对现实婚姻的剖析与思考——新时期婚姻伦理小说探析之二

在探析新时期婚姻伦理小说的时候,张弦、谌容的创作也是不可逾越的.前者注重对现实婚姻社会因素的探视,后者着意个人素质、性格、感情等方面的思考.张洁所苦苦追求的理想婚姻而终不得的诸多因素,在这里找到最为形象的阐释.     

Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health among African Americans

The potential use of strategic conflict management ( Wilcox and Cameron, 2006; Cameron, Wilcox, Reber and Shin ( in press) as a health advocacy tool in US African-American and mainstream newspapers, arguing that escalation of conflict can increase effectiveness of health-related news releases. For health communicators focusing on at-risk populations with poor health outcomes, such goals would include increased awareness of health problems and solutions, along with increased motivation arising from indignation over health disparities. Content analysis of 1,197 stories in 24 Black and 12 mainstream newspapers showed that more conflict factors were present in Black vs. mainstream newspapers, suggesting a way to strategically place health messages in news releases disseminated to newspapers that motivate at-risk publics to better health. The findings suggest that conflict factors such as racial disparity data regarding health issues may enhance media advocacy.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

转型期:女性文学中的女性自我

在20世纪和21世纪之交的中国现代化的转型期内,女性文学中女性自我话语系统得以建立、发展和演变:一是愈来愈多转型期女作家在表现女性自我时,都倾向于对女性力比多本能结构的探究,致使女性自我意识与女性身体行为日益趋于同构。二是针对男权中心主义,转型期女作家们采取了多种的叙述形态,自觉地参与了对男权中心话语的解构。三是转型期女作家一方面大胆地拆解传统的母亲神话与恋母情结;另一方面,却真诚地颂扬母性和母爱,竭诚使女性自我由母性之根出发,提升到一个新境界。四是女作家着意于对女性自我存在的探究,导致了女性自我的个性化特征的鲜明性。此外,尽管转型期女性自我开放而多元,但女性自我对独立、尊严、自由和爱的追求和探索却始终如一、矢志不渝。     

学术期刊的品牌经营策略研究

学术期刊是国内期刊的重要组成部分,长期以来一直投入经费不足,导致学术期刊发行量不断缩小,加上品牌和广告经营意识差,以及数字化出版的冲击,目前生存状况普遍较差。部分学术期刊存在靠收取版面费生存,滥发低水平与剽窃论文,给学术研究造成不良影响。学术期刊是典型的分众媒体,具备品牌和广告经营的基础,品牌经营是学术期刊发展的唯一出路。学术期刊必须确保一定规模的发行量,提高发行效果,同时注重广告经营与品牌形象建设,才能扩大学术期刊的收入来源。     

新时代卓越幼儿园教师的意蕴、价值及培养路径——基于H院校学前教育专业卓越教师培养的思考

“学前教育卓越教师培养计划”为我国建设学前教育专业的教师队伍提供了强有力的制度支持。其中针对卓越幼儿园教师培养提出了如下具体要求：适应学前教育改革发展要求,构建厚基础、强能力、重融合的的培养体系,培养一批热爱学前教育事业、综合素质全面、保教能力突出的卓越幼儿园教师。针对以上要求提出了选拔机制：“双向适合”,培训机制：“三位一体”,考核机制：综合化,评价机制：多元化,管理机制：动态化等培养路径。     

“超传播”与火星文

火星文是现代汉语一种特殊的新语言现象,它在最近几年迅速＂火＂遍了网络。作为语言交际工具,火星文的问题挺多。但作为网络青年们的交际＂玩具＂,火星文又别具价值。火星文不仅是网络青年在网络交际语言上的离经叛道,也是对现代汉语的一种＂创新＂活动。从近期看,类台湾型的火星文可能会逐渐＂降火＂。从总体趋势看,类火星文的＂创新＂活动却会是一个长期的语言现象。     

论后期创造社文坛地位的确立——一种文学传媒的视角

文学传媒视角的引入有助于探究后期创造社文坛地位确立的过程与途径,以及一种文学思潮成长为文学主潮的生产机制。后期创造社通过对《创造月刊》和《文化批判》等刊物的精心运作实现了“方向转换”,进而确立了后期创造社在中国现代文坛中的地位。但后期创造社的文坛地位在青年读者群中得到确立,并没有在文坛内部得到认同,其单维突进、惟我独尊的战斗的文化姿态与文学观念,使其“革命文学”破坏多于建设,口号大于实践,其价值也必然大打折扣。     

试析宗教对美国进步主义运动时期女性的影响——以简·亚当斯的宗教观为例

在美国历史上的进步主义运动时期,中产阶级白人妇女与宗教之间的关系是复杂而微妙的。作为进步主义运动时期最杰出的女性,简·亚当斯宗教观的发展和变化具有鲜明的代表性。简·亚当斯对于宗教的矛盾态度与个人因素有关,更与当时的社会环境相关。在简.亚当斯看来,女性参与社会改良既符合社会利益,又符合家庭利益。而要在新的历史条件下维护宗教精神,就必须突破宗教机构和教条的局限。简.亚当斯的宗教观以实用主义哲学为本,是实用主义宗教观的具体体现。