品牌管理的文化观思考及策略选择

表面上看 ,品牌就是产品的名称 ,但事实上 ,它更多地被注入特定的社会历史条件下人们的价值观念、理想寄托、风俗习惯、民族风情、历史传统等文化内涵。因此 ,在品牌管理中 ,必须重视和提升品牌中的文化内涵。如何以文化锻造品牌 ,挖掘品牌中的文化底蕴 ,恰当而有效地进行品牌的文化定位 ,从而提升品牌的价值 ,是现代品牌管理的核心内容之一 ,也是对品牌的深层次认识。     

客户关系管理是一种竞争战略

客户关系管理是当今企业管理研究的热点之一,但理论界对客户关系管理的定义、界定、体系框架一直处于热烈的争论与探讨之中。正确界定客户关系管理的定义意义重大,用战略管理方法研究客户关系管理战略。通过战略管理可以降低企业CRM系统实施的失败率。     

大小生意的区分对销售及销售管理的重要意义

小生意与大生意有着很大的不同 ,对它们的进一步区分对销售和销售管理都具有重要意义。主要在于 :购买者在小生意和大生意决策程序不同 ,销售和展示产品的方法有别 ,销售管理中评价的指标有别。     

Human immunodeficiency virus risk: is it possible to dissuade people from having unsafe sex?

Summary. The cumulative number of human immunodeficiency virus (HIV) infections worldwide has reached 60 million in little over 30 years. HIV continues to spread despite a detailed understanding of the manner in which it spreads and measures which can prevent spread. Some governments have been highly successful in containing the spread of HIV through blood products and from mother to child and among injecting drug users. Lack of political will, lack of resources or challenges to widely accepted scientific evidence have held back similar interventions in other countries. It has proved much more difficult to reduce the sexual transmission of HIV in both high and low income countries. A wide range of strategies has been identified but it remains unclear which strategies deserve priority and what methods of promoting them have the greatest effect. There is ample evidence that awareness of HIV and changes in sexual behaviour have occurred widely but the penetration of information remains poor in some vulnerable groups especially adolescents and women in poorer countries. Further obstacles face those who have information about the risk. The subordinate position of women and a desire for large families are important obstacles to condom negotiation and use. Urbanization, poverty, conflict and declining public services all exacerbate unsafe sexual behaviour. We argue that so-called 'structural' interventions directed at these wider contexts of unsafe behaviour merit greater attention. Such approaches have the added benefit of being less susceptible to 'risk compensation' which has the potential to undermine strategies directed at reducing the transmission efficiency of HIV.     

关于现代学校制度构建的探讨

学校的本质和特性是建立现代学校制度的基础，现代学校制度的构建应该是对学校本质和特性的关照。现代学校制度的建立有着政治与法律、经济和信息的背景，而政府职能与学校运行机制的转换是现代学校制度的保障。     

关于高校从严治党的思考

中国共产党的性质、地位、使命要求务必从严治党 ,高校也不例外。从严治党 ,要从严教育 ,以提高党性修养和拒腐防变的能力 ;要从严管理 ,强化责任追究 ;要从严执纪 ,加大查处力度 ;要从严监督 ,健全防范制约机制。     

将ISO9001标准应用于实习工厂质量管理的探研

文章探讨了用ISO90 0 0族标准在高校实习工厂建立质量管理体系的可行性和基本策略 ,明确相关术语和定义 ,确立质量方针与质量目标 ,概括描述了质量手册、程序文件、作业性指导文件和质量记录的内容与框架。     

浅谈高校声像档案管理中存在的问题及对策

对目前高校声像档案管理中存在的一些问题进行了分析，并结合工作实践提出了强化声像档案意识、加强声像档案收集以及管好用好声像档案的对策，以提高高校声像档案管理水平，更好地为学校各项工作服务。     

Modeling External Risks in Project Management

To ascertain the viability of a project, undertake resource allocation, take part in bidding processes, and other related decisions, modern project management requires forecasting techniques for cost, duration, and performance of a project, not only under normal circumstances, but also under external events that might abruptly change the status quo. We provide a Bayesian framework that provides a global forecast of a project's performance. We aim at predicting the probabilities and impacts of a set of potential scenarios caused by combinations of disruptive events, and using this information to deal with project management issues. To introduce the methodology, we focus on a project's cost, but the ideas equally apply to project duration or performance forecasting. We illustrate our approach with an example based on a real case study involving estimation of the uncertainty in project cost while bidding for a contract.     

农村剩余劳动力档案管理信息系统初探

实现农村劳动力的有效转移 ,需要宏观政策的引导 ,更需要微观措施的落实。本文提出建立档案式管理的诚信打工用工管理服务机制 ,既是微观管理措施的设计 ,也是宏观方针策略的探讨 ,寻求宏观政策与微观措施的有机结合 ,充分发挥宏观与微观的整合功能 ,促进农村剩余劳动力的有效转移