公共政策价值合法性危机探析

公共政策价值指向是政策科学的元范畴,是理解与研究公共政策的阿基米德点。公共政策作为政治系统的输出,其自身蕴藏着社会共同的善(common good)、正义(公正)和效率三重价值向度和价值指归。然而,日常的政策活动往往隐藏着一定的政策价值合法性危机,作为政策价值危机的降解途径,善治、多中心公众参与和竞争性政策体制不失为降解乃至消解公共政策价值合法性危机的一剂良方。     

互联网之火：网络舆情和时代焦虑 ——从南京的突发事件谈起

社会转型时期各种矛盾凸显激化,以门为表征的突发事件集中爆发。这其中,互联网既是真相披露者,也是情绪煽动者;既有为建构所必须的解构,也有勇猛不能掩饰的粗暴。十几年来,互联网不断颁布新的尺度,强迫传统媒体调整竞合,从而逐渐形成新的传播语境,宣告新的价值体系。在新语境下,精英与草根的位格关系和互动结构,都发生了颠覆式的变化。他们之间的话语冲突源自于精英对网络的隔膜和草根的群体盲目,这种双重误区,使得社会焦虑指数交替升级,政府与群众、草根与精英、中心与边缘之间不断发生进退博弈,比照自适。网络话语的冲突也正是时代焦虑的媒体映像,网络舆情既是民意的自然体现,也可为官方决策提供参考。     

基于高维波动率网络模型的股票市场风险特征研究

波动率是金融风险管理研究的重要内容之一。本文基于复杂网络理论和数据挖掘技术提出股票市场的高维波动率网络模型。首先运用互信息度量不同股票价格波动之间的相关关系,其次对股票市场不同周期下的波动情况建立度的中心势、平均距离、幂律分布等网络拓扑指标,再次根据这些指标利用Prim算法构建出高维波动率网络模型,最后运用Newman-Girvan算法对股票价格波动率的相关性进行分层研究。高维波动率网络模型突破了传统波动率模型关于变量维数的限制,能够在依赖少量假设的基础上,挖掘出多个金融市场主体间的相互关系,反映金融市场的风险特征及网络拓扑性质。实证结果发现：与常用的Pearson相关系数法相比,在互信息框架下,股价波动的非线性相关关系得到了更好的度量;股票市场的整体波动性与个股波动率相关性变化趋势相反,市场处在高波动时期资产组合分散化效果较好;网络中存在少量度数大的关键节点和中心节点,风险通过这些节点可以迅速传递到整个市场;股票市场的运行具有明显的行业聚集现象;网络分层研究进一步直观的展现了风险在层与层之间的传递规律和与之对应的行业特征。高维波动率网络模型为挖掘股票市场的风险特征与管理金融风险提供了一个新的工具。     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

“Opinion Leader”一词的中文翻译探析

在我国,随着博客、微博等新媒体的飞速发展,一批民间网络名人不断涌现,成为传统意义上的Opinion Leader,即“意见 领袖”。但由于互联网环境下某些网络传播代表人物的不正当示范,考虑到汉语的表达习惯,“意见领袖”作为“Opinion Leader”一词的中文翻译,容易使公众产生错误联想,造成误解,甚至对我国网络舆论安全带来不容忽视的负面影响。     

试论农村环境保护中公众参与现状与提升策略

农民在农村环境保护中公众参与不足,总体体现为被动参与状态。这归因于农民在观念上欠缺整体性的认识,环境权利意识薄弱,农村环保公众参与的法律规定不明晰等。将农民的公众参与由被动化为主动有三大策略,包括健全农村公众参与环境保护的法律法规,提高农民的环境权利意识;加强环境信息公开,激发农民参与环境保护的主观能动性;发展农村环境保护的社会组织,丰富公众参与渠道等。     

和平对我们意味着什么？

从普世的层面来说,和平指的是人类作为一个共同体之内部的和谐相处关系状态。在比较具体的层面,可以将和平放置在中国历史、传统、文化,以及现实处境的场域中来做充分注意文化差异性的思考。和平是一种宁静的状态,是一切公共关系、秩序的最高原则。真正、持久的和平必须建立在一种珍视和平价值的文化基础上。人类必须建设一种浓郁的和平文化,使之成为比竞争文化更为基础性的自觉。世界和平是世界人民的诉求,必须由世界人民通过对话、交流、融合建设起来。和平是所有人类的根本需求,是最值得珍视的人类社会状态,保持和平,需要建设和平的文化,也需要国际秩序保障机制的改革建设。     

英国地方政府绩效管理制度运作的经验与启示

基于公共资源的有限性、政府支出与有效率公共政策间的低相关性及民主赤字的风险性三大前提,要求地方政府必须按照绩效标准或结果导向标准进行政府治理已成为人们的共识,而为了实现这种有效的政府运营机制,则还需依赖建立并推行一套行之有效的地方政府绩效评估制度。为此,首先探讨当前各国地方政府治理活动中出现的问题,了解问题产生的原因,阐释对地方政府建构绩效评价制度的必要性。然后,分析英国政府绩效管理制度中最佳价值体制的内涵及运作方式,总结其有益的经验。在此基础上,针对我国在进行地方政府绩效评价时应注意的问题提出相关的对策建议。