智力的碰撞智慧的火花--对益智类电视节目的观察与思考

益智类电视节目自20世纪50年代在西方媒体兴起后,发展至今天仍方兴未艾,在国内,此类节目几乎占据了从中央到地方各个电视台.益智类电视节目在早期强调知识性的基础上,又加强了互动性和娱乐性,更加贴近观众,因而成为收视热点.但是,此类节目从形式到内容大多趋于雷同,博彩内容的引入也引发了一定的负面影响,展现在观众面前的平民英雄,更多的是电视文化的产物.     

“春晚”在著作权法上的定性

关于“春晚”在著作权法上的定性,在司法实践中法院的判决存在分歧,理论界对此也有较大的争议。将“春晚”定性为汇编作品不符合“春晚”的本质属性,也不符合演出行业的行业惯例和公众常识,并不能实现作品著作权人和作品传播者利益平衡的目的。现场演出的“春晚”本质上就是一台由众多精选节目组成的综艺演出活动,是多种类型作品之表演的汇集,应该由表演活动的组织者依法享有表演者权,录制后的“春晚”属于录音录像制品,受邻接权保护。     

Role of Gambling Media Exposure in Influencing Trajectories Among College Students

In the study, a model of the relationship between mass media depictions of gambling and subsequent gambling attitudes and behavioral intentions of college students was developed. A survey was conducted with 229 undergraduate students (79.5% female, mean age = 20.5, SD = 2.04) enrolled in three different communication courses at a large southeastern university. Through structural equation analysis, the six hypotheses of this study were analyzed using the method of maximum likelihood with AMOS 6. The model was consistent with the hypotheses that media exposure impacts gambling attitudes and behavioral intentions both positively and negatively, depending on the valence of the gambling depiction. Theoretical and practical implications of mass media exposure and gambling behaviors are discussed, and future research directions are outlined.     

仿词漫谈——从“××吧”说开去

仿造是汉语词汇发展的一条重要途经。近几十年来 ,汉语仿词特别丰富 ,这有利于汉语词汇的丰富与发展。但近些年来汉语仿词失之过滥 ,特别是对领导人的常用词语普遍仿造 ,以至造成“千人仿一词 ,万人学一语”的情况 ,对词汇发展并不利。应该避免在仿词上赶时髦的做法     

Women Behaving Badly: Female Speakers Backstage

In this paper I explore women's (and girls') self-presentation in contexts where they seem most relaxed, most off-record, drawing on Goffman's concept of 'backstage'. In particular, I shall focus on those aspects of women's backstage performance of self which do not fit prevailing norms of femininity, in other words, women's performances of 'not-nice' selves, as well as reports of – and fantasies about – behaving 'badly'. The analysis will draw on a corpus of spontaneous conversation involving girl and women friends. It will be argued that the backstage talk possible only with close friends provides women with an arena where norms can be subverted and challenged and alternative selves explored. But it also needs to be acknowledged that in an important sense such talk helps to maintain the heteropatriarchal order, by providing an outlet for the frustrations of frontstage performance.     

Multiple Referrals and Multidimensional Cheap Talk

In previous work on cheap talk, uncertainty has almost always been modeled using a single–dimensional state variable. In this paper we prove that the dimensionality of the uncertain variable has an important qualitative impact on results and yields interesting insights into the “mechanics” of information transmission. Contrary to the unidimensional case, if there is more than one sender, full revelation of information in all states of nature is generically possible, even when the conflict of interest is arbitrarily large. What really matters in transmission of information is the local behavior of senders’ indifference curves at the ideal point of the receiver, not the proximity of players’ ideal point.     

广告传播与大众传媒博弈策略的新特点——从中央电视台“春节联欢晚会”禁播广告谈起

央视广告素有“中国经济晴雨表,市场发展风向标”之称,它承载了超越经济利益之上的诸多意义,春晚广告在央视众多广告中最具有代表性.2012年央视春晚禁播广告,是一个具有标志性的媒介事件,它反映出这样的媒介现实:经过改革开放三十多年的洗礼,经过市场经济的重重考量,在媒介技术日新月异发展变迁的当下,传媒业与广告业彼此之间的关系呈现这样的新特点——从共谋走向独立;从结构走向解构;从同强共赢走向品牌建设.传媒业及广告业的传播理念日臻完善,正逐步走向成熟.     

电视频道主持人品牌化建构的基础与路径——以CCTV-2财经频道为例

这是一个品牌消费和品牌竞争的时代,品牌主持人已成为各个电视频道的重要战略资源。本文基于对CCTV-2财经频道打造品牌主持人实践的解析,提炼了主持人品牌化建构基础和实施路径两个方面的思路。主持人品牌化建构的基础有三个,一是文化自觉而产生的人格魅力,二是作为主持人专业主义体现的话语技术,三是主持人的情绪场控制能力。主持人品牌化建构的实施路径体现在品牌规划上的开拓创新意识,品牌运营的分级分类管理和品牌营销的系统化品牌包装等方面。     

关联理论视角下的转喻研究

本文从关联理论的视角研究转喻,揭示了转喻的认知本质,分析了转喻在言语交际中的具体理解过程。     

民族村寨旅游开发的CCTV模式——以西双版纳"中缅第一寨"勐景来为例

民族旅游的开发是近年来旅游学术界和实践中争论较多的问题,主要围绕民族文化的保护与开发而展开。村寨旅游是民族旅游开发中一种主要的形式,本文在比较几种民族村寨开发模式的基础上,以“中缅第一寨”——勐景来的成功开发实践为案例分析,提出一种以保护开发为前提、公司起主导作用、有鲜明特色主题、村民普遍受益的多赢发展模式,即CCTV模式。