企业在线社群内容组合策略的影响研究

现代企业通过建立在线社群实现与消费者的互动,希望在向消费者提供服务的同时进行更好的营销,然而如何提供在线社群中的营销与服务内容却是一大难题.本文在营销—服务二元理论的基础上,提出了在线社群内容二元性的平衡维度与结合维度概念,并研究平衡维度与结合维度如何影响销售业绩与消费者的满意度.结合机器学习方法,本文发现,平衡维度对消费者满意度和销售绩效有提高作用,但是,结合维度对消费者满意度及企业绩效的影响呈倒U型;另外,企业员工的技能水平对内容二元性策略的效果有着显著的调节作用.研究结论对企业理解在线社群中的营销内容与服务内容之间的二元关系,以及内容提供策略的价值机制有重要的指导意义.     

宋代湖南诗僧地域、宗派分布与存诗类型分析

通过数量统计与分析,可以从籍贯、寓寺、宗派、存诗等方面描述宋代湖南诗僧的基本态势。就地域分布而言,宋代湖南诗僧中寓湘诗僧远多于湘籍诗僧,且大多集中寓寺于潭州的长沙与衡山,籍贯与寓寺分布都极不平衡;在宗派方面,几乎所有可考诗僧皆为禅僧,且绝大多数属于临济宗;在诗歌类型方面,所存诗歌以佛门偈颂为主,真正的“文人诗”很有限,推衍至全宋,表明宋代诗僧虽有“士大夫化”倾向,但总体来说仍不离僧徒本位。     

鸠摩罗什偈颂翻译和创作对王维诗文的影响

龟兹高僧鸠摩罗什译经中文学性最突出的要属其中的偈颂部分。偈颂与诗歌同中有异,互相影响,其对后世文人的文学创作也发挥了重要作用,王维是其中非常具有代表性的一位。鸠摩罗什译偈对王维散文偈颂部分的影响主要体现在句式体例、语言修辞、音声韵律和内容类型等方面;同时,罗什所作三首偈颂对王维的佛理诗创作也有不容忽视的影响。罗什译偈、自创诗偈与王维佛理诗文创作之间存在微妙关系,印证了中印文化、文学交流与融合的具体过程。     

How far merit selection? Social stratification and the labour market1

The question of how societies allocate occupational positions and subsequent rewards has long been of interest to sociologists. According to one influential theory, the needs of modern industrial societies and economies demand that high-level and functionally important occupational positions are allocated according to meritocratic principles. I argue that, ultimately, employers get the final say about which characteristics are rewarded in the labour market. In order to examine which skills and attributes are required by employers for particular occupations I analyse data drawn from a content analysis of c.5000 British newspaper job advertisements. The results show that both merit and non-merit characteristics are requested by employers in job advertisements, even for occupations falling within the higher classes. I also find evidence that employers have similar requirements for similar occupations, cross-cutting class boundaries.     

"四维"与"五德"历久弥新的中华传统荣辱观

荣辱观念古来有之,古代思想家历来十分重视荣辱观念。先秦诸子的“四维”(礼、义、廉、耻)与“五德”(仁、义、礼、智、信),就是中华传统“知荣明耻”的试金石。     

‘Warren Buffet is my cousin’: shaping public understanding of big data biotechnology,direct-to-consumer genomics,and 23andMe on Twitter

Scholars, educators, regulators, pundits, and other observers are advocating for regulation and oversight of direct-to-consumer (DTC) genomic testing. As a result, the technology has been subject of highly visible public and regulatory controversy. In this article, we explore the nature and the shape of the sentiment of public discourse about the DTC company, 23andMe. We conduct a quantitative content analysis and qualitative framing analysis on Tweets. We find that the discourse surrounding DTC genomics and 23andMe is largely positive. We also identify a number of frames users deploy to debate, discuss, and share their experiences with DTC genomics and 23andMe. We argue that these frames create meaning around this emerging technology for its users.     

大学生思想政治教育内容构建创新的思路

当前大学生思想政治教育内容的构建方面存在着一些非常明显的不足。创新大学生思想政治教育内容应该坚持导向性和多样性的相互结合,科学性与人文性的相互匹配,继承性同时代性的相互促进,理论性同实践性的相互联系,先进性同广泛性的相互统一,系统性与层次性的相互协调。     

Influence of competition level on referees’ decision-making in handball

The influence of competition level on referees’ decision-making was investigated. Referees’ decisions in 90 handball games (30 games X 3 competition levels) were observed in different situations related to the advantage rule, and 100 referees from two different levels of expertise were subsequently asked to offer explanations for the competition-level effects from the first part of the study. Results revealed that at the highest level of competition referees intervened less frequently with sporting sanctions, but more frequently with disciplinary sanctions. These effects were apparent mainly in immediate intervention situations and unsuccessful advantage situations, but not in successful situations. Referees explained these effects of competition level in terms of a player competence stereotype, in addition to referees’ different expertise across competition level. The implications of the findings for understanding how status-related stereotypes impact on intervention behavior are discussed.     

基于顾客网络评价的乡村民宿服务质量分析 ——以武夷山南源岭村民宿为例

以武夷山南源岭乡村民宿作为研究对象,选取携程旅行网的顾客评价数据为样本,利用ROST CM 6内容挖掘软件,进 行评论信息提取,建立3项一级指标和13项二级指标,并将点评内容与民宿服务质量测评指标相对应,分析武夷山南源岭乡村 民宿服务质量。最后,针对服务质量的不足提出升级民宿硬件设施设备、加强民宿经营者培训等意见和建议。