“大跃进”时期扫除文盲运动述论

1 95 8 - 1 960年 ,是新中国历史上的“大跃进”时期。在各行各业“大跃进”的历史条件下 ,也掀起了扫除文盲的“大跃进”运动。这一运动随形势发展 ,由兴到衰 ,经历了一个曲折的发展过程。在扫除文盲运动中 ,存在着严重的浮夸现象 ,但一些具体的做法也不无借鉴意义     

Challenging sexual violence against girls: A social awareness approach

Most strategies to prevent child sexual abuse rely on therapeutic work with abusers or direct work with children training them to recognize and resist molestation. However, many authors, activists and professionals in this field assert the need to challenge broader social attitudes towards sexuality and violence. In 1992 an attempt at such an intervention was employed by Edinburgh District Council in their “Zero Tolerance Campaign”. This was a public awareness campaign which aimed to increase people's understanding of the extent and nature of violence against women and girls and to emphasize that such crimes should not be tolerated. Through challenging misconceptions, encouraging public discussion and focusing on strategies to prevent such crimes, the campaign organizers hoped to transform the social climate which is conducive to the abuse of women at any age. This article explores public response to the Zero Tolerance Campaign and, in particular, focuses on reactions to the two advertisements which addressed the sexual abuse of girls.     

Feminist power and its implications on Uganda’s malaria communication campaign

This paper examines power and its manifestation in Uganda’s “Stop Malaria Campaign.” It specifically questions the apparent radical feminism, which is conceptualized as a quest for power, and how such excesses drive implementation of the campaign. The paper explains data collected through focus group discussions and key informant interviews using feminist communication theory as informed by the critical ideas of feminism and power. These three ideas help to put into perspective: domination of the campaign by one gender, interpretation of the campaign’s objectives to suit that one gender, and communication methods used in the campaign. Analysis of the above three processes shows that men are the weaker gender in the malaria prevention drive, an idea that has clashed with the existing male chauvinism on which several families still thrive in Africa. A view that radical feminism should be seen as an organized form of power that needs to be checked if Uganda’s malaria communication campaign is to be implemented successfully is herein proposed, along with some solutions to the challenges.     

联合国世界粮食计划署“Fill the Cup”运动的认知语义解读

作为餐具范畴的原型之一，杯子通过转喻与联合国世界粮食计划署为饥饿人群提供粮食援助的“装满杯子”运动的使命相吻合。该运动的口号、标识、新闻报道和宣传活动中存在容器、赛事、旅程等概念隐喻，杯子的多义性为相关宣传活动的成功运作提供可能。     

Impression Management,Super PACs and the 2012 Republican Primary

Super Political Action Committees (PACs) are new organizations within American politics allowing for unlimited donations to candidate campaigns. Super PACs helped make the 2012 Republican primary the most well‐funded primary in American history. Both candidates and Super PACs spend much of their money on televised campaign ads. My study of the 2012 Republican primary expands existing literature concerning political impression management by examining advertising imagery in the era of Super PACs. I developed a typology of performance types from a qualitative content analysis of television advertisements for both candidates and Super PACs. The significance of Super PACs as they interact and overlap with the images of candidate ads calls for analysis of the changing front stage in the political realm.     

“Consent is sexy”: A poster campaign using sex-positive images and messages to increase dyadic sexual communication

Abstract

Objective: “Consent is Sexy” (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Participants: Male and female undergraduates at a Midwestern university were recruited (N?=?284). Methods: A cross-sectional survey was conducted. t-Tests, logistic and multiple linear regressions were used to analyze the data. Results: Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication (p?=?.04) and greater perceived behavioral control (PBC; p?<?.01). Conclusions: Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication.     

Judging public relations: An analysis of an Israeli court judgement on a defamatory and negative campaign

This article analyzes a recent court ruling in Israel and argues that it has major implications for the public relations community internationally. To date, the public relations literature on legal judgments has focused on cases where media channels were sued for defamation. The article uses a 2012 Israeli court decision that may be unique in ruling out defamatory intentions in a public relations plan that was part of a lawsuit. The defendant in this case was not the media but rather a company that hired a public relations firm to, according to the judgement, conduct a defamatory campaign against a competitor. Although this is just one case in one country, the article also considers some of the wider implications for the profession and for democracy.     

皖西革命老区民俗体育传承与全民健身体系的构建

运用文献资料、实地调查等方法,对皖西革命老区以＂肘阁、抬阁＂为代表的民俗体育与全民健身运动进行研究分析。结果表明,皖西地区民俗体育的传承和保护为全民健身体系的构建增添了新的内容和元素,它不仅有利于促进和谐社会的建设,而且也有利于推动全民健身运动的开展。     

韩国新村运动对我国农村人力资源开发的启示

20世纪70年代,韩国政府发起了以"脱贫、自立、实现现代化"为目标的建设新农村运动,新村运动在韩国农村广泛开展,对韩国经济的高速增长起到了极大的推动作用.韩国新村运动富涵农村人力资源开发的思想和举措.通过对韩国新村运动中人力资源开发政策和措施的分析,深入讨论了我国新农村建设中人力资源开发的路径和方向,并根据我国实际提出了科学合理的建议.     

浅论新形势下的反腐败斗争

从我国反腐败斗争的实际出发,分析了新形势下腐败斗争的四大特点,指出了搞好反腐败斗争的三大必要性,在此基础上提出了搞好反腐败斗争的四大对策。在江泽民为首的党中央领导下,按照“三个代表”的总要求,就一定能妥善地解决好反腐败问题。