民族学实地调查法探析——以费孝通的《江村经济》为例

民族学实地调查法是民族学研究的基础,是民族学研究最主要方法,是民族学家获取资料最基本的途径。本文以著名社会学、民族学家费孝通的《江村经济》一书为例,来阐述民族学实地调查法在民族学学科发展中的重要性。     

Public relations anthropologies: French theory,anthropology of morality and ethnographic practices

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to public relations. It is this approach that led to Matrat's drafting of the Code of Athens and the creation of a theory of public relations based on human beings. The European doctrine also advocated the application of ethnographic methods to create corporate culture, such as the projet d’entreprise (corporate project). This paper analyzes, from a historical and theoretical viewpoint, this anthropological approach to public relations.     

MNCs and micro-entrepreneurship in emerging economies: The case of Avon in the Amazon

This article examines the activities of multinational corporations (MNCs) in the direct sales industry through an ethnographic case study of micro-entrepreneurship in the Brazilian Amazon. In large emerging economies, intra-country heterogeneity poses challenges for MNCs. Because national trends often obscure regional variations, the case study highlights the realities of the rural Amazon, and the specific challenges and potential for MNCs. Findings from the case study support three propositions. The development of direct sales networks in remote areas facilitates: (1) additional entrepreneurship, and encourages a progression from necessity to opportunity entrepreneurship; (2) social change in gender norms, including higher level of female empowerment and decision-making within families and communities; and (3) a reconciliation of local and global values on beauty and fashion for customers, leading to stronger brand relationships. By leveraging micro-entrepreneurship, MNCs can compete with local firms, even in rural areas lacking basic infrastructure, to the benefit of communities and individuals.     

Embedded and Re-purposed Technologies: Human Mobility Practices in Maasailand

This article analyses how cultural patterns and social organization shape the meaning-making of human mobility and technology, and vice versa. We extend the definition of mobile technologies from engineered devices with portable quality to tools supporting peoples’ customary mobile practices. Specifically, we analyse the embodiment of contemporary mobile technologies into Maasai culture. Mobile practices have socio-cultural, economic and political meanings. The very fabric of the culture through which mobile practices are negotiated here is cattle. In focus are the mobilities shaping Maasailand. We argue that, rather than causing radical cultural change, novel mobile technologies are embedded, rationalized and re-purposed. Furthermore, a local-to-global cooperation on indigenous rights is facilitated.     

Vice Careers: The Changing Contours of Sex Work in New York City

In the mid-1990s, changes to law enforcement strategies in New York City pushed many women working in the sex trade off of the streets and into the indoors. Increasing numbers of women began advertising sexual services in bars, over the Internet, and in print media, and conducting their work in their homes, hotels, and brothels. This study uses in-depth interviews and participant observation to examine the impact of this change on the life and work of women working in New York’s indoor sex trade. A critical finding is that as women move their work indoors, they begin to conceive of sex work as a profession and a career, rather than just a short-term means of employment. This “professional and careerist orientation” may have significant implications for the length of women’s tenure in sex work and ultimately, for their ability to exit the trade completely.

The Difference Ethnography Can Make: Understanding Social Mobilization and Development in the Brazilian Northeast

Ethnographic research is invaluable for social movement research. Ethnographies of everyday participation in mobilization help to counter the popular image of social movements as coherent, well-bounded entities consisting of individuals committed to the goals of the collective. In this study of the Movimento Sem Terra (the Landless Movement, or the MST) in northeastern Brazil, I establish a more complete continuum of movement membership by analyzing two interviews (one conducted in 1999, the other in 2003) with a former plantation worker named Cicero who considered himself a member of the MST in 1999 but “didn't even know what to say about the movement” three years later. Cicero's interviews are noteworthy because he is not the sort of person typically featured in studies of social mobilization: he did not join the MST because of a passionate commitment (more because the movement showed up and he couldn't see a reason not to), and he was never convinced of the MST's primary ideals or methods. Cicero's interviews provide what Lila Abu-Lughod calls a “counter-discourse,” in which people make decisions that are contradictory, and incomplete, often made without explicit articulation or even understanding. Ultimately, I argue that incorporating this broader continuum will help us better explain movement personalities and trajectories.

Global Identifications: The Social Identity Behind the Globalised Sociocultural Anthropologist

My social identity as a diasporic Korean American male sometimes engendered doubts about my competency as a cultural anthropologist of South Korea. Such ethnonational gatekeeping by my ‘native’ Korean colleagues laid bare broader critiques of ‘the West’. Paradoxically, they also prompted re-entrenchments of nativeness (and implicitly, non-nativeness) by my colleagues despite their increasingly ‘non-native’ transnational identities. These embodied cultural boundaries are less visible (and arguably less consequential) to those viewed as recognisably non-native Asian (for example, white, Euro-American) or native Asian. But they are markedly visible and relevant to diasporic subjects who fit less comfortably within both boundary-enforcing classifications. The figure of the diasporic anthropologist reveals presumed racialised and gendered markers of difference—chiefly the unmarked but organising role of whiteness—conveniently subsumed under categories of ‘the West’ and ‘Asia’. Consequently, recent calls for ‘global anthropology’ against ‘Euro-American academic hegemony’ that fail to address this essentialising tendency, although important, remain inadequate.     

学科范式转变中的"民俗志"——以《中国民俗文化志》的"标志性文化统领式"民俗志为例

自1950年代至今,中国民俗学·民间文艺学学术史上出现了几次关于田野作业的大型讨论,2006年12月在京召开的"民族志、民俗志的理论与实践学术研讨会"便是其最新进展。主持人刘铁梁在会上介绍了《中国民俗文化志》的首批成果,对于中国民俗学·民间文艺学目前关心的一个问题——"我们究竟如何撰写当前的民俗学·民间文艺学所期待的民俗志?"——做了回答。本文将《中国民俗文化志》所依赖的概念("标志性文化")与写作模式("标志性文化统领式")加以批评,重启它所蕴含的可能性,以促使当前中国民俗学·民间文艺学有关田野作业的讨论继续发展。