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1.
Media publicity is an important resource for contemporary voluntary associations, but very little is actually known about the resources and organizational characteristics that are most important for getting media attention. To address this question, we collected and analyzed data on the organizational attributes and news publicity of 739 nonprofit organizations in New York City. We find that an organization's income, paid staff, membership size, and library resources are significantly related to getting media publicity, whereas the number of chapter affiliations is inversely related to publicity. Association type is also a significant factor that influences an organization's ability to get publicity. We discuss the implications that these findings have for current debates about advocacy and civic engagement in the nonprofit sector.  相似文献   
2.
An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.  相似文献   
3.
loveLife is the largest effort ever launched in South Africa to change adolescent sexual behaviour with the aim of reducing the rate of HIV infection among 15–20 year olds by 50%, reducing other STIs, and reducing the incidence of teenage pregnancy. loveLife combines high-powered media awareness and education, development of adolescent-friendly reproductive health services, and outreach and support programmes. The 5-year research and evaluation plan includes a multi-year comprehensive observational study, tracking change in a range of behavioural indicators and in sexual health outcomes. In its first 2 years, loveLife reached more than 4 million youth. Sixty-two percent of youth and 59% of their parents/guardians recognize the brand, while the vast majority of parents (97%) and youth (89%) exposed to loveLife, identified loveLife as being positive. Challenges in the next years are the continued roll out of the programme, and the development of institutional support and behaviour change.  相似文献   
4.
Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.  相似文献   
5.
党的十八大以来,以习近平同志为核心的党中央立足当代中国、把握世界大势,提出了一系列治国理政的新理念新思想新战略,有力推动中国特色社会主义进入新时代,形成了习近平新时代中国特色社会主义思想。习近平总书记高度重视学习和掌握辩证唯物主义和历史唯物主义,将其视为中国共产党人的“看家本领”。马克思主义哲学为习近平治国理政提供了总的方法论遵循。辩证唯物主义特别是其中的实事求是的实践观、事物联系发展的观点、具体问题具体分析的矛盾观提供了思维方法的总依据;历史唯物主义关于人民主体地位的思想和群众路线群众观点则贯穿于其治国理政全过程,彰显着中国共产党的价值自觉、理论自觉与实践自觉,奠定了习近平治国理政新理念新思想新战略的整个基石。  相似文献   
6.
促进人民群众对习近平新时代中国特色社会主义思想的认同,是当前重大理论和实践问题.而构建动力机制、健全引导机制、完善保障机制有利于强化对习近平新时代中国特色社会主义思想的认同.构建动力机制,需要以实现中华民族伟大复兴的中国梦激发认同的情感动力,以让人民群众有更多获得感、幸福感、安全感增强认同的利益动力,以理论的科学性增加认同的思想动力;健全引导机制,需要以理论研究为支撑,完善教育机制;以正确舆论为导向,强化宣传机制;以阵地建设为平台,健全导向机制;完善保障机制,需要壮大经济基础,突出利益认同;健全民主政治,增强政治认同;坚持文化自信,强化价值认同;夯实民生基础,巩固社会认同;推进绿色发展,提升生态认同.  相似文献   
7.
We examined whether exposing women to female models with different body sizes lead to changes in weight-based attitudes and whether evaluation focus altered the effects. Female college students (N = 214) were exposed to 22 images of either thin or overweight models. Participants rated models on either appearance or non-appearance characteristics and completed measures of anti-fat attitudes, thin ideal internalization, and demographics. Participants rated thin and overweight models equally attractive and sexy. Viewing overweight models showed a significant reduction in anti-fat attitudes. There were no effects for thin models or evaluation ratings. Discussion focuses on the implications of positive images of overweight individuals on social attitudes.  相似文献   
8.
为了让习近平新时代中国特色社会主义思想“进教材、进课堂、进头脑”,需要从方式、方法层面进行分析。在深耕教材的基础上,发现2018版《马克思主义基本原理概论》教材在融入习思想时,依据不同内容主要采取了文献参考式、引入说明式、说明原理式、补充创新式、替代更新式等方法。为有效做好教材体系向教学体系转换,针对教材中对习思想融入的不同方式,可以因内容分别或组合选择活动拓展法、课前一语法、习近平话语中心式教学法、问题式教学法、案例教学法等。在转化过程中,在方法论上必须坚持马克思主义辩证法,具体问题具体分析,做到转化有法但无定法;在转化的内容和方法的关系上,必须坚持内容和方法的有机统一,从习思想和教材整体视角审视转化,处理好整体与部分的关系;在思政课的价值引领方面,必须处理好真理与价值的关系,把转化最终落脚于价值转化,使习思想真正入脑、入心。  相似文献   
9.
互联网的发展、智能手机的普及使传统的传媒环境和格局发生了翻天覆地的变化。新媒体的崛起与壮大给以纸媒为代表的传统媒体带来了前所未有的冲击,但不可否认的是,纸媒自身依然有不可替代的优势。本文主要以报纸为例,从纸媒传播内容的深度和可信度、纸媒对于受众文化素质的要求以及纸媒的表现形式、和受众的互动等方面的特点入手,分析在新媒体的冲击下纸媒所面临的生存现状,并且在此基础上指出将来纸媒应该如何利用新媒体的技术来促进自身的发展,更好地实现新媒体与传统媒体的融合。  相似文献   
10.
李琳 《东方论坛》2013,(6):121-126
在倡导生产伦理的主导政治的影响下,新时期电影中的女性情欲话语依然内含着某种变形后的政治动员机制,它们或以情欲展演完成政治神话的表述,或以情欲规划引导观众的利比多流向。然而,新时期电影所获得的半自律性生存空间,使得越轨的银幕女体情欲展演亦拥有其存活土壤,它们与主导政治文化之间既有共谋亦有背离。  相似文献   
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