In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

A permutation alternative and other test procedures for spatially correlated data in one-way anova

Research in many disciplines involves data with spatially correlated observations. Spatial dependence violates the independent errors assumption required for techniques such as the standard one-way analysis of variance for a completely randomized design. The testing methodology within the correlated errors approach has not been investigated within a spatial context. For one-way fixed effects analysis of variance, a permutation test and tests associated with the correlated errors approach are investigated through simulation. No single test was superior with respect to both power and size but the standard Wald F test and a simple adjustment to it performed well overall.     

Influence of National Qualifications Frameworks in Conceptualising Feedback to Students

Social work students in Britain receive feedback on a range of academic and practice issues as they progress through qualifying courses, however the way in which feedback differs to reflect the increasing complexity of learning as the course progresses is unclear. There is little, if any, guidance at a national level and the most widely known documents that provide information about the hierarchy of qualifications are the National Qualifications Frameworks (NQFs). Despite the widespread acceptance of NQFs there is little evidence supporting their use in professional areas such as social work. This study uses a documentary analysis to critique the Scottish Credit and Qualifications Framework (SCQF). The findings suggest that there are fundamental difficulties with the SCQF and its value in helping academics to better conceptualise feedback that reflects the increasing complexity of learning throughout the social work qualifying course. Whilst the SCQF is specific to a Scottish context, it is suggested that the inherent limitations and dominance of a neo-liberal ideology are common to other NQFs. It may be necessary to create the conditions where academics and students are able to discuss and debate the merits of NQFs and their implementation in social work qualifying courses.     

Blood on the tracks: Critically re‐reading a government occupational health and safety inquiry

This paper brings to light forms of interpretive closure embedded in a Government inquiry into rail industry occupational safety and heath. The paper shows how particular interpretive moves by the Inquiry had the effect of obscuring a critical analysis of economic and political relations. The analysis uses publicly available documentary data and is undertaken using interpretive and political economic forms of analysis in a multiple framework approach.     

The numerical evaluation of the distribution function of a bilinear from to a quadratic from with econometric examples

This paper considers a general and computationally convenient method of evaluating the distribution function of statistics that are the ratio of a bilinear form to a quadratic form. Numerous Economemc applications of the method are given.     

高校教学考试现状分析与改革思路

高校教学考试是高校教学工作的重要环节,是检测、鉴定、衡量师生教学质量的主要手段。教学考试在教学中具有教育、管理、导向、激励的积极作用,同时在制度、方法、监管、评价、时间安排等方面也存在一些负面问题。分析教学考试利弊,扬长避短,改革创新,营造科学适宜的教学考试机制,对撬动高校教学改革,提高教学质量,培养全面发展的合格大学生具有至关重要的意义。     

双电机驱动自同步振动磨动力响应研究

以双电机驱动自同步振动磨为研究对象,对其进行简化处理,建立力学模型。通过对其施加X,y方向的简谐激 振力,建立无阻尼系统强迫振动和有阻尼系统强迫振动的数学模型,在此基础上,确定Rayleigh阻尼的常数α和β,利用 有限元ANSYS软件进行瞬态动力学分析,研究其在动载荷作用下的变形情况。研究结果表明：在工况频率16 Hz下,节 点运动轨迹更接近圆形,距理想粉碎效果的圆形轨迹较近,粉碎效果较好,进入稳定期的时间较快;在共振频率42 Hz 下,节点轨迹振幅更大,进入稳定期较慢,阻尼对振动的衰减作用较强;不同阻尼比对振动的衰减作用成正比关系。因 此,可以通过控制阻尼比等参数获得更有利的研磨效果,提高研磨效率。     

基于SWOT分析的喇叭河森林公园旅游产品策划

基于SWOT分析,喇叭河森林公园既有区位、资源等方面的旅游开发优势,又有生态环境脆弱、资金投入不足、市场开拓不足等方面劣势;既有发展机遇,又面临多方面的挑战.因此,喇叭河森林公园旅游产品策划就应基于锥形的旅游产品结构体系,以"市场导向,资源依托"为策划原则,引进品牌战略,构建多样的项目集群,并实行多元化的经营模式,以吸引更多的游客.     

南京中山植物园游憩功能满意度评价研究

随着植物园"旅游经济"的发展,植物园在承担植物科学研究及科普功能的同时,也成为公众日常休闲的重要绿地。本文选取南京中山植物园作为研究对象,建立评价体系并运用模糊综合评价法对游客满意度进行研究,探寻影响植物园游憩功能的显著因子,为未来植物园规划设计提供参考。结果表明:游客对南京中山植物园的游憩功能达到基本满意水平。其中,植物物种多样性、景区分布、建筑景观、声景观的满意度较高,滨水景观的满意度评价值较低。通过Pearson相关系数发现植物色彩丰富度、科普场所、科普内容是影响游客满意度的显著因子。运用IPA图对16项评价因子进行重要度-满意度分析,并对各象限内的因子提出改进方向。最后基于游憩功能满意度评价结果,提出改进策略:加大对植物园休息设施、卫生设施、娱乐设施和商业服务设施的投入;更新科普方式,增添特色游憩主题园区;完善现有道路体系,增强对北部专类园的可达性;增加色叶植物的种类、提高色彩丰富度等。以期为中山植物园游憩功能的优化及其他植物园的规划设计提供借鉴。     

Notes and Communications “A DECISION THEORY EXAMPLE IN FOOTBALL”: A COMMENT*

Janssen and Daniel analyzed the choice between a one- or a two-point conversion for a particular game situation in college football. Their decision criteria was maximum expected utility based on a von Neumann-Morgenstern utility function defined over the games outcomes. An alternative approach based on a stochastic dominance criterion is presented that does not rely on knowledge of the relative importance of tying vs. winning; rather, it relies on a notion of consistency in the sequential problem.