Understanding how health journalists judge public relations sources: A rules theory approach

The research presented here offers public relations practitioners and scholars insight about how health journalists (N = 598) view practitioners and evaluate the appropriateness of public relations materials by public relations source (e.g., nonprofit, government). Also assessed are differences in journalist perceptions according to medium (e.g., newspapers, magazines) and market (e.g., national, metropolitan). Rules theory guides the analysis, allowing practitioners to discern journalists’ general and specific rules for accepting publicity materials. Findings show that health journalists are least accepting of material from businesses and federal government agencies. Newspaper and freelance health journalists are more reluctant to use public relations materials than are other journalists.     

PR gets personal: A framing analysis of coverage before and after a source's criticism of the media

Public relations practitioners emphasize the importance of positive source–reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.     

评价理论指导下的英语报刊教学对媒介素养教育的贡献

评价理论把语言表达分为态度、介入、分级三个子系统。媒介素养的四种信息形式正好分别对应了评价理论子系统“态度”范畴。媒介素养教育的内容范畴、媒介代理人、媒介受众可以从“介入”子系统的研究成果中找到对应支持;“分级”系统贯穿于整个媒介信息和媒介素养教育内容。因此,通过对体现态度、介入和分级的语言资源的分析,可以使读者增强敏感度,更好地把握媒介所传播的信息。     

IT and Activity Displacement: Behavioral Evidence from the U.S. General Social Survey (GSS)

In order to track social change during a period of the rapid advances brought about by new information technologies (IT), a targeted module of IT-relevant and Internet questions was added to the 2000, 2002 and 2004 samples of the General Social Survey (GSS). The general issue inherent in and guiding the questions asked (as well as the analyses conducted) is whether IT functions to displace or expand various daily activities. In general, Internet use was not correlated with lower use of other personal communications or mass communications media—nor with lower levels of other social activities like church attendance or arts participation. In many cases the Internet was associated with increased use of other media or activities. Respondents who spend the most time on the Internet did report fewer social visits by relatives and neighbors, and perhaps less frequent sexual intercourse, but more visits with friends, compared to those who spent no time on the Internet.     

Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory provides testable propositions relating to the observation that few (2%) consumers in many product and service categories constitute more than 25% of the frequency of product or service use. Using casino gambling as an example for testing EFB theory, an analysis of national survey data shows that extremely frequent casino gamblers do exist and that less than 2% of all casino gamblers are responsible for nearly 25% of all casino gambling usage. Approximately 14% of extremely frequent casino users have very low-household income, suggesting somewhat paradoxical consumption patterns (where do very low-income users find the money to gamble so frequently?). Understanding the differences light, heavy, and extreme users and non-users can help marketers and policymakers identify and exploit “blue ocean” opportunities (Kim and Mauborgne, Blue ocean strategy, Harvard Business School Press, Boston, 2005), for example, creating effective strategies to convert extreme users into non-users or non-users into new users.     

Narratively framing emergent identities in post-agreement societies: patterns of the Northern Irish identity within the provincial media

The research analyses ‘Northern Irish’ identity narratives post-agreement, and examines the configuration of frame agendas in terms of individual narrative components. A content analysis utilised news published through 1997–2014 within Northern Ireland daily newspapers – the Belfast Telegraph, the Irish News and the News Letter. A process of manifest coding produced an emergent coding scheme displaying the relative stability of media frames surrounding the Northern Irish identity as broadly partisan; however, there is also a subtle narrative shift of Northern Irish identity across the time periods; and findings of a dominant framing paradigm of political and social conceptions of identification post-agreement.     

Romaphobia and the media: mechanisms of power and the politics of representations

ABSTRACT

This special issue of Identities, entitled ‘Romaphobia and the media’, examines entrenched and ongoing media coverage of Roma, Gypsy and Traveller people across Europe. The focus is on how the media problematises the Roma, how it constructs a ‘conceptual map’ about Roma people and what this tells us about the societies we live in. This special issue includes five academic articles all examining the constructions and stereotypes used in the media in various formats and European countries. After these academic articles, this special issue then deviates from the normal journal structure by including three commentary pieces from professionals from varying Roma backgrounds to give their views and experiences on how they tackle Romaphobia and the media. The inclusion of these commentary pieces are very powerful in offering a perspective of active interventions and resistance that we should not forget amidst the depressing continued circulation of racialised stereotypes.     

Enduring image: Capturing defining moments in crises

In today's media environment, crises are magnified as media events and are rich sites for the inception of images. Particular images, like a photograph or a sound bite are found to endure as representations of defining moments of crises. This study seeks to examine the concept of an enduring image, how it is engendered and how it impacts crisis communication efforts. The study utilizes five case studies of crisis with an inherent enduring image. An enduring image constitutes a prime representation of the accused in a given crisis. These images are loaded with symbolic potential and exhibit a sense of permanence in public consciousness. Understanding the implications of an enduring image can offer insights to organizations on how to better manage one's public and media image during or after a crisis. The study is arguably the first in examining the significance and potency of enduring images in crises.     

Social Media Newsrooms in public relations: A conceptual framework and corporate practices in three countries

The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication departments use a multitude of platforms ranging from corporate websites, campaign microsites and blogs to services like Facebook and Twitter to communicate with stakeholders. Social Media Newsrooms (SMNRs) have been introduced as instruments to reduce this complexity. The basic idea is straightforward: SMNRs aggregate social media content provided by the organization and/or thematic content about the organization and its key issues from several platforms in one place. Although SMNRs have been used in public relations practice around the world since the concept was first introduced in 2007, empirical evidence is still missing. This paper closes the research gap by (a) introducing SMNRs from a conceptual perspective based on a literature review, (b) exploring opportunities and challenges for strategic communication, (c) researching empirical manifestations and modes of usage by corporations in three major international markets (United States, United Kingdom, and Germany) based on a comprehensive content analysis of the 600 largest companies and 2045 affiliated brands and subsidiaries, and (d) explaining implications for the practice of public relations.     

Public relations tactics and methods in early 1800s America: An examination of an American anti-slavery movement

Traditional public relations histories begin in the late 19th and early 20th centuries. This study expands public relations history to the early 1800s by analyzing the use of public relations methods and tactics in an American anti-slavery movement, The American Colonization Society. In focusing on the American Colonization Society and backlash against it from abolitionist groups, this paper finds the use of newspapers to promote a cause, promotion of high profile endorsements, attempts to persuade a key public, creation of publications, efforts to lobby legislatures, and hired agents to found auxiliaries, all beginning in the early 1800s.