Conglomeration among the top American public relations agencies: A case study

Conglomerates have been increasing in size to also include different media industries. Public relations has not been immune from conglomerate mergers. However, the inter-related economic and structural dimensions of public relations within a conglomerate are often undermined in the relevant literature. The existing literature shows lack of studies on these dimensions. This research investigates the degree of conglomeration among the top American PR agencies and the characteristics of these conglomerated agencies. Using industrial organization theory as the theoretical framework, the findings revealed that 24% of the leading public relations agencies in the United States are part of conglomerates. These agencies tend to be located in large metropolitan areas, have a relatively small number of employees and have considerable net fees. The study also found strong and positive statistical correlations between conglomerated PR agencies when compared to un-conglomerated in variables such as agency's location, primary service and net fees.     

About the Contributors

No abstract available for this article.     

关于内蒙古传媒产业发展的思考

传媒产业作为文化产业的核心组成部分，在内蒙古文化大区建设中起着重要的作用。要做大做强内蒙古的传媒产业，应从以下几个方面努力：促进传媒体制改革、尽快建立传媒集团、扩大落地覆盖面积、努力将传媒资源和文化资源转化为有用的市场能力、跟进传媒市场理念的变化、大力引进和培育传媒业发展所需的各级各类人才。     

限制媒体报道的法律渊源和原则

限制媒体报道在中国新闻界是一个敏感的话题,人们通常把它与限制新闻自由联系在一起。但依法限制报道在当代法治国家是一种常态。对媒体报道的种种限制,本质上与新闻工作的客观、公正、平衡等基本原则是一致的。不了解、不重视、不遵守法律对媒体报道的限制条文,是我国当前媒体屡屡发生违法违规现象,以及相关管理部门处理乏力、管理失效、处置失当的主要原因。我国目前虽然没有专门的新闻法,但限制媒体报道的法律规范不仅存在,而且十分丰富。问题是这类法条来自不同位阶、不同部门,处于散在状态,媒体不易掌握。因此,清晰梳理限制媒体报道的法律渊源和原则,既有助于新闻工作者认识守法的必要性、逐步减少媒体违反法定限制的报道行为;也有助于相关管理部门摆脱"一事一报"的管理方式,真正建立起一套依法处置媒体违反法律限制报道的管理机制。     

Corporate social responsibility as a legitimate concern for Chinese enterprises: An analysis of media depictions

This study interprets rationales for greater corporate attention to societal needs, as outlined in the mediated public discourse in China. Findings suggest that (1) there are multiple lines of reasoning regarding the adoption of corporate social responsibility (CSR) and (2) social involvement is advocated because CSR constitutes an ideal topic for the articulation of faith in what means success in business ventures. This study offers a culturally informed explication of the instrumental and ethical arguments for CSR.     

论混声合唱《把崭新的世纪开创》的艺术特征

混声合唱《把崭新的世纪开创》是作曲家平黎明教授的代表作品，2007年获得广东省第六届精神文明建设“五个一工程”奖。这首作品在结构上巧妙构建，突破了传统理论上的曲式结构；在调式调性上中西并用，巧妙地使用人声特点安排声部布局，为精炼的歌词拓展了广阔的发展空间；混声合唱《把崭新的世纪开创》在经过多次的锤炼后，已经成为一首优秀的合唱作品。     

浅析安德列耶夫的《红笑》

列昂尼德·安德列耶夫是一位白银时代现实主义文学的重要作家。《红笑》写于1904年，是对当时正在进行中的日俄战争的直接反映，它表现了作者激烈的反战立场。作家从不同侧面、不同角度对战争及其语境下的人物作了一番全景式的深度解构。     

Blog bias: Reports,inferences, and judgments of credentialed bloggers at the 2004 nominating conventions

Public relations practitioners awarded bloggers media credentials in 2004 to the summer presidential nomination conventions. Using the Hayakawa–Lowry bias categories, this quantitative content analysis reviewed sentences posted by credentialed bloggers during the convention to examine blogger reports (attributed, unattributed), inferences (labeled, unlabeled), and judgments (attributed and favorable, unattributed and favorable, attributed and unfavorable, unattributed and unfavorable) to analyze potential bias in “coverage”.     

Bourdieu,Technique And Technology

This paper examines the place of technology in Pierre Bourdieu's social theory, and argues for the relevance of Bourdieu's thought to the study of technology. In moving from an examination of the status of technology in Bourdieu's work through to his broad approach to social practice and his widely cited concept of habitus, it is argued that technologies are crystalliz­ations of socially organized action. As such, they should be considered not as exceptional or special phenomena in a social theory, but rather as very much like other kinds of social practices that recur over time. Ultimately, through the use of Bourdieu's concepts of habitus, field, and capital, we are able to overcome the binary divisions such as technology/society and subject/object that have plagued technology studies.     

“富二代”媒体形象的呈现与思考

主流大众媒体对于"富二代"的报道呈现以下特征:报道体裁方面,注重新闻报道;报道基调上,负面新闻超过半数,且存在"标题党"现象;报道内容方面,炫富、绯闻、违法事件居多;报道主体特征方面,多为高学历低年龄的男性。作为大众媒体,其所构建的拟态环境对公众对于"富二代"群体形象负面认知的形成具有重要影响。媒体由于受到消费浪潮的影响,而乐于通过塑造"富二代"纨绔子弟的形象来迎合受众、吸引眼球,制造了大量有明显倾向性的报道,但也有许多新闻工作者对这种片面化的报道方式进行了反思。一方面,媒体报道应当实事求是,并平衡正负面报道,做到事实客观与整体客观并存,不做"标题党";另一方面,"富二代"也应当严以自律,增强社会责任感以提升自己的公众形象。