Stale economic news,media and the stock market

I employ a classification of headlines from newspapers and wire services to examine whether stale macroeconomic news affects stock prices. Unlike with individual stocks, the cost of obtaining information about major economic releases is relatively low. Thus, stock prices should adjust to economic news announcements prior to their coverage in newspapers. I find statistically and economically significant relationship between stale news stories on unemployment and next week’s S&P 500 returns. This effect is then completely reversed during the following week. These findings show that investors are affected by salient information and support the hypothesis that investors overreact to stale macroeconomic news reported in newspapers.     

THE FUTURE OF PUBLIC MEDIA CULTURES

This paper seeks to tie in the arguments that can be connected to the development of a global media culture and concerns around cosmopolitan forms of democracy. This is done by considering arguments for: (i) a global human right initiative in respect of global media conglomerates; (ii) technological change in respect of digital cultures; and (iii) the arrival of what Castells'shas described as the culture of 'real virtuality'. These views and perspectives are assessed in terms of the contributions they are likely to make towards what I call a 'cautious cosmopolitanism'. Finally I seek to make some definite policy recommendations that might help foster conditions in which cosmopolitan democracy could flourish.     

A theoretical perspective on “fear” as an organizational motivator for initiating public relations activities

This exploratory study identifies the correlation between perceived fear and the public relations activities of an organization. A survey of forty public relations professionals in Florida confirms that fear is a critical causal factor that motivates an organization to initiate or undertake public relations activities. The effect of fear on the public relations activities of an organization differed by public relations area. In addition, there was a gap between perception and actual public relations activities. Crisis and issues management were the areas most affected by perception, but in application media relations was the most practiced.     

TRANSFORMING DISCOURSE INTO PRACTICE: COMPUTERHYSTORIES AND DIGITAL CULTURES AROUND 1984

This paper discusses some theoretical approaches to the question of how culture, technologies and the social interact. These considerations result from the author' research in the genesis of digital cultures in the 1980s. The paper begins by outlining the author' research project, and then continues with a discussion of some of the most influential approaches in the cultural studies of technology.This article then presents a small sample of the author' analysis, which combines narratological and discourse analytical methods with practice-oriented cultural theories, such as those of Pierre Bourdieu, Régis Debray and Bruno Latour.     

The impact of newsroom changes and the rise of social media on the practice of media relations

Recent changes in American media have resulted in direct impacts on the work of PR professionals, from newsroom reductions in traditional media outlets to the rise of social media. This study examines changes in the media relations dynamic with qualitative, in-depth interviews from 12 PR professionals in a medium, eastern U.S. city. Findings include PR professionals doing less traditional media relations, mostly attributable to downsized newsrooms, and frustration with the resulting dearth of institutional knowledge, influx of young, inexperienced reporters, and shallow stories. While participants see opportunities to inject unfiltered messages in media, overall they value reporter relationships and using social media in communication with them and in their job. Although new media are seen as one more task on an already very full PR plate, participants acknowledge their importance and growing relevance. Overall, PR professionals see their and the industry's future including both traditional and new media.     

媒体如何建构转基因技术之形象——以2010年国内重要报纸的分析为例

针对2010年国内发生的“转基因主粮商业化争论事件”,文章以2010年国内重要报纸为研究对象,采用文献研究和内容分析法对2010年1月1日到12月31日期间(共1821份样本)国内重要报纸中关于转基因报道的新闻进行定量内容分析.通过对转基因报道的数量、议题、立场和利益—风险评价等变量进行深入系统地分析,指出我国报纸媒体建构转基因技术形象的概况、特点、问题及原因,并在此基础上探讨了转基因技术形象的建构与媒体传播之间的一些关系.     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media

This article reports the results of the national survey of 287 Public Relations Society of America members regarding current media transparency practices in the United States. The purpose of the study was to understand the forms of media non-transparency that exist in the United States, levels of non-transparency at the national and local/regional media, and perceptions of non-transparent practices by the public relations practitioners in the country. The project builds on previous research on global media transparency (Tsetsura & Kruckeberg, 2011) and uses Tsetsura’s (2005) framework to study media transparency. The survey results showed that direct media bribery is not a pressing issue in the United States; however, indirect media pressures that involve new forms of content creation, including native advertising and content marketing, are worrisome. Specifically, forms of indirect media bribery are common at the local and regional media levels in the USA. Research findings demonstrate that U.S. practitioners experience particular non-transparent challenges when working with the media and recognize financial pressures that U.S. media outlets face today.The results provide a basis for creating standards in U.S. practice to ensure that new forms of content creation, including native advertising and content marketing, are not acceptable at any level when sources of content are not disclosed. The study concludes with the discussion about the importance of understanding how new forms of sponsored content relate to media transparency in the USA and why U.S. practitioners should understand how media non-transparency relates to the issues of native advertising and brand journalism.     

Preparing to face the media in times of crisis: Training spokespersons’ verbal and nonverbal cues

Seventeen in-depth interviews with professional media trainers from Belgium were carried out to examine which recommendations are offered during media training of organizational spokespersons. The interviews reveal the recommendations of media trainers concerning verbal, visual, and vocal cues of spokespersons, with special focus on addressing the media in times of organizational crisis. The findings offer a structured overview of practical recommendations given by media trainers to organizational spokespersons. In addition, the findings put the scarce academic literature about the optimal verbal and nonverbal delivery of crisis responses into perspective, by showing if and how those theoretical aspects are addressed in practice. Based on these insights a research agenda for crisis communication delivery is set.     

阿拉伯媒体中的中国形象分析

作为软实力的重要组成部分,良好的国家形象有助于促进国际交流合作和发挥国际影响力,实现自身发展利益。基于此,本文选择2010年1月至2011年1月《金字塔报》、《利雅得报》和半岛电视台这三家阿拉伯世界具有代表性的媒体,以"中国崛起"和"人民币汇率"问题为考察点,解读中国在阿拉伯媒体中的国家形象及其形成过程,并阐述其形成的原因,最后提出了中国改善和加强国家形象构建的六点建议。