Public Meetings and Risk Amplification: A Longitudinal Study

This article offers longitudinal data tracking people who did and did not attend a series of public meetings in an upstate New York rural community grappling with the expansion of an existing solid waste landfill and remediation of an adjacent inactive hazardous waste site. Before and after the public meetings, mailed questionnaires measured risk perceptions and perceived credibility of risk managers (here, the state government agencies and the responsible industry) conducting the meetings. Respondents at each measurement point included meeting attendees and nonattendees, with some fluctuation over time when attendees at one measurement point were nonattendees at the next and vice versa. The results from the first survey indicate that following the first two public meetings, attendees perceived greater risks from the waste sites than did nonattendees; attendees also perceived the risk managers as less credible. After the third public meeting, the results showed that attendees' risk perceptions remained steady; however, perceptions of government agency credibility significantly decreased. After the fourth public meeting, the survey found that attendees' risk perceptions were again not significantly different, whereas perceptions of government agency credibility increased significantly. The industry's credibility also increased, though only among attendees who had attended the most recent public meeting, not among attendees who had attended both the third and fourth public meetings. For nonattendees, risk perceptions and credibility ratings did not change. The discussion examines how distinctive characteristics of communication at each public meeting may have resulted in different effects and proposes hypotheses for future research.     

论晚明文人评点本的价值和传播机制

晚明是文学评点的鼎盛期和丰收期 ,不但汇评、集评的形式大量出现 ,而且形成了评点名篇为中心、各层次的作品均有评批的评点格局 ;这些文学评点具有很强的文本价值 ,一些重要的文艺理论都是在评点中形成、发展、流行起来的 ;同时它有一套调节接收者期待视界的传播机制 ,在提升传播速度、导引读者等方面起着重要的作用。     

The Determinants of Trust and Credibility in Environmental Risk Communication: An Empirical Study

This study examines a key component of environmental risk communication; trust and credibility. The study was conducted in two parts. In the first part, six hypotheses regarding the perceptions and determinants of trust and credibility were tested against survey data. The hypotheses were supported by the data. The most important hypothesis was that perceptions of trust and credibility are dependent on three factors: perceptions of knowledge and expertise; perceptions of openness and honesty; and perceptions of concern and care. In the second part, models were constructed with perceptions of trust and credibility as the dependent variable. The goal was to examine the data for findings with direct policy implications. One such finding was that defying a negative stereotype is key to improving perceptions of trust and credibility.     

GM Foods and the Misperception of Risk Perception

Public opposition to genetically modified (GM) food and crops is widely interpreted as the result of the public's misperception of the risks. With scientific assessment pointing to no unique risks from GM crops and foods, a strategy of accurate risk communication from trusted sources has been advocated. This is based on the assumption that the benefits of GM crops and foods are self-evident. Informed by the interpretation of some qualitative interviews with lay people, we use data from the Eurobarometer survey on biotechnology to explore the hypothesis that it is not so much the perception of risks as the absence of benefits that is the basis of the widespread rejection of GM foods and crops by the European public. Some respondents perceive both risks and benefits, and may be trading off these attributes along the lines of a rational choice model. However, for others, one attribute-benefit-appears to dominate their judgments: the lexicographic heuristic. For these respondents, their perception of risk is of limited importance in the formation of attitudes toward GM food and crops. The implication is that the absence of perceived benefits from GM foods and crops calls into question the relevance of risk communication strategies for bringing about change in public opinion.     

Toward Improved Communication about Wildland Fire: Mental Models Research to Identify Information Needs for Natural Resource Management

The management of natural- and human-induced wildland fires is an intricate process that must balance two considerations: that of fire as a necessary natural disturbance and that of the risks that fire poses. Reconciling tradeoffs between these risks and benefits is contingent upon informed, directed, and two-way communication between wildland fire managers and stakeholders. In an effort to aid with the design of such a communication effort, this study used mental models research to determine the unique wildland fire information and decision-making needs of stakeholders living at the wildland-urban interface of a fire-prone area. While the analysis revealed many similarities in how stakeholders conceptualized the risks and benefits of wildland fire, many misconceptions and important gaps in understanding on the part of both expert and nonexpert respondents were identified.     

国际中文教育促进地方文化国际传播研究——以邯郸文化为例

中华文化的国际传播不仅限于聚焦宏大的国家层面,还要推进中国故事和中国声音的全球化表达、区域化表达、分众化表达。该研究聚焦邯郸十大文化脉系这一文化教学资源,立足来邯留学生的中文课堂教学,使来邯留学生在任务环和阶梯式教学中具身感知邯郸文化并实现跨文化共情,从而形成兼具地方特色与国际视野的中华文化国际传播路径。研究表明,以国际中文课堂搭建地方文化国际传播平台,以地方文化教学活动和来华留学生的"他者"叙事传播地方文化,是讲好中国故事、向世界阐释和推介中国文化的积极探索。     

大学英语教学与文化导入

学好一门外语的高层境界是能够正确运用这门语言,顺利地实现跨文化交际。然而,要达到这样一个境界,对一个外语学习者来说,光要有扎实的语言基本知识和技能还不够,还必须要了解目的语国家的文化。可以说,把握好目的语国家的文化是提高跨文化交际能力的关键。因此,在大学英语教学     

论数字期刊的整合营销传播

数字期刊随着互联网的快速发展而迅速普及,对高校和科研院所的教学及研究有着十分重要的作用.由于国内外现在对传统期刊,尤其是学术期刊的经费支持力度减弱,迫使传统期刊社结合数字期刊,利用互联网市场进行营销寻找出路.以国内"中国知网"、"维普"、"万方"三家数字期刊经营企业为重点,运用整合营销传播理论,从产品、价格、渠道、促销四个方面的横向整合以及内容结构、互动服务、编辑流程三个方面的纵向整合为路径,分析数字期刊的经营举措和营销方法,从而揭示其未来发展方向.     

图书馆与非正式交流过程信息资源建设

在网络环境下,将非正式交流渠道信息纳入图书馆馆藏建设体系对科学交流和图书馆而言是一个双赢的过程。图书馆应将会议相关信息与预印本服务系统等非正式交流过程信息资源纳入其资源建设范畴。     

马克思主义作为科学的传播:价值与问题——基于科学传播视角的反思

纵观马克思主义在中国百余年来的传播历程,将马克思主义作为科学进行传播是马克思主义成功传播的重要原因。“科学性”是马克思主义的本质属性和鲜明特征之一,并且在马克思主义当代传播中仍然发挥着重要作用。但在当代社会传播语境下,如果由此就将马克思主义传播简单化为科学的传播,将灌输论简化为灌输方法,并相信这种科学性能保证受众自然接受,就会在理念上、认识上、实践中犯简单化的错误。面对当代思想文化和传播环境的深刻变革,马克思主义当代传播需要在理念、理论和实践上全面创新。