The Competitive Impact of Targeted Television Advertisements Using DVR Technology

Digital video recorders (DVRs) are an emerging technology that is fundamentally changing the competitive landscape in industries that advertise on television. Perhaps the most familiar impact of DVR technology is that it enables consumers to avoid advertisements (ads) by fast forwarding through them. However, this “zipping” of ads is only one aspect of the impact of DVR technology. DVRs also collect a wealth of information at the consumer level that can be used by firms to target their ads more effectively. We examine how this targeting capability moderates the impact of ad avoidance in a competitive setting. Insights are provided on how best to manage this emerging technology in terms of the key managerial decisions of product pricing and advertising efforts, as well as its impact on profits in a competitive (duopoly) marketplace.     

Leadership in the digital era: A review of who,what, when,where, and why

Leadership as a social influence process has always involved a complex set of phenomena that demands an interdisciplinary lens. Leadership scholarship has now entered into a digital era. In a digital era, the overall phenomenon is changing, as are the tools through which we study it, demanding a new “lens” through which we view leadership. Yet, this raises the question, to what extent is leadership different in a digital era? In acknowledgement of this trend, a special issue was commissioned at The Leadership Quarterly that sought to stimulate the imagination of leadership scholars and practitioners. In the current work, we begin with a brief review of who, what, when, where and why of digital leadership. We cover leadership in informal contexts (e.g., social media), generalization from face-to-face to virtual contexts, computational modeling, the leveraging of technology (e.g., machine learning; Big Data), as well methodological how-to guides. We then plot a path forward for leadership scholars in the dawn of the digital era.     

数字经济的统计界定和产业分类研究

当前,数字经济已经成为引领科技革命和产业变革的核心力量,然而国内外尚无统一的数字经济定义和产业分类标准,亟需明确数字经济统计界定,统一产业分类标准,为进一步研究分析提供支撑。首先,本文在系统梳理数字经济狭义和广义定义基础上对数字经济进行了广义界定。其次,将其生产活动归纳为核心活动和应用活动两部分。最后,进一步构建中国数字经济产业分类体系,将数字经济核心活动识别为数字设备制造业、数字产品贸易业、数字技术服务业和数字驱动产业4个大类、19个中类,将数字经济应用活动识别为电子商务产业、数字内容产业、数字金融产业、数字政府产业和 其他数字产业5个大类、24个中类,共计9个大类、43个中类。本文研究成果有望为完善中国数字经济产业分类标准、制定产业政策和定量测算产业规模提供参考。     

基于Agent的数字图书馆个性化信息推送服务模型研究

在通过对Agent技术含义与特性分析的基础上,本文探讨了个性化信息推送服务的形式以及在Agent技术下的各种个性化信息推送服务的模式,详细分析了基于Agent技术的个性化信息推送服务的工作原理。     

网络时代的企业管理

本文在分析数字化管理产生背景的前提下,论述了数字化管理的含义以及数字化管理与传统管理的区别,提出了企业实现数字化管理的前提,最后建立了一个数字化管理的模型。     

虚拟身体：现象学与数码艺术的会聚

现象学对身体的思考给数码艺术家以启迪,数码艺术家则以自己的作品丰富了现象学有关身体的理论。在此互动中诞生了交互性影像艺术、遥在艺术与智能代理艺术。对它们的价值,可从人为进化的角度理解。     

1931年上海出版业劳资纠纷述略

20世纪30年代,上海出版业在世界性经济危机的影响下,在短期繁荣的背后,也出现了激烈的行业竞争和危机。出版业资本家为减少损失,大都企图把危机转嫁到工人阶级身上。经过五卅运动锻炼的上海出版印刷工人,在中国共产党的领导和影响下,纷纷组织起来同商务印书馆、中华书局、大东书局的资方展开罢工斗争。这些斗争由于种种原因未能取得完全的胜利,却进一步显示了工人阶级的力量。     

高校新型钢琴教学模式的研究——我校数码钢琴教学方法的创新与实践

针对我校传统钢琴课“一对一”教学方法存在的不足,引出了具有创新手段的数码钢琴集体课“一对多”教学方法来解决问题,对我校数码钢琴集体课的发展问题展开分析和研究,寻求一种更好的高校新型钢琴教学模式。     

润滑油脂中抗氧化添加剂作用机理

本文针对润滑油及润滑脂中主要添加剂──抗氧化添加剂的作用机理，从化学反应角度进行理论探讨，并进行了实例分析．     

数字化迷信：一种现代的符号拜物教

符号拜物教是符号世界的一种异化现象。数字化迷信是现代符号拜物教的主导形式。数字化符号拜物教的表现形式主要有数字化犯罪、数字化病毒、数字化黑客、数字化沉溺等。数字化符号拜物教的普遍性和危害性已经引起了社会的广泛关注。