unwanted thoughts and/or images followed by repetitive rituals. About 5 million Americans live with Obsessive Compulsive Disorder. OCD is a manageable illness when proper interventions are utilized. Treatment for OCD is limited due to the lack of adequately trained professionals and the high costs of treatment. Cognitive behavioral therapy (CBT) in conjunction with exposure with response prevention (ERP) is the most effective intervention modality available for OCD. To address the treatment gap, an online, interactive self-help website was developed for those living with OCD without access to an effective intervention. This report will explore development of the OCD Challenge website and future implications of its use.     

Pilot Evaluation of a Sexual Abuse Prevention Program for Taiwanese Children

The purpose of the current study was to develop and evaluate the efficacy of a school-based child sexual abuse prevention program for Taiwanese children. Forty-six Taiwanese children age 6 to 13 were divided into one of two groups based on their school grade and then randomly assigned to a skills-based child sexual abuse prevention program who received training immediately or a waiting-list control condition who received the training after a delay. Children's self-protection skills improved regardless of age after participation in the program. The program, however, did not successfully improve children's knowledge of sexuality and safety. Although future studies should modify the program content to better target knowledge of sexuality and safety, these results are promising for a pilot of this skills-based CSA prevention program in Taiwan.