试论可持续发展的道德价值取向

可持续发展是人类对现实与未来社会的一种理性思考和战略抉择,它蕴涵着重要的道德价值。道德价值取向是指社会对人们道德认识和实践活动的方向性指导及其所要达到的道德理想。可持续发展的道德价值取向主要包括三个方面:1、公平意识:发展的公正性;2、全局意识:发展的共同性;3、未来意识:发展的可续性。     

论抗战时期中国共产党媒介批评的理论背景和价值取向

抗日根据地的新闻事业的空前发展和诸多缺陷是抗日战争时期中国共产党进行媒介批评的现实背景和内在根据。毛泽东新闻理论是抗战期间中国共产党开展媒介批评的理论根据和政治标准。对资产阶级无冕之王、同人办报思想等新闻观点进行思想清算和理论批判,从政治路线和党的政策执行角度对媒体的传播内容和形式进行分析和评判,成为抗日战争时期中国共产党媒介批评的重要价值取向。     

消费者奢侈品感知价值理论的发展、比较及展望

阐释奢侈品感知价值理论的发展脉络:从社会导向价值、个人导向价值,到社会-个人导向价值相结合的研究模型;并基于对上述理论的比较研究,结合中国消费者文化背景特征,指出未来奢侈品感知价值理论研究发展的三个新方向.     

Marketing Is from Mars,IT Is from Venus: Aligning the Worldviews for Firm Performance

A typical firm is operated by multiple functional managers who may collaborate as well as compete to achieve firm performance. In the digital age, firm performance is essentially customer‐dependent and technology‐dependent, with both marketing and information technology (IT) playing key roles. Unfortunately the two functions often have very different worldviews. We show how these differences can damage firm performance, and suggest ways to mitigate this damage. We build a worldview difference model, synthesized from multiple disciplines. The model is tested using both matched and nonmatched observations from marketing and IT managers, and is analyzed with hierarchical linear models using both perceptual and objective firm performance data over a 4‐year period. We find that differences between the beliefs and perceptions of marketing managers and IT managers generate a negative impact on firm performance, and suggest appropriate technology‐culture associations to effectively align their worldviews for firm performance. To improve firm performance, a cross‐functional appreciation for market and technology drivers can be achieved by making marketing managers more learning‐oriented and by providing IT managers a culture that is congruent with technology.