Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

基于高维波动率网络模型的股票市场风险特征研究

波动率是金融风险管理研究的重要内容之一。本文基于复杂网络理论和数据挖掘技术提出股票市场的高维波动率网络模型。首先运用互信息度量不同股票价格波动之间的相关关系,其次对股票市场不同周期下的波动情况建立度的中心势、平均距离、幂律分布等网络拓扑指标,再次根据这些指标利用Prim算法构建出高维波动率网络模型,最后运用Newman-Girvan算法对股票价格波动率的相关性进行分层研究。高维波动率网络模型突破了传统波动率模型关于变量维数的限制,能够在依赖少量假设的基础上,挖掘出多个金融市场主体间的相互关系,反映金融市场的风险特征及网络拓扑性质。实证结果发现：与常用的Pearson相关系数法相比,在互信息框架下,股价波动的非线性相关关系得到了更好的度量;股票市场的整体波动性与个股波动率相关性变化趋势相反,市场处在高波动时期资产组合分散化效果较好;网络中存在少量度数大的关键节点和中心节点,风险通过这些节点可以迅速传递到整个市场;股票市场的运行具有明显的行业聚集现象;网络分层研究进一步直观的展现了风险在层与层之间的传递规律和与之对应的行业特征。高维波动率网络模型为挖掘股票市场的风险特征与管理金融风险提供了一个新的工具。     

后现代语境下网络造句现象的解读与反思

后现代语境下的网络造句既是一种文化现象,也是一种社会现象。它采用复制拼贴、移植杂揉、反讽戏谑等手法,把“娱乐至死”精神发挥到极致,刻画出了一幅全民参与的狂欢图景。并非所有的网络造句现象都是无实质意义的娱乐化产物,有相当部分的网络造句现象来源于现实社会问题,只不过表达形式采取了娱乐式的戏谑手法。然而过度娱乐化,却会造成文化消费主义、虚无主义、非理性主义、个人主义伴随着网络造句现象不断蔓延。为此,需要对后现代语境下网络造句现象的消极影响进行理性反思,有针对性地加以消解,从而保障虚拟社会得以秩序化运行。     

Muslim–Christian Relations in Kupang: Negotiating Space and Maintaining Peace

Kupang, the capital city of Nusa Tenggara Timur (NTT/East Nusa Tenggara) province, is a majority Christian community in predominantly Muslim Indonesia. Despite widespread inter-religious violence in Indonesia, especially around the fall of the Suharto regime in 1998, Muslim–Christian relations in Kupang have, to date, been relatively harmonious. Minor incidents occurred in 1998 and tensions were exacerbated by the construction of a new mosque at Batuplat village in 2011, but these did not lead to larger conflicts. Drawing on observations in three urban neighbourhoods (Kampung Solor, Airmata and Oesapa), this article discusses the experiences of Muslims in these urban neighbourhoods in negotiating space for their religious practices and maintaining peace with their Christian neighbours. This ethnographic study allows us to understand factors underpinning inter-religious harmony in Kupang.     

“Opinion Leader”一词的中文翻译探析

在我国,随着博客、微博等新媒体的飞速发展,一批民间网络名人不断涌现,成为传统意义上的Opinion Leader,即“意见 领袖”。但由于互联网环境下某些网络传播代表人物的不正当示范,考虑到汉语的表达习惯,“意见领袖”作为“Opinion Leader”一词的中文翻译,容易使公众产生错误联想,造成误解,甚至对我国网络舆论安全带来不容忽视的负面影响。     

民族政策宣传面临的新形势与应对策略

我国团结和谐的民族关系在不断巩固的同时,也面临着许多新情况、新问题,民族地区突发事件的频发度与危害的严重性呈上升趋势,网络和新闻媒体成为民族政策宣传和信息传播的重要渠道和平台,民族政策宣传已进入了国际传播的范畴,面临着新形势、新任务。因此,必须突破传统的宣传模式和理念,建立和创新行之有效的运行机制和保障机制,增强民族政策宣传的效果。     

公共政策价值合法性危机探析

公共政策价值指向是政策科学的元范畴,是理解与研究公共政策的阿基米德点。公共政策作为政治系统的输出,其自身蕴藏着社会共同的善(common good)、正义(公正)和效率三重价值向度和价值指归。然而,日常的政策活动往往隐藏着一定的政策价值合法性危机,作为政策价值危机的降解途径,善治、多中心公众参与和竞争性政策体制不失为降解乃至消解公共政策价值合法性危机的一剂良方。     

互联网之火：网络舆情和时代焦虑 ——从南京的突发事件谈起

社会转型时期各种矛盾凸显激化,以门为表征的突发事件集中爆发。这其中,互联网既是真相披露者,也是情绪煽动者;既有为建构所必须的解构,也有勇猛不能掩饰的粗暴。十几年来,互联网不断颁布新的尺度,强迫传统媒体调整竞合,从而逐渐形成新的传播语境,宣告新的价值体系。在新语境下,精英与草根的位格关系和互动结构,都发生了颠覆式的变化。他们之间的话语冲突源自于精英对网络的隔膜和草根的群体盲目,这种双重误区,使得社会焦虑指数交替升级,政府与群众、草根与精英、中心与边缘之间不断发生进退博弈,比照自适。网络话语的冲突也正是时代焦虑的媒体映像,网络舆情既是民意的自然体现,也可为官方决策提供参考。