当前自媒体发展的特点与趋势分析

伴随着移动互联网的高速发展, 媒介的形态和种类均发生了巨大的变化, 智能终端、 微博、 微信等新媒介的大量涌现, 使得媒介与个人生活进一步融合, 媒介真正地成为了 "人的延伸". 而自媒体的出现, 则实现了人与媒介的无缝衔接, 进一步证实了麦克卢汉的预言. 本文从若干传播学理论出发, 分析了现阶段自媒体的传播生态、 传播者、 传播渠道以及受众的特点, 并对自媒体未来的发展趋势进行了探讨和分析.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

我国报业信息传播特点探析

文章对我国近年报业信息传播进行了探析，从宏观与微观上介绍和展示了报业工作取得的巨大成就和显著特色；同时也指出了报业信息传播中的问题与不足。     

Does television terrify tourists? Effects of US television news on demand for tourism in Israel

We analyze the impact on US tourist flows to Israel of variations in both the actual intensity of the Israeli-Palestinian conflict and the intensity implicit in US television news coverage. Conditional on actual events, changes in reported conflict intensity could influence tourists because alternative sources of information are costly; this explanation is consistent with a rational choice model. However, television news could influence tourist behavior because of its emotional impact, or because it causes the conflict to be brought to mind more readily, increasing the subjective probability of conflict events. We find that tourists respond to variations in actual Israeli casualties and reported Palestinian casualties; both effects are large. Reports of Israeli casualties and unreported Palestinian casualties have no significant impact on tourist flows. These asymmetries are consistent with asymmetric information costs within a rational choice framework, but are more difficult to square with the alternative explanations for media influence.

新媒体行为方式导向的产品设计研究

新媒体相对传统媒体,改变了受众的信息接收模式：由一点对多点传播形式转变成点对点;由单向互动传播转变为双向交互式;社区化人群细分与信息平台的建立越来越突出。新媒体对人心理的影响,导致人的行为方式的很大改变。面对这种新形势,产品设计需做出相应的策略调整：如何构建产品的情感差异是产品设计策略中重要一环;用户体验应该纳入设计策略全过程;对产品属性需要再认识,系统化的设计思想应该贯穿整个设计过程。     

关于青少年学生网络素养教育问题的思考

网络媒体对青少年的思想观念、行为方式、生活方式有着不可估量的深刻影响,开展网络媒介素养教育是素质教育适应信息化时代发展的必然要求,必须从培养青少年区分媒介再现与社会真实的能力等方面,加强青少年网络素养的自我内化.     

香港政府对媒体低俗传播的监管透视——以广播电视节目为例

政府如何监管媒体低俗传播是当前传媒治理中一个难点。香港经过多年的运行,在管理结构、监管机构的设立以及监管执行等方面业已形成了具有本土特色的政府监管体系,这对在传媒低俗化治理中面临困境的内地不无启示作用。例如,把监管重点放在完整、严密的机制设计与安排,取代人治式整治;制订普适性的节目标准;建立群众参予监督的机制,等等。     

服务型政府:“主体间”互动的分析视角

"服务型政府"作为当今中国社会的一个主流话语,它是公众、学者、传媒与政府等多元社会主体间互动的结果.首先,它是公众与政府,即行政价值主体与行政管理主体之间的互动;其次,它是学者与政府,即学术研究主体与行政实践主体之间的互动;最后,它是媒体与政府,即大众传媒主体与舆论回应主体之间的互动.     

Dingo media? The persistence of the “trial by media” frame in popular,media, and academic evaluations of the Azaria Chamberlain case

In the bulk of popular, media, and scholarly discourse on Azaria Chamberlain’s disappearance there is overwhelming consensus that the sensationalist reporting of the event convicted parents Michael and Lindy of their daughter’s murder outside official court processes. In feminist scholarship in particular, the infant’s disappearance in August 1980 has been read according to a “trial by media” frame. This frame persists despite altered perspectives about the role of the Australian public whose punitive and collectively hostile response to a media-driven hysteria has been replaced with the portrait of a kinder and more compassionate nation. The objectives of this article are threefold: to demonstrate the persistence of the trial by media frame in popular, media, and academic discourse; to consider assumptions of a monolithic and hostile media; and by examining a previously unanalysed archive to suggest that these arguments overlook the existence of sympathetic voices in mainstream media as well as the dialogic connection between media and counter-publics mutually supporting the Chamberlains’ bid for innocence. This research offers an alternative view to scholarship on a landmark event in Australian history and has broader implications for the way we view the media in trial by media situations.