发展中的国际成人环境教育

本文回顾了国际成人环境教育方面的一些主要活动 ,并分析了发展趋势     

礼貌原则在公关语言中的运用

语用学和公共关系学是近几十年新发展起来的学科,而礼貌原则是语言运用中要遵循的一项原则,简单介绍语用学和公共关系学的概念之后,阐明礼貌原则的提出和实质内容以及为什么要以利奇所提出的礼貌原则的内容作为理论基础,然后简单介绍公关语言的分类,最后通过实例来详析礼貌原则在公关语言中的遵守与运用。通过分析可以进一步了解到公关语言并不是来适应某项准则,它是为在公关活动中实现某种目的而服务的。     

论苏轼对柳永词的态度与“柳七郎风味”

苏轼对柳词的态度是复杂并且微妙的,有批评,甚至轻视;然更主要的,却是赞美和推崇,并提出了"柳七郎风味"来概括柳词的主要艺术风格,即雅俗共赏:以铺叙之功化俗为雅;用典、下字以雅融俗;以入神的白描,或以深情的剖白之真化俗为雅。     

《醒世恒言》中词素“了”的构词分析

在《醒世恒言》中,"了"作词素构成的词有"便了"、"罢了"、"了了"、"了然"、"了不得"、"不得了"。本文首先具体描写这些词的用法,然后解释其来源,最后得出结论。     

THE POLITICAL ECONOMY OF TIME IN THE INTERNET ERA: FEMINIST PERSPECTIVES AND CHALLENGES

This paper examines the gender matrix of time, arguing for cross-disciplinary consideration of political economy, globalization and technology to achieve a detailed understanding of gendered hierarchies of time and the ways in which public/private identifications of social space and time have variously constructed and maintained them. It is argued that women are alienated from their own time, which is identified as most legitimately allocated to the service of others both in the home and at work. The inter-relationship of technologies and gendered identities is explored in relation to public/private divisions and the political-economic and scientific-technological knowledge processes that contribute to upholding them. ICTs reflect these historically established gendered patterns, but international projects such as 'Women on the Net' also demonstrate the capacities of these technologies for disrupting the gender matrix of time through their use by women for women.     

INFORMATIZATION AND PUBLIC ADMINISTRATION: A POLITICAL SCIENCE PERSPECTIVE

In recent years, both academic and policy making circles in the UK have shown a growing interest in the potential uses of information and communication technologies (ICTs) in the delivery of government services. Much of the academic literature has been centred around the concept of 'informatization', and it has been suggested that the new technologies are transforming public services. Key theorists in the field of Public Administration have argued that informatization is one of a number of major trends likely to shape public services in the twenty-first century. However, the dominant theoretical approaches within public administration- those rooted in political sciencesuggest that inertia and stability are the norm in the public sector; clearly there is something of a contradiction between these two broad approaches. This paper outlines three political science perspectives that might be used in analysing informatization: the policy networks approach, rational choice and the new institutionalism. Evidence is then drawn from the social security, health care and social care sectors of the British public sector and related to the political science frameworks in order to examine their utility. Not only do these frameworks rightly highlight the incremental nature of change, but they also help to explain important variations in ICT use across the three policy sectors. It is concluded that combining the study of informatization and political science offers a fruitful avenue for future research.     

Digital natives and social media

Digital natives (also known as “Generation Y” and “Millennials”), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in personal and professional lives. A study by Friedl and Tkalac Ver?i? (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of “traditional” vs. “the new media” in a university setting found an opposite result.     

Quantitative Methods for Environmental Justice Assessment of Transportation

Application of Executive Order 12898 to risk assessment of highway or rail transport of hazardous materials has proven difficult; in general, the location and conditions affecting the propagation of a plume of hazardous material released in a potential accident are unknown. Therefore, analyses have only been possible in a geographically broad or approximate manner. The advent of geographic information systems and development of software enhancements at Sandia National Laboratories have made kilometer-by-kilometer analysis of populations tallied by U.S. Census blocks along entire routes practicable. Tabulations of total or racially/ethnically distinct populations close to a route, its alternatives, or the broader surrounding area, can then be compared and differences evaluated statistically. This article presents methods of comparing populations and their racial/ethnic compositions using simple tabulations, histograms, and chi-square tests for statistical significance of differences found. Two examples of these methods are presented: comparison of two routes and comparison of a route with its surroundings.     

How public relations works: Theoretical roots and public relations perspectives

Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop – or destroy – a license to operate, it needs also to be studied as a social phenomenon.     

Undergraduate public relations education in Spain: Endangered species?

The purpose of this article is to analyze the precarious situation concerning undergraduate public relations education in Spain, despite the existence of a Degree in Advertising and Public Relations. In addition to core subjects, which are set by the government and required on all university curricula, the Spanish system allows universities to complete their curriculum with other compulsory and elective courses. Given this freedom, universities have failed to come up with either the specific contents for public relations or for liberal arts, social sciences and business courses that will enable students to enter the profession. In light of the future restructuring of degrees through the Bologna Process, this situation is a serious threat to the continuity of public relations teaching in Spanish universities.