论诗歌的再生--兼论翻译过程中影响跨文化交流的动态因素

文章以功能翻译理论为基础,以中国古典诗歌、日本诗歌、英美现代意象主义诗歌和中国早期白话诗之间的传承影响为例,论证了原语诗歌是通过翻译过程中的一些动态因素,如原诗文本、译者、译语读者等的共同影响,来实现译语诗歌的再生,从而促进文化间的交流发展.     

组织传播学科建设中的多媒体案例教学探讨

与一般文本案例教学比较,多媒体案例教学能再现真实的传播场景,向学生展示组织中交互重叠的各种传播因素,帮助学生掌握在复杂系统中处理大量组织传播问题的基本技能.文章结合教学实践,提出在组织传播教学中采用多媒体案例教学的方法和多媒体案例库建设的问题.     

言语交际中的真实性准则

出于对人际交往中真假信息的关注,讨论如何从语言学的角度定义“说谎”和“谎言”,继而考察格莱斯合作原则理论中构成质量准则的“真实性”这一概念,并通过借鉴语言哲学中对“事件”、“事实”和“真实”等相关概念的分析,指出在社会语境下的人际交往过程中不存在所谓的绝对真实,有的只是语言使用者相信的“真实”。     

君子之交，和而不同 ——论苏轼与秦观的交谊

秦观是苏轼最中意的弟子,元丰时期他们相识、相知,元祐、绍圣、元符时期政治上同升并黜。“苏子瞻于四学士中最善少游”的原因是多方面的,有政治、文才、生活诸方面的契合。他们和而不同的相处、相交之道,对于今天的我们更有启发意义。     

论早期巴文化

本文首先提出了对巴文化起源地的观点,认为巴文化的起源就是居住在巫山、巫溪境内的原大溪文化的居民.其次阐述巴文化的形成阶段,并论证它就是由峡江内的新石器时代文化发展而来.再次提出了巴文化的扩张阶段,是由峡内分别向东、向西扩张,并且提出了早期巴文化向东发展的路家河类型和向西发展的中坝子类型.最后解释了巴文化为什么会向不同方向扩张的原因.     

Underlying processes of SCCT: Mediating roles of preventability,blame, and trust

Despite the prevalence of the situational crisis communication theory (SCCT; Coombs, 2007) in crisis communication research, few SCCT-based studies have examined how different crisis types affect post-crisis reputation. This study, therefore, attempts to uncover the underlying processes of SCCT. Specifically, this study examined preventability, blame, and trust as potential mediators of crisis type and organizational post-crisis reputation. A between-subjects experimental study (crisis type: victim vs. accidental vs. preventable) was conducted with 329 college students. The results revealed that crisis type had no direct effects on reputation, but it did affect preventability, blame, and trust. More significantly, the results showed that crisis type indirectly affected reputation in two distinct ways: (1) via a sequence of preventability and blame and (2) via trust. The study includes a discussion of theoretical and practical implications.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.     

Building a health communication brand for University of Texas System tobacco control

Objective: Despite declining cigarette smoking rates in the US, there is a continued need for tobacco prevention education campaigns to reach young adults. Recognizing the need for improved tobacco control messaging, the University of Texas (UT) System engaged The University of Texas at Austin Center for Health Communication to develop a brand and message that would strengthen tobacco control efforts at its 14 institutions. Methods: This article describes the iterative process involved in creating a brand for tobacco control, including an environmental scan, identifying potential message themes, and creating and refining logos. Results: This article highlights the process of developing a system-wide tobacco control brand. Specifically, the process included coordinating an interdisciplinary team with content and design experts, and presenting ideas to stakeholders for serial feedback and refinement, among others. Conclusions: Ultimately, this project offers a model for other systems of higher education interested in pursuing similar initiatives.