日本政府"内向型"战争追悼理念及其成因

战后日德两国政府的战争追悼理念明显呈现"内向型"与"外向型"之差异。只向本国的战争罹难者特别是战死"皇军"将士和被处决战犯表示哀悼而拒绝向被侵略国家为数更多的死难者致哀,是日本政府"内向型"战争追悼理念的主要特征。其成因主要有四:"自卫战争史观"、"解放战争史观"、"靖国史观"等错误的历史观,是其形成的思想根源;日本政要的右派构成和日本政权的保守性质,是其形成的政治基础;战后秉持错误历史观的日本国民的大量存在,是其形成的社会土壤;战后宽松的国际地缘政治环境,是其形成的外部条件。     

大学英语教学中以人为本新型师生关系的建构

本文以《大学英语课程教学要求》为基本框架，就如何转变大学英语教学模式，强调教师在大学英语教学中主导作用以及学生主体作用的发挥，如何建立和谐的以人为本的新型师生关系等问题进行了分析与讨论，旨在提高学生的英语语言综合应用能力，适应社会对人才培养的需求。     

文化科学的意蕴：意义理解和价值判断——马克斯·韦伯《社会科学方法论》对人文社会科学研究的启示

《社会科学方法论》是马克斯·韦伯方法论著述的代表作，书中突出了韦伯方法论学说的主要概念。文章着力探究了韦伯方法论学说的思维元点和维度方法，并通过理解这些概念和思想所处的理论境域，分析和讨论了在此基础上其所涉及的一般性问题，揭示马克斯·韦伯《社会科学方法论》对我们进行人文社会科学研究的意义和价值。     

企业在和谐社会中社会责任建设的辩证思考

企业社会责任已经成为构建和谐社会的重要精神元素之一。加强企业在和谐社会中社会责任的建设需要企业、政府和公众三方面的配合。     

Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

The re-enchantment of social institutions: Max Weber and public relations

The German sociologist Max Weber is rarely referred to in public relations theory and research. In this article it is argued that his concepts of legitimacy and legitimation are relevant for understanding and analyzing public relations activities. Legitimacy, i.e. having sufficient external support to continue to exist, is seen as the ultimate purpose of public relations, and legitimation is seen as the efforts which are aimed at acquiring organizational legitimacy. The article discusses both theoretical and practical implications of these ideas for the field of public relations.     

高校应运用公共关系塑造与传播其外部形象

高校应运用公共关系知识塑造与传播良好的外部形象,创设有利的外部发展环境,以促进自身的健康发展。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.