English Advertisement and Its Translation

The English advertisement is a lively and distinctive field. What are the features of English ads at a linguistic dimension and how to translate them well into Chinese? All this is given a careful discussion and a detailed study in this paper.     

How to start to talk about money: developing clienthood in interaction in a social welfare office

The process of defining clienthood, in terms of real-time talk and the inherently local linguistic and interactive practices, which highlights the need for an explication of the interaction order, is analyzed in this article. The tracking of the objectives and patterns of actions of local interaction in a Finnish social welfare office between social workers and longterm clients reveals the ongoing negotiating about meaning, rights and social positions and the central role of institutional speech in the constitution of a social welfare office. Basic interactional solutions for managing the institutional task of dealing with the applicant's interested claims was found. The social workers could, using different practices, initiate the treatment of the question of benefits so that the participants, with mutual alignment, avoided representing the clients interested claims. Also the clients could initiate the treatment, but the social workers did not align with the initiations that could be classified as interested.     

＂礼运大同＂与＂富民安人＂ ——传统社会管理思想中的和合目标观

和合管理是传统社会管理思想的基本精神,和合目标观是传统和舍社会管理思想的重要内容。其中,“礼运大同”是和合管理的社会性目标,“富民安人”是和合管理的人文性目标,二者的和合构成了传统中国社会管理思想中的和合目标的完整图景,对当代中国社会管理实践仍具有重要的启示价值。     

和谐传媒语言的构建

传媒语言是否和谐是大众传媒能否发挥作用的重要因素,不但关系到大众传媒的宣传报道功能、国民素质教育功能、文化审美功能能否顺利实现,而且还直接反映了一个国家、一个民族的语言文化水平.分别从语音、词汇、语法、语用等方面,对大众传媒的语言使用现状做了详尽的分析,并提出构建和谐传媒语言的基本途径,即语言政策是传媒语言和谐发展的有力支持;语言态度是传媒语言和谐发展的主观因素;语言规范是传媒语言和谐发展的内在要求;语用原则是传媒语言和谐发展的基本准则.     

清明与文明

“清明”作为中华民族文化中淳风化俗的特殊印记,是一种通过怀念反省的精神遗存来提升人性善良与美德境界的追思节El。近年来,社会上将清明作为民俗遗产申请世界非物质文化遗产的呼声很高,往往是继承了“遗产”却遗弃了“文化”,对清明人本精神和人文情怀关注不够。与其清明“申遗”,不如给清明注入新的文化内涵,恪守文明的底线,借助清明文化的内涵,升华我们文明标准的底线。     

契约和谐及其伦理实现

契约已成为当代人重要的行为方式,但契约领域还存在某些失范现象,因此需要提倡契约和谐,以减少人生情绪成本,增加社会幸福元素。就现实性来看,契约和谐具有三重意蕴,即契约特殊意志自身的和谐、契约特殊意志与特殊意志之间的和谐、契约合意与契约意志的和谐。实现契约和谐的伦理路径在于通过抽象而具象、通过道德哲学而走向伦理实践,它要求契约主体以内心的道德觉悟正确处理"义利关系"、"人我关系"和"公私关系",在世俗的"契约生活态势"中坚守道德光明之路。     

“Mnandi-licious!” trends in African language usage in South African television advertising

Advertisements in African languages are generally confined to radio, and in that medium are factual, dialogic and direct. When used in television advertising, however, South Africa’s indigenous languages, particularly those spoken by the largest number of people in South Africa (Nguni languages), play a less informative role, being employed rather to index a concretised African essence, African identity or urban style, or a particular reified post-apartheid togetherness and cultural mobility. In this essay, we analyse four recent television advertisements, all using a Nguni language, and reflect on how and why the vernacular is used and to what extent African languages are no longer seen by television advertisers as carriers of information but as exploitable symbols of trustworthiness, multiculturalism, belonging and innovation. Key tropes that emerge as motivating the inclusion of African languages in television advertisements are identified and serve to organise and focus the argument.     

Out of Harmony: Health Problems and Young Native American Men

Abstract

Studies of the current health status of healthy young Native American men (American Indians and Alaska Natives) are rare compared with the attention researchers have given the many problems that plague the lives of these young men. Native American men are frequently not included in other studies focusing on men, and information on college-aged, healthy young Native American men is generally not readily available. Despite those drawbacks, this article brings together what is written or known about the health status of young Native American men. The emphasis, based on available information, is placed on some of the major health problems confronting this population.     

生态翻译视域下的景介翻译

中英旅游景介文本在语言形式、语篇和内容等方面存在着诸多差异,因此景介文本的翻译充分考虑文本与受众经验的“游离”与“契合”的关系。生态翻译学强调翻译生态环境中所有构成素间的关联和整体性,译者需在语言维、文化维及交际维的适应性选择转换,才能保证作者、译者和读者互惠互利、健康有序的生态循环。