Identifying the best practices of media catching: A national survey of media relations practitioners

Web-based services, like Help-A-Reporter-Out (HARO), that allow journalists to send content requests to a multitude of public relations agents are becoming more popular among media relations practitioners. The purpose of this study is to examine how practitioners are using HARO and to measure success rates of media placements against the proposed best practices of “media catching”. An online survey (n = 110) was conducted of members of Public Relations Society of America who identified themselves as working in media relations. Analysis revealed five best practices that had a positive significant correlation to journalist response rates and placement success rates. The results also indicated what media outlets practitioners preferred to reply to using the HARO service. As more practitioners are integrating media catching services in their daily routine, it is important to ensure they are employing best practices in order to develop and maintain positive working relationships with journalists.     

Voluntarism as a mediator of the experience of growing old in evolving rural spaces and changing rural places

This paper examines voluntarism as a response to the challenges faced by people growing old in rural communities that are themselves being transformed in fundamental ways, both socially and demographically. Informed by evolving theorisations within the rural aging and geographies of voluntarism literatures, we outline the key processes in space and consequent impacts in place that have affected the experience of growing old in rural communities. We identify the changes in service systems that have led to concerns about ‘vulnerable people in vulnerable places’ and explore this idea in regional contexts ranging from the agricultural heartland to the resource hinterland of Canada. We argue that a distinction needs to be made between the impacts of long and short cycles of change flowing across rural space and attention paid to voluntarism as a critical process at the intersection of broad shifts in service and settlement systems and particular changes in rural communities. Specifically, we suggest that the ‘local dynamics of voluntarism’ involving the activities of voluntary organisations, community groups and individual volunteers in particular communities can be understood, at once, as a ‘barometer of change’, a ‘mechanism of adjustment’ and a ‘space of resistance’, and we draw on recent case studies of rural voluntarism to illustrate this three-part distinction. In considering the transformative potential of voluntarism for the experience of aging in place, our findings suggest that public discourse, as reflected in media coverage, tends to romanticise voluntarism at the expense of a more nuanced and critical appreciation of its importance to the future of aging rural communities and their elderly residents. The research raises timely questions about academic-versus-popular conceptions of aging in evolving rural spaces and changing rural places.     

新媒体与青年亚文化的变迁

青年亚文化是通过风格化和另类的符号对主导文化或支配文化进行挑战从而建立的附属性文化方式．体现了青年人特有的反抗、冲突、另类以及身份认同的困惑。新媒体是相对传统媒体而言。在新技术支撑下出现的具有即时性、跨文化等特点,具有匿名交流、张扬个性等虚拟空间特征的媒体形态。新媒体给青年亚文化带来了多元化变迁。在新媒体的语境下,“粉丝团”、“恶搞《新贵妃醉酒》MV”、“火星文”等实例展现了新媒体与青年亚文化变迁之间的关系。     

少年儿童新媒体使用情况解析

“网络新生代”的少年儿童在新媒体使用中呈现出对新媒体适应性、依赖性强,使用新媒体仍以娱乐为主要目的,以及在虚拟世界参与积极性较高等特点。针对不断变化的新媒体对少年儿童的影响,建议家庭、学校、社会各方需理性面对新媒体利弊,积极探索引导儿童健康使用网络的方法,进一步反思新媒体的不利因素;全面警惕儿童上网安全,整合各方力量保护儿童身心健康;关注新媒体环境下“知识沟”现象,思考信息公平对于儿童成长的影响。     

媒体动员在制度变迁中的角色--以2011年以来的中国红十字会事件为例

通过制造或介入公共事件,媒体动员在当前中国政治社会发展中被视为制度变迁的重要动力。但是,以2011年以来中国红十字会遭致的一系列公共事件危机及其组织变迁为例,利用多源流理论对政治系统内外结构的分析却表明,媒体动员只是在问题流环节发挥着问题识别、舆论批评、框架整合与国民情绪酝酿的作用,而在替代性备选方案形成、政策企业家推动等制度变迁的核心领域则并无效能。因此,媒体动员在制度变迁中只是发挥着“社会喉舌”的角色,而不能过于夸大或过分乐观。     

麦克卢汉在大众传播媒介研究中的地位和作用

麦克卢汉在20世纪60年代中期提出“媒介即讯息”的观点,在传播媒介研究史上引起很大争论。本文对其观点存在的合理性及其重要性做了初步论述,认为其观点对我们认识和研究传播媒介有重要意义。     

后现代语境下的传媒研究--论戴维·莫利媒介理论对中国媒介与文化研究的启发

戴维·莫利是英国文化研究的代表人物之一。他继承了伯明翰学派的学术传统,坚持跨学科的理论路径,强调将媒介研究置于社会和物质的背景下,从社会学、人类学、符号学等多学科视角来审视传播和文化;在全球化媒介构建的后现代语境下,他尝试运用人种志方法研究当代文化中媒介消费的全球化与本土化同时发生的动态过程,探讨有关跨文化传播与民族认同等问题。莫利的媒介理论对中国媒介与文化研究开辟新的视角与思路具有重要的启发,能帮助我们更好地理解当前所处的媒介时代与社会语境,为中国现代化进程中出现的媒介现象与传媒发展等问题提供可借鉴的阐释框架与方法论,对我国媒介理论研究与传媒实践都具有重要意义。     

儿童传统游戏的媒介功能与文化传播意义

自古及今,游戏对儿童的生活和人生有着重要的影响,其作为一种文化媒介,所具备的功能主要包括承载功能、教化功能和娱乐功能等。而儿童游戏的物质形态则是指建立在游戏的物质基础上的表现形态,主要体现为玩具形态、技艺和规则形态及场地形态等。同时,儿童游戏作为农耕文化传承链条的重要一环,内中蕴涵着中华传统文化的深厚底蕴,在中华五千年文明的传承历程中具有独特的存在价值和意义。     

新媒介环境下的草根媒介对大众传播经典理论的冲击

大众传播经典理论对人类传播贡献巨大,但近年来,以博客、播客、QQ空间等为代表的草根媒介发展迅速,强力撼动着传统媒介的强势地位。2009年,“中国博客大众化元年”后的第四年,草根媒介可以让普通草根民众一夜成名,让普通人成为博客名人,如今,草根媒介已成为网民的重要信息来源。本文针对新环境下草根媒介对三个大众传播理论（“把关人”理论、“议程设置”理论和“意见领袖”理论）带来的挑战和冲击进行分析。     

新媒体管理中存在的问题及对策

新媒体管理中存在着管理观念落后、不良信息传播、缺乏有效监管等问题。必须采取有效对策,一是以自律公约的形式强化自我约束和管理力度,规范行为,发展经营;二是整顿市场秩序,构建完善的市场监督机制;三是建立良性循环的商业模式;四是积极引导新媒体为构建和谐社会服务。