试论中国传播媒介的品牌化经营

中国媒介势必要走一条能将媒介经营有机融为一体的新路,媒介品脾化经营正可以促进并实现媒介经济效益与社会效益的良性互动.面对世界信息产业市场竞争的中国传媒界正悄然进入一个全新的"品牌竞争时代".中国现代媒介品牌化经营过程中,急待解决的问题是如何建立与推广媒体的品牌形象;品牌化经营中的媒介与媒介产品仍要以文化与人文精神为内核.     

文学意象的文化积淀与创造──兼评神话-原型批评

文学意象的创造不是孤立的,它深受文化传统的影响和制约。本文以“太阳”意象为例,分析了文学意象的蕴涵既有历史的积淀又有在创新过程中的转变,并从接受美学角度指出,读者的文化修养是影响文学意象理解的重要因素。     

新视野:建筑感性工学的维度及其价值

建筑感性工学是建筑美学与建筑工学相结合的产物。建筑设计在感觉参数、知觉意象与听觉系统等感性工学维度上具有独特的美学理念。从建筑形象设计考量,感觉参数是建筑感性工学的首要维度;在建筑空间设计向度上,知觉意象是建筑感性工学的体验形态;在建筑时间设计中,听觉系统是建筑感性工学的立体声响诉求。在当代感性工学与商业资本运作下,建筑感性工学显示出建筑空间既是居住者生活情趣的视听空间,也是社会的表情、文化与身份的独特价值空间。     

Weight Loss Practices and Body Weight Perceptions Among US College Students

Objective: The authors assessed associations between body weight perception and weight loss strategies. Participants: They randomly selected male and female college students (N = 38,204). Methods: The authors conducted a secondary data analysis of the rates of weight loss strategies and body weight perception among students who completed the National College Health Assessment survey. Results: Half of respondents (50%) were trying to lose weight, although only 28% of students were overweight or obese. Also, 12% of respondents had inaccurate body weight perception. Women and men with inaccurate body weight perception were significantly more likely to engage in inappropriate weight loss strategies than were those with accurate body weight perception. Of all students attempting to lose weight, 38% used both diet and exercise. Conclusions: These data show that college students are interested in weight loss and that body weight perception plays an important role in the desire to lose weight.     

Aging with HIV: Historical and Intra-Community Differences in Experience of Aging with HIV

Gay men living with HIV/AIDS face a complex of health issues, including those associated with the aging process, long-term HIV infection (25 years or more), and side effects from Highly Active Anti-Retroviral Therapy (HAART). If aging can increase marginalization, this is more likely for the aging HIV positive gay man, who is already marginalized for being queer and living with a stigmatizing disease. This article presents findings from a study of a long-running HIV support group. It locates the members, all gay men living with HIV, in a specific historical and political context to explore how feelings of loss and the struggle to sustain community affect long-term survivors and other older HIV+ gay men. We identify specific challenges presented by aging for men who contracted HIV early in the epidemic, contrasting them with those faced by men infected with the virus later in life. While both groups appear to struggle with a vision of what life could have been, had AIDS not forced loss and change, they also celebrate the community their shared plight has enabled.     

开发国有企业形象力资源的途径

国有企业经过了几十年的发展，形成了巨大的潜在形象力资源，亟待我们去开发和利用，以增强国有企业的活力。企业形象力资源的开发，应该首先从形象意识、战略规划、文化建设、管理创新、品牌塑造、传播沟通等方面着手，然后再向其他方面扩展。     

Deviations From Desired Age at Marriage: Mental Health Differences Across Marital Status

Although several factors condition mental health differences between married and never‐married adults, given recent increases in marriage delay and permanent singlehood, one modifying factor—deviation from desired age at marriage—has yet to be examined. Using data from the National Longitudinal Survey of Youth 1979 (N = 7,277), the author tested whether deviation from desired age at marriage shapes the mental health of married and never‐married adults as well as mental health differences between them. The results showed that most respondents failed to meet their initial preference for age at marriage. Marrying both earlier and later than desired (compared to on time) resulted in poorer mental health and fewer benefits compared to never marrying. For the never‐married, mental health was best, and differences compared to the married were nonsignificant, for those nearest their desired age at marriage. As timing deviations increased, however, a mental health deficit among the never‐married emerged.     

Building a worldwide evaluation community: past, present, and future

This article describes recent efforts to build a worldwide evaluation community. It notes events that led to an almost 200 percent growth in the number of regional and national evaluation organizations in slightly more than one year. Profiles are provided on the present status of many national and regional evaluation organizations that participated in the W.K. Kellogg Foundation-sponsored international evaluation meeting in Barbados, West Indies. Afterwards, the authors engage in a scenario planning exercise to picture alternatives of what the future of international evaluation might look like.     

Drinking Game Participation Among Undergraduate Students Attending National Alcohol Screening Day

Abstract

Objectives, Participants, Methods: Drinking game participation has increased in popularity among college students and is associated with increased alcohol consumption and alcohol-related problems. The current study investigated drinking game participation among 133 undergraduates attending National Alcohol Screening Day (NASD) in April of 2007. Results: A large percentage of the sample reported lifetime (77%) and recent (52%) drinking game participation. Males were more likely to report recent participation and reported higher levels of consumption while playing drinking games. Drinking game participants were more likely to experience a range of alcohol-related problems, and the relationship between drinking game participation and alcohol-related problems was mediated by weekly alcohol consumption. Conclusions: These results suggest that drinking game participation is a risk factor for elevated levels of alcohol consumption and alcohol-related problems. Programs should be developed to educate students about the risks of drinking game participation, and prevention programs like NASD should address drinking games.     

"乡下人"看世界——论沈从文的女性观及其创作

通过对沈从文笔下的不同女性形象及创作态度的分析,指出了作家对女性的态度和认知的复杂性,尤其是在对女性的抒写上有一个明显的分离和整合的过程。沈从文在创作后期试图用一种基于生命的美学观点来整合自己创作中的这种矛盾和分歧,从而使其笔下的乡村和都市具有了某种内在的统一性,构成了一个独特而自足的艺术世界。