基于IPA的桂林旅游目的地形象游客感知分析

旅游目的地形象是指旅游者对于一个目的地的知识、情感和全球化印象形成的主观表达。通过问卷调查和现场走访来调查分析桂林旅游目的地感知情况,根据游客对27个因子的期望值和感知值得分,并绘制形象直观的IPA图,发现桂林在多数因子上的实际感知得到了游客的肯定,这些主要涉及自然风光、社会安全、生态保护等方面。但是在交通便利、住宿软硬件条件、景区卫生、饮食管理方面的监管力度上降低了游客的满意度和期望值。这就为桂林旅游目的地形象未来的工作重心指明了方向。     

Psychological growth in humanitarian aid personnel: reintegrating with family and community following exposure to war and genocide

There is a paucity of research into the subjective experiences of humanitarian aid personnel exposed to modern global conflicts and disasters in the course of their work. In particular, little is known about how they make sense of any dual threat: (1) witnessing catastrophic and traumatic events perpetrated on those they seek to serve and (2) experiencing personal threat to self. This phenomenological study explores the idiographic interpretation of aid personnel working in complex humanitarian settings including exposure to genocide, and the impact of such exposure on reintegration processes postmission. Semi-structured interviews were conducted, and data were analyzed using interpretative phenomenological analysis (IPA). One theme: Complex humanitarian distress and growth overarched five subordinate themes. Four of the subordinate themes highlighted long term psychological distress including shame, moral doubt, betrayal, and narcissistic coping. The fifth theme, Reparation with ‘self’, describes a redefining of self-worth and altruistic identity over time despite earlier perceived moral failure and sense of rejection from organization and important others. Reparation with self, as a positive outcome from traumatic distress and lack of validating support from important others, is discussed in light of current posttraumatic growth literature. Implications for therapists and recruiting organizations are also discussed.     

Integration of IPA and QFD to assess the service quality and to identify after sales service strategies to improve customer satisfaction – a case study

Customer satisfaction is considered very essential nowadays as it shows how firms are dedicated to afford quality products or services to their customers. Retaining the existing customer and acquiring the new customers are the basic objectives of any organisation and after sales service (ASS) has acquired a strategic role as a mean to achieve customer satisfaction. Importance–performance analysis (IPA) and quality function deployment (QFD) are the powerful tools successfully applied in many fields. However, studies on application of these tools in investigating the ASS quality and customer satisfaction seems to be scarce. This article investigates linking of IPA, which is a simple and effective customer satisfaction tool and QFD in the improvement of ASS attributes in an effort to determine the appropriate ASS strategic action plans to be adopted with the objective of enhancing customer satisfaction. In this study, a customer-driven model is proposed to examine the importance of the various ASS attributes and the performance of the organisation via questionnaire survey, and through the IP analysis, the areas to be focused are identified to help the decision makers in devising suitable policies, to improve the ASS performance. This is achieved through the employment of QFD that will help decision makers in the strategic planning to attain better customer satisfaction. A case study is carried out to exhibit the effectiveness of the developed model in a firm involved in manufacturing the home appliances.     

‘Determined to breastfeed’: A case study of exclusive breastfeeding using interpretative phenomenological analysis

Background

Given the significant benefits of breastfeeding, the World Health Organization (WHO) recommend exclusive breastfeeding for six months. Despite numerous strategies aimed at increasing the percentage of babies who are exclusively breastfed, Australia currently has one of the lowest six-month exclusive breastfeeding rates in the developed world. Notably, most research focuses on the early postnatal period (birth-two months) yet the largest decline in exclusive breastfeeding rates is observed between two and six months.

基于改进IPA法的城市会展旅游发展策略研究

在城市会展旅游规模扩大、速度加快的发展过程中,科学的分析方法能为其未来发展提供有效而适当的行动方向。运用改进IPA法对城市会展旅游发展进行调查和分析,结果表明:在改善交通条件、提升会展业硬件设施、优化发展软环境、提高旅游业对接效能、完善城市综合配套等方面,城市会展旅游的发展应因势利导,整合资源,开展更具针对性的工作。